Known cases / Cookies & Crackers / Keebler
Did Keebler Club Crackers shrink?
13.7 → 12.5 oz −8.8%Size Facts
Before13.7 oz
After
12.5 oz
Hidden unit-price rise at same price+9.6%
When2020
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Downsize Again – Summer 2020 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“It looked like Keebler Club crackers had been downsized from 13.7 ounces to 12.5, thus eliminating a dozen crackers from each box”
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