Known shrinkflation cases
Each case is a reported before/after size change, linked to the source we checked. Biggest cuts first.
- Paper Towels · 2023
Great Value Ultra Strong paper towels
168 → 120 sheets/roll −28.6%Source: usw.org - Chips · 2015
Pringles tube (Australia)
165 → 134 g −18.8%Source: en.wikipedia.org - Pet Food · 2023
Whiskas cat food pouch (UK)
100 → 85 g −15.0%Source: en.wikipedia.org - Crackers · 2023
Reduced Fat Wheat Thins Family Size
14.5 → 12.5 oz −13.8%Source: usw.org - Crackers · 2023
Wheat Thins Family Size
16 → 14 oz −12.5%Source: usw.org - Sports Drinks · 2022
Gatorade Thirst Quencher bottle
32 → 28 fl oz −12.5%Source: inquirer.com - Ice Cream · 2009
Häagen-Dazs ice cream carton (US)
16 → 14 fl oz −12.5%Source: en.wikipedia.org - Chocolate · 2016
Toblerone bar (UK)
170 → 150 g −11.8%Source: en.wikipedia.org - Cookies · 2015
Cadbury Fingers (UK)
125 → 111 g −11.2%Source: en.wikipedia.org - Chocolate · 2016
Terry's Chocolate Orange (UK)
175 → 157 g −10.3%Source: en.wikipedia.org - Chocolate · 2016
Toblerone large bar (UK)
400 → 360 g −10.0%Source: en.wikipedia.org - Soap · 2022
Dove Beauty Bar (UK)
100 → 90 g −10.0%Source: en.wikipedia.org - Toilet Paper · 2022
Cottonelle Mega Roll (1-ply)
340 → 312 sheets/roll −8.2%Source: inquirer.com - Tea · 2023
Gold Peak Tea half-gallon
64 → 59 fl oz −7.8%Source: usw.org - Tissues · 2023
Kleenex Ultra Soft small box
65 → 60 tissues −7.7%Source: usw.org - Toilet Paper · 2022
Charmin Ultra Soft Mega Roll
264 → 244 sheets/roll −7.6%Source: inquirer.com - Toilet Paper · 2022
Charmin Ultra Soft Super Mega Roll
396 → 366 sheets/roll −7.6%Source: inquirer.com - Dish Soap · 2022
Dawn Ultra dish soap
7 → 6.5 fl oz −7.1%Source: usw.org - Ice Cream · 2020
Ben & Jerry's tub (Europe)
500 → 465 ml −7.0%Source: en.wikipedia.org - Laundry Detergent · 2021–2022
Gain liquid laundry detergent
165 → 154 fl oz −6.7%Source: inquirer.com - Cookies · 2023
Double Stuf Oreo Family Size
20 → 18.71 oz −6.5%Source: usw.org - Cereal · 2021–2023
Cocoa Puffs Family Size
19.3 → 18.1 oz −6.2%Source: usw.org - Toilet Paper · 2022
Cottonelle Mega Roll (2-ply)
284 → 268 sheets/roll −5.6%Source: inquirer.com - Chips · 2022
Doritos (regular bag)
9.75 → 9.25 oz −5.1%Source: usw.org