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Did Andrex Puppies On A Roll toilet tissue (UK) shrink?

Size FactsDid it shrink? Yes
Before221 sheets/roll
After190 sheets/roll
−14.0%smaller
Price per sheet · if the price stayed the same+16.3%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 13th-largest of 34 documented toilet paper cuts; a bigger cut than 55% of all 1,366 cases in the library. See the biggest cuts →

When
2016 · reported 20 Apr 2016
Country
United Kingdom
Brand
Andrex
Category
Toilet Paper
Source
jrnl.ie

Source and evidence

TheJournal.ie — Toilet rolls are shrinking but prices are staying the same (20 Apr 2016) jrnl.ie

Source fetched 2026-11-05.

Which?'s April 2016 survey: Andrex Puppies On A Roll went from 221 to 190 sheets per roll (-14%), while the standard Andrex roll went from 240 to 221 sheets at the same price. No prices given for Puppies On A Roll.

Evidence
Typenews report citing consumer organisation survey (TheJournal.ie, citing Which?)
Confidencemedium

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What the source says

“…Andrex toilet rolls, McVities chocolate biscuits and Sensodyne toothpaste are among the latest common household products to reduce in size in recent months. Andrex Puppies On A Roll has gone from having 221 sheets per roll to 190 sheets – a 14% decrease. That’s 31 less sheets of loo roll to work with.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: toilet paper shrinkflation, every documented case in one place, brand by brand.

More from Andrex

All 3 Andrex cases →

Newest in toilet paper

Toilet paper shrinkflation →

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Cite this case

ShrinkRadar, “Did Andrex Puppies On A Roll toilet tissue (UK) shrink? 221 sheets/roll → 190 sheets/roll”, https://shrinkradar.com/cases/andrex-puppies-on-a-roll-toilet-tissue-uk-2016.html, accessed 2026-11-05. Original source: TheJournal.ie — Toilet rolls are shrinking but prices are staying the same (20 Apr 2016) (https://jrnl.ie/2724752).

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