Is laundry detergent getting smaller? Laundry and cleaning shrinkflation

By ShrinkRadar · Updated 2026-11-05 · Every figure comes from a sourced case

Yes. Detergent jugs, pods and softeners keep losing loads. We have 152 documented cases of laundry detergents, fabric softeners, dishwasher tabs, dish soaps and cleaners that got smaller, in Hungary, the US, Germany, the UK, Austria, the Netherlands, Israel, Australia, Italy, Brazil, Spain, India, Japan and Sweden, from 2006 to 2026, 37 of them in 2026. The median pack lost 10.0% of its contents, an 11.1% hidden price rise per unit at the same pack price. The latest: Cheer liquid laundry detergent jug, 92 fl oz → 81 fl oz (2026, mouseprint.org). The biggest: Ariel Sensitive Skin liquid detergent 1.7 L → 1.125 L (Hungary), 1.7 l → 1.125 l (−33.8%). Where the source also recorded the price (58 cases), 58 of 58 cost more per unit afterwards. Detergent cuts often show up as fewer loads or washes rather than a smaller jug, so the load count on the label is the number to check.

Laundry Facts

Is laundry detergent getting smaller?Yes

Documented cuts152

Laundry detergent75

Fabric softener and scent beads25

Dishwasher tabs and dish soap38

Cleaners, wipes and other household products14

Brands59

Countries14

Years2006–2026

Median cut−10.0%

Hidden rise per unit at the same price (median)+11.1%

Biggest cut−33.8%

Pricier per unit (of 58 priced)58

Check any pack with the unit price calculator.

Latest documented cuts

Dish & Cleaning · 2026
The Pink Stuff cleaning paste (Hungary)
850 → 750 g−11.8%
Hungary · Source: nkfh.gov.hu
Laundry · 2026
Cheer liquid laundry detergent jug
92 → 81 fl oz−12.0%
United States · Source: mouseprint.org
Dish & Cleaning · 2026
Fairy dishwashing liquid (Australia)
800 → 750 ml−6.2%
Australia · Source: theaustralian.com.au
Laundry · 2026
Sod concentrated fabric softener (Israel)
900 → 850 ml−5.6%
Israel · Source: ynet.co.il
Laundry · 2026
Lenor in-wash scent booster beads, Spring Awakening (UK)
155 → 137 g−11.6%
United Kingdom · Source: allsupers.co.uk
Dish & Cleaning · 2026
Scrub Daddy Sponge Daddy dual-sided sponges (UK)
4 → 3 sponges−25.0%
United Kingdom · Source: allsupers.co.uk

Biggest cuts

Dish & Cleaning · 2026
Buster bathroom plug unblocker (UK)
600 → 300 ml−50.0%
United Kingdom · Source: allsupers.co.uk
Laundry · 2025
Ariel Sensitive Skin liquid detergent 1.7 L → 1.125 L (Hungary)
1.7 → 1.125 l−33.8%
Hungary · Source: nkfh.gov.hu
Dish & Cleaning · 2026
COOP 4Home cold degreaser spray (Hungary)
750 → 500 ml−33.3%
Hungary · Source: nkfh.gov.hu

Brand tracker: every documented cut

Brands with two or more cases, newest first. Each line is a separate report, often a different size or variety, so the numbers do not always chain.

Brand	Cases	Documented cuts	Biggest
Ariel	29	Ariel 4in1 PODS, 50 capsules (ASDA): 920 → 840 g (2026) Ariel gel capsules Color / Color Fresh (per capsule) (Hungary): 18.2 → 17.6 g (2026) Ariel gel capsules Mountain Spring (per capsule) (Hungary): 19.1 → 18.3 g (2026) Ariel gel capsules Winter (per capsule) (Hungary): 20.7 → 18.3 g (2026) Ariel laundry gel, 1.95 L bottle (Israel): 1.95 → 1.755 l (2025–2026) Ariel laundry powder, 8 kg bag (Israel): 8 → 7 kg (2025–2026) 23 more Ariel cuts Ariel Color washing powder 100 washes (Hungary): 6.325 → 5.5 kg (2025) Ariel Sensitive Skin liquid detergent 1.7 L → 1.125 L (Hungary): 1.7 → 1.125 l (2025) Ariel Sensitive Skin liquid detergent 5 L → 4.5 L (Hungary): 5 → 4.5 l (2025) Ariel Waschpulver Universal: 20 → 18 loads (2025) Ariel With Oxi washing powder (Hungary): 1.76 → 1.65 kg (2025) Ariel gel capsules 20 → 19 pack (5 scents) (Hungary): 20 → 19 capsules (2025) Ariel gel capsules 24 → 22 pack (Mountain Spring, Color Fresh) (Hungary): 24 → 22 capsules (2025) Ariel gel capsules 31 → 30 pack (Sensitive, Mountain Spring, Color Fresh) (Hungary): 31 → 30 capsules (2025) Ariel gel capsules 63 → 60 pack (Mountain Spring, Color Fresh) (Hungary): 63 → 60 capsules (2025) Ariel gel capsules 72 → 70 pack (Mountain Spring, Color Fresh) (Hungary): 72 → 70 capsules (2025) Ariel gel capsules 80 → 70 pack (Color, Normal) (Hungary): 80 → 70 capsules (2025) Ariel liquid detergent 2.15 L → 1.8 L (Mountain Spring, Color) (Hungary): 2.15 → 1.8 l (2025) Ariel liquid detergent 2.4 L → 2.25 L (Mountain Spring, Color) (Hungary): 2.4 → 2.25 l (2025) Ariel liquid detergent 3 L → 2.25 L (Fresh Air, Amethyst) (Hungary): 3 → 2.25 l (2025) Ariel liquid detergent 3 L → 2.7 L (Sensitive Skin, Black) (Hungary): 3 → 2.7 l (2025) Ariel liquid detergent 3.5 L → 3.15 L (Mountain Spring, Color) (Hungary): 3.5 → 3.15 l (2025) Ariel liquid detergent 4.5 L → 3.87 L (Mountain Spring, Color) (Hungary): 4.5 → 3.87 l (2025) Ariel-wasmiddelcapsules: 12 → 10 capsules (2025) Ariel laundry capsules, carton (Israel): 24 → 23 washes (2023–2024) Ariel waspoeder: 18 → 17 loads (2024) Ariel Colorwaschmittel Flüssig: 22 → 20 loads (2021) Ariel 3-in-1 gel capsules, 28 pack (Israel): 28 → 27 capsules (2018) Ariel 3-in-1 gel capsules, 42 pack (Israel): 42 → 40 capsules (2018)	−33.8%
Lenor	16	Lenor fabric conditioner, 78 → 59 washes (UK): 78 → 59 washes (2026) Lenor in-wash scent booster beads, Spring Awakening (UK): 155 → 137 g (2026) Lenor Wasverzachter Zeebries: 41 → 40 loads (2025) Lenor Weichspüler Aprilfrisch: 68 → 59 loads (2025) Lenor fabric conditioner 16-wash pack (6 scents) (Hungary): 210 → 195 g (2025) Lenor fabric conditioner 23-wash pack (Ariel, Fresh) (Hungary): 285 → 270 g (2025) 10 more Lenor cuts Lenor fabric conditioner 41-wash pack (Fresh, Cotton Fresh, Scent of Ariel) (Hungary): 510 → 495 g (2025) Lenor fabric softener 200-wash jug (Fresh, Sensitive) (Hungary): 4.75 → 4 l (2025) Lenor fabric softener 200-wash jug (Lavender, Summer Breeze, Sea Breeze) (Hungary): 5 → 4 l (2025) Lenor fabric softener 32-wash bottle (Gold Orchid, Floral Bouquet, Lotus & Diamond) (Hungary): 700 → 675 ml (2025) Lenor fabric softener 38-wash bottle (Spring Awakening, Sensitive) (Hungary): 850 → 800 ml (2025) Lenor fabric softener 50-wash bottle (5 scents) (Hungary): 770 → 700 ml (2025) Lenor fabric softener 71-wash bottle (Summer Breeze, Spring Awakening, Sensitive) (Hungary): 1600 → 1491 ml (2025) Lenor laundry scent beads (Austria): 210 → 160 g (2024) Lenor fabric conditioner Ruby Jasmine, 50 → 48 washes (UK): 1750 → 1680 ml (2022) Lenor 2in1 Color Waschmittel: 1155 → 1045 ml (2021)	−24.4%
Finish	12	Finish Power Lemon dishwasher tablets 110-pack (Hungary): 110 → 100 tablets (2026) Finish Power Lemon dishwasher tablets 94-pack (Hungary): 94 → 85 tablets (2026) Finish Powerball Ultimate Plus Maxi Pack: 42 → 36 pieces (2026) Finish Quantum Fresh dishwasher capsules 46-pack (Hungary): 46 → 44 capsules (2026) Finish Quantum Lemon dishwasher capsules 60-pack (Hungary): 60 → 55 capsules (2026) Finish Quantum dishwasher capsules (Lemon, Fresh) 100-pack (Hungary): 100 → 95 capsules (2026) 6 more Finish cuts Finish Quantum vaatwastabletten (2026): 32 → 31 tablets (2026) Finish Ultimate Plus dishwasher capsules (Lemon, Fresh) 72-pack (Hungary): 72 → 70 capsules (2026) Finish Ultimate Dishwashing Pods: 76 → 62 pods (2025) Finish Classic XXL dishwasher tabs (Austria): 77 → 72 tabs (2024) Finish Quantum All-in-one vaatwastabletten: 35 → 33 tablets (2024) Finish Powerball classic: 82 → 77 pieces (2022)	−18.4%
Persil	8	Persil Universal Megaperls Tiefenrein (Austria): 1.43 → 1.15 kg (2024) Persil Universal Tiefenrein family pack (Austria): 100 → 90 loads (2024) Persil Universal Tiefenrein powder with Silan (Austria): 30 → 28 loads (2024) Persil Color Megaperls: 1.332 → 1.12 kg (2023) Persil green laundry gel, 2.7 L bottle (Israel, 2018): 2.7 → 2.5 l (2018) Persil green laundry gel, 4.5 L bottle (Israel, 2018): 4.5 → 4 l (2018) Persil laundry gel, 3 L bottle (Israel, 2016): 3 → 2.7 l (2016) Persil laundry gel, 5 L bottle (Israel, 2016): 5 → 4.5 l (2016)	−19.6%
Somat	7	Somat All in 1 Extra Tabs XXL: 63 → 58 pieces (2026) Somat Classic dishwasher tablets 80-pack (Hungary): 1328 → 1200 g (2025) Somat Classic Tabs XXL (Austria): 72 → 66 tabs (2024) Somat Classic dishwasher powder XXL (Austria, first cut): 3 → 2.5 kg (2024) Somat Classic dishwasher powder XXL (Austria, second cut): 2.5 → 2 kg (2024) Somat classic: 82 → 77 pieces (2022) Somat Gold Multi Aktiv: 53 → 50 pieces (2020)	−20.0%
Tide	6	Tide Original liquid laundry detergent, 80 loads: 105 → 100 fl oz (2026) Tide: 84 → 80 oz (2025) Tide: 92 → 84 oz (2024) Tide Oxi: 154 → 146 oz (2023) Tide: 100 → 92 oz (2014) Tide powder laundry detergent, 40-use box (2006): 87 → 70 oz (2006)	−19.5%
Fairy	5	Fairy Outdoorable fabric conditioner (UK): 84 → 60 washes (2026) Fairy dishwashing liquid (Australia): 800 → 750 ml (2026) Fairy Non Bio Pods Sensitive laundry pods (UK): 38 → 36 pods (2022) Fairy Original All In One dishwasher tablets, lemon (UK): 58 → 52 tablets (2022) Fairy All in One dishwasher tablets, 67-pack (UK): 67 → 60 tablets (2019)	−28.6%
Dawn	4	Dawn Platinum dish soap: 32 → 30 fl oz (2026) Dawn Dishwashing Liquid: 19.4 → 18 oz (2023) Dawn Ultra dish soap: 7 → 6.5 fl oz (2022) Ultra Dawn dish soap: 709 → 638 ml (2015)	−10.0%
Extra	4	Ariel gel capsules Extra Hygiene / Extra Clean (per capsule) (Hungary): 24.5 → 23.9 g (2026) Ariel gel capsules 52 → 50 pack (Extra Hygiene, Complete) (Hungary): 52 → 50 capsules (2025) Ariel liquid detergent 1.7 L → 1.35 L (Fresh Air, Extra Clean, Color & Care) (Hungary): 1.7 → 1.35 l (2025) Ariel liquid detergent 1.95 L → 1.8 L (Extra Clean, Color & Care) (Hungary): 1.95 → 1.8 l (2025)	−20.6%
Spee	3	Spee Color Gel All in 1: 22 → 20 loads (2026) Spee Megaperls Color All in 1: 19 → 17 loads (2026) Spee Universal Caps All in 1: 18 → 16 loads (2026)	−11.1%
All	2	All Free & Clear liquid detergent (2025): 88 → 73 fl oz (2025) All Free & Clear laundry pacs (large bag): 66 → 60 pacs (2023)	−17.0%
Arm & Hammer	2	Arm & Hammer Sensitive Skin liquid detergent (big jug): 189 → 140 fl oz (2023) Arm & Hammer Detergent: 75 → 67.5 oz (2022)	−25.9%
Cascade	2	Cascade Platinum Plus dishwashing pods: 52 → 47 pods (2025) Cascade ActionPacs largest container: 110 → 105 loads (2011)	−9.6%
Daz	2	Daz XXL washing powder (UK): 4.875 → 4.225 kg (2023) Daz All-In-1 Pods laundry pods (UK): 54 → 40 pods (2022)	−25.9%
Dettol	2	Dettol Original Allesreiniger: 1500 → 1000 ml (2026) Dettol Power and Pure bathroom wipes (UK): 36 → 32 wipes (2016)	−33.3%
Downy	2	Downy fabric softener (Sam's Club jug): 170 → 150 fl oz (2024) Downy Unstoppables: 10 → 8.6 oz (2020)	−14.0%
Gain	2	Gain Detergent: 92 → 88 oz (2023) Gain liquid laundry detergent: 165 → 154 fl oz (2021–2022)	−6.7%
Nelsen	2	Nelsen dish detergent (second cut, Italy): 900 → 850 ml (2024) Nelsen dish detergent: 1000 → 900 ml (2022)	−10.0%
Swiffer	2	Swiffer Duster refills: 28 → 24 count (2026) Swiffer Duster Mega Pack: 20 → 18 pieces (2025)	−14.3%

Laundry detergent: liquids, powders and pods

Newest first. “Hidden rise” is the extra you pay per load, gram or millilitre if the pack price stays the same.

Product	Size	Cut	Hidden rise	Price · real change per unit
Cheer liquid laundry detergent jug Cheer · United States · 2026	92 fl oz → 81 fl oz	−12.0%	+13.6%	—
Ariel gel capsules Winter (per capsule) (Hungary) Ariel · Hungary · 2026	20.7 g → 18.3 g	−11.6%	+13.1%	—
Ariel 4in1 PODS, 50 capsules (ASDA) Ariel · United Kingdom · 2026	920 g → 840 g	−8.7%	+9.5%	£12.24 → £12.24 +9.5%
Tide Original liquid laundry detergent, 80 loads Tide · United States · 2026	105 fl oz → 100 fl oz	−4.8%	+5.0%	—
Ariel gel capsules Mountain Spring (per capsule) (Hungary) Ariel · Hungary · 2026	19.1 g → 18.3 g	−4.2%	+4.4%	—
Ariel gel capsules Color / Color Fresh (per capsule) (Hungary) Ariel · Hungary · 2026	18.2 g → 17.6 g	−3.3%	+3.4%	—
Ariel gel capsules Extra Hygiene / Extra Clean (per capsule) (Hungary) Extra · Hungary · 2026	24.5 g → 23.9 g	−2.4%	+2.5%	—
Ariel laundry powder, 8 kg bag (Israel) Ariel · Israel · 2025–2026	8 kg → 7 kg	−12.5%	+14.3%	—

Show all 75 cases (67 more)

Product	Size	Cut	Hidden rise	Price · real change per unit
Ariel laundry gel, 1.95 L bottle (Israel) Ariel · Israel · 2025–2026	1.95 l → 1.755 l	−10.0%	+11.1%	—
Spee Universal Caps All in 1 Spee · Germany · 2026	18 loads → 16 loads	−11.1%	+12.5%	3,99 € → 3,99 € +12.5%
Spee Megaperls Color All in 1 Spee · Germany · 2026	19 loads → 17 loads	−10.5%	+11.8%	3,95 € → 3,95 € +11.8%
Spee Color Gel All in 1 Spee · Germany · 2026	22 loads → 20 loads	−9.1%	+10.0%	3,99 € → 3,99 € +10.0%
Seepje Wasmiddel Universeel Seepje · Netherlands · 2026	23 loads → 21 loads	−8.7%	+9.5%	€10,99 → €10,99 +9.5%
Gama laundry gel (Hungary) Gama · Hungary · 2025	2.2 l → 1.98 l	−10.0%	+11.1%	—
Tide Tide · United States · 2025	84 oz → 80 oz	−4.8%	+5.0%	—
All Free & Clear liquid detergent (2025) All · United States · 2025	88 fl oz → 73 fl oz	−17.0%	+20.5%	—
ALDI Öko laundry detergent (Hungary) Aldi · Hungary · 2025	2 l → 1.65 l	−17.5%	+21.2%	—
Ariel Sensitive Skin liquid detergent 1.7 L → 1.125 L (Hungary) Ariel · Hungary · 2025	1.7 l → 1.125 l	−33.8%	+51.1%	—
Ariel Sensitive Skin liquid detergent 5 L → 4.5 L (Hungary) Ariel · Hungary · 2025	5 l → 4.5 l	−10.0%	+11.1%	—
Ariel liquid detergent 3 L → 2.7 L (Sensitive Skin, Black) (Hungary) Ariel · Hungary · 2025	3 l → 2.7 l	−10.0%	+11.1%	—
Ariel gel capsules 63 → 60 pack (Mountain Spring, Color Fresh) (Hungary) Ariel · Hungary · 2025	63 capsules → 60 capsules	−4.8%	+5.0%	—
Ariel gel capsules 31 → 30 pack (Sensitive, Mountain Spring, Color Fresh) (Hungary) Ariel · Hungary · 2025	31 capsules → 30 capsules	−3.2%	+3.3%	—
Ariel gel capsules 72 → 70 pack (Mountain Spring, Color Fresh) (Hungary) Ariel · Hungary · 2025	72 capsules → 70 capsules	−2.8%	+2.9%	—
Ariel liquid detergent 3 L → 2.25 L (Fresh Air, Amethyst) (Hungary) Ariel · Hungary · 2025	3 l → 2.25 l	−25.0%	+33.3%	—
Ariel liquid detergent 1.7 L → 1.35 L (Fresh Air, Extra Clean, Color & Care) (Hungary) Extra · Hungary · 2025	1.7 l → 1.35 l	−20.6%	+25.9%	—
Ariel liquid detergent 2.15 L → 1.8 L (Mountain Spring, Color) (Hungary) Ariel · Hungary · 2025	2.15 l → 1.8 l	−16.3%	+19.4%	—
Ariel liquid detergent 4.5 L → 3.87 L (Mountain Spring, Color) (Hungary) Ariel · Hungary · 2025	4.5 l → 3.87 l	−14.0%	+16.3%	—
Ariel Color washing powder 100 washes (Hungary) Ariel · Hungary · 2025	6.325 kg → 5.5 kg	−13.0%	+15.0%	—
Ariel gel capsules 80 → 70 pack (Color, Normal) (Hungary) Ariel · Hungary · 2025	80 capsules → 70 capsules	−12.5%	+14.3%	—
Ariel liquid detergent 3.5 L → 3.15 L (Mountain Spring, Color) (Hungary) Ariel · Hungary · 2025	3.5 l → 3.15 l	−10.0%	+11.1%	—
Ariel gel capsules 24 → 22 pack (Mountain Spring, Color Fresh) (Hungary) Ariel · Hungary · 2025	24 capsules → 22 capsules	−8.3%	+9.1%	—
Ariel liquid detergent 1.95 L → 1.8 L (Extra Clean, Color & Care) (Hungary) Extra · Hungary · 2025	1.95 l → 1.8 l	−7.7%	+8.3%	—
Ariel With Oxi washing powder (Hungary) Ariel · Hungary · 2025	1.76 kg → 1.65 kg	−6.2%	+6.7%	—
Ariel liquid detergent 2.4 L → 2.25 L (Mountain Spring, Color) (Hungary) Ariel · Hungary · 2025	2.4 l → 2.25 l	−6.2%	+6.7%	—
Ariel gel capsules 52 → 50 pack (Extra Hygiene, Complete) (Hungary) Extra · Hungary · 2025	52 capsules → 50 capsules	−3.8%	+4.0%	—
Dreft-wasmiddel Dreft · Netherlands · 2025	1200 ml → 945 ml	−21.3%	+27.0%	€9,99 → €9,99 +27.0%
Ariel-wasmiddelcapsules Ariel · Netherlands · 2025	12 capsules → 10 capsules	−16.7%	+20.0%	€9,99 → €9,99 +20.0%
Ariel Waschpulver Universal Ariel · Germany · 2025	20 loads → 18 loads	−10.0%	+11.1%	6,99 € → 6,99 € +11.1%
Fewa Renew wool and delicates liquid (Austria) Fewa · Austria · 2024	1.38 l → 1.1 l	−20.3%	+25.5%	—
Persil Universal Megaperls Tiefenrein (Austria) Persil · Austria · 2024	1.43 kg → 1.15 kg	−19.6%	+24.3%	€9.99 → €9.99 +24.3%
Persil Universal Tiefenrein family pack (Austria) Persil · Austria · 2024	100 loads → 90 loads	−10.0%	+11.1%	—
Persil Universal Tiefenrein powder with Silan (Austria) Persil · Austria · 2024	30 loads → 28 loads	−6.7%	+7.1%	—
Tide Tide · United States · 2024	92 oz → 84 oz	−8.7%	+9.5%	—
Änglamark laundry detergent, 900 ml (Sweden) Änglamark · Sweden · 2024	30 washes → 25 washes	−16.7%	+20.0%	—
Ariel laundry capsules, carton (Israel) Ariel · Israel · 2023–2024	24 washes → 23 washes	−4.2%	+4.3%	—
Robijn wascapsules color Robijn · Netherlands · 2024	29 capsules → 26 capsules	−10.3%	+11.5%	€15,49 → €15,49 +11.5%
Ariel waspoeder Ariel · Netherlands · 2024	18 loads → 17 loads	−5.6%	+5.9%	€10,19 → €10,19 +5.9%
Vanish Oxi action Vanish · Netherlands · 2024	550 g → 530 g	−3.6%	+3.8%	€9,19 → €9,99 +12.8%
Arm & Hammer Sensitive Skin liquid detergent (big jug) Arm & Hammer · United States · 2023	189 fl oz → 140 fl oz	−25.9%	+35.0%	—
Tide Oxi Tide · United States · 2023	154 oz → 146 oz	−5.2%	+5.5%	—
Daz XXL washing powder (UK) Daz · United Kingdom · 2023	4.875 kg → 4.225 kg	−13.3%	+15.4%	£9 → £9 +15.4%
All Free & Clear laundry pacs (large bag) All · United States · 2023	66 pacs → 60 pacs	−9.1%	+10.0%	—
Gain Detergent Gain · United States · 2023	92 oz → 88 oz	−4.3%	+4.5%	—
Vipp Express blue laundry gel (Spain) Vipp Express · Spain · 2022–2023	40 doses → 37 doses	−7.5%	+8.1%	€10.70 → €11.90 +20.2%
Gut & Günstig Aktiv Vollwaschmittel Gut & Günstig · Germany · 2023	1.485 l → 1.1 l	−25.9%	+35.0%	3,25 € → 3,25 € +35.0%
Persil Color Megaperls Persil · Germany · 2023	1.332 kg → 1.12 kg	−15.9%	+18.9%	6,99 € → 6,99 € +18.9%
Seventh Generation Detergent Seventh Generation · United States · 2022	100 oz → 90 oz	−10.0%	+11.1%	—
Daz All-In-1 Pods laundry pods (UK) Daz · United Kingdom · 2022	54 pods → 40 pods	−25.9%	+35.0%	£7 → £7.50 +44.6%
Bold All-In-1 washing capsules, Sparkling Bloom & Yellow Poppy (UK) Bold · United Kingdom · 2022	57 capsules → 54 capsules	−5.3%	+5.6%	£10 → £10 +5.6%
Fairy Non Bio Pods Sensitive laundry pods (UK) Fairy · United Kingdom · 2022	38 pods → 36 pods	−5.3%	+5.6%	£6 → £8 +40.7%
Arm & Hammer Detergent Arm & Hammer · United States · 2022	75 oz → 67.5 oz	−10.0%	+11.1%	—
OMO laundry powder, economy pack (Brazil) OMO · Brazil · 2022	4 kg → 3.8 kg	−5.0%	+5.3%	—
Calgon Power Pulver Calgon · Germany · 2022	71 loads → 50 loads	−29.6%	+42.0%	8,99 € → 8,99 € +42.0%
Gain liquid laundry detergent Gain · United States · 2021–2022	165 fl oz → 154 fl oz	−6.7%	+7.1%	—
Lenor 2in1 Color Waschmittel Lenor · Germany · 2021	1155 ml → 1045 ml	−9.5%	+10.5%	3,95 € → 3,95 € +10.5%
Ariel Colorwaschmittel Flüssig Ariel · Germany · 2021	22 loads → 20 loads	−9.1%	+10.0%	5,39 € → 5,39 € +10.0%
Coral Colorwaschmittel Optimal Color Coral · Germany · 2021	1.1 l → 1 l	−9.1%	+10.0%	3,49 € → 3,49 € +10.0%
Persil green laundry gel, 4.5 L bottle (Israel, 2018) Persil · Israel · 2018	4.5 l → 4 l	−11.1%	+12.5%	₪47.90 (4.5 L) → ₪44.90 (4 L) +5.5%
Persil green laundry gel, 2.7 L bottle (Israel, 2018) Persil · Israel · 2018	2.7 l → 2.5 l	−7.4%	+8.0%	₪36.90 (2.7 L) → ₪35.90 (2.5 L) +5.1%
Ariel 3-in-1 gel capsules, 42 pack (Israel) Ariel · Israel · 2018	42 capsules → 40 capsules	−4.8%	+5.0%	—
Ariel 3-in-1 gel capsules, 28 pack (Israel) Ariel · Israel · 2018	28 capsules → 27 capsules	−3.6%	+3.7%	₪25.90 → ₪25.90 +3.7%
Persil laundry gel, 3 L bottle (Israel, 2016) Persil · Israel · 2016	3 l → 2.7 l	−10.0%	+11.1%	—
Persil laundry gel, 5 L bottle (Israel, 2016) Persil · Israel · 2016	5 l → 4.5 l	−10.0%	+11.1%	—
Tide Tide · United States · 2014	100 oz → 92 oz	−8.0%	+8.7%	—
Tide powder laundry detergent, 40-use box (2006) Tide · United States · 2006	87 oz → 70 oz	−19.5%	+24.3%	—

Fabric softener and scent beads

Product	Size	Cut	Hidden rise	Price · real change per unit
Sod concentrated fabric softener (Israel) Sod · Israel · 2026	900 ml → 850 ml	−5.6%	+5.9%	₪16.90 (900 ml) → ₪16.90 (850 ml) +5.9%
Lenor in-wash scent booster beads, Spring Awakening (UK) Lenor · United Kingdom · 2026	155 g → 137 g	−11.6%	+13.1%	£4.50 → £5.00 +25.7%
Kirkland fabric softener Kirkland · United States · 2026	187 fl oz → 150 fl oz	−19.8%	+24.7%	—
Lenor fabric conditioner, 78 → 59 washes (UK) Lenor · United Kingdom · 2026	78 washes → 59 washes	−24.4%	+32.2%	£5.24 → £5.00 +26.1%
Fairy Outdoorable fabric conditioner (UK) Fairy · United Kingdom · 2026	84 washes → 60 washes	−28.6%	+40.0%	£5.50 → £4.50 +14.5%
Lenor fabric softener 50-wash bottle (5 scents) (Hungary) Lenor · Hungary · 2025	770 ml → 700 ml	−9.1%	+10.0%	—
Lenor fabric conditioner 16-wash pack (6 scents) (Hungary) Lenor · Hungary · 2025	210 g → 195 g	−7.1%	+7.7%	—
Lenor fabric softener 71-wash bottle (Summer Breeze, Spring Awakening, Sensitive) (Hungary) Lenor · Hungary · 2025	1600 ml → 1491 ml	−6.8%	+7.3%	—

Show all 25 cases (17 more)

Product	Size	Cut	Hidden rise	Price · real change per unit
Lenor fabric conditioner 23-wash pack (Ariel, Fresh) (Hungary) Lenor · Hungary · 2025	285 g → 270 g	−5.3%	+5.6%	—
Lenor fabric softener 32-wash bottle (Gold Orchid, Floral Bouquet, Lotus & Diamond) (Hungary) Lenor · Hungary · 2025	700 ml → 675 ml	−3.6%	+3.7%	—
Lenor fabric conditioner 41-wash pack (Fresh, Cotton Fresh, Scent of Ariel) (Hungary) Lenor · Hungary · 2025	510 g → 495 g	−2.9%	+3.0%	—
Lenor fabric softener 38-wash bottle (Spring Awakening, Sensitive) (Hungary) Lenor · Hungary · 2025	850 ml → 800 ml	−5.9%	+6.2%	—
Lenor fabric softener 200-wash jug (Lavender, Summer Breeze, Sea Breeze) (Hungary) Lenor · Hungary · 2025	5 l → 4 l	−20.0%	+25.0%	—
Lenor fabric softener 200-wash jug (Fresh, Sensitive) (Hungary) Lenor · Hungary · 2025	4.75 l → 4 l	−15.8%	+18.8%	—
Ariel gel capsules 20 → 19 pack (5 scents) (Hungary) Ariel · Hungary · 2025	20 capsules → 19 capsules	−5.0%	+5.3%	—
Lenor Weichspüler Aprilfrisch Lenor · Germany · 2025	68 loads → 59 loads	−13.2%	+15.3%	3,75 € → 3,75 € +15.3%
Lenor Wasverzachter Zeebries Lenor · Netherlands · 2025	41 loads → 40 loads	−2.4%	+2.5%	€6,59 → €6,99 +8.7%
Lenor laundry scent beads (Austria) Lenor · Austria · 2024	210 g → 160 g	−23.8%	+31.2%	€7.99 RRP → €6.99 RRP +14.8%
Downy fabric softener (Sam's Club jug) Downy · United States · 2024	170 fl oz → 150 fl oz	−11.8%	+13.3%	—
Lenor fabric conditioner Ruby Jasmine, 50 → 48 washes (UK) Lenor · United Kingdom · 2022	1750 ml → 1680 ml	−4.0%	+4.2%	£6 → £6 +4.2%
Vernel Weichspüler Hautsensitiv Vernel · Germany · 2022	900 ml → 850 ml	−5.6%	+5.9%	1,79 € → 1,79 € +5.9%
Comfort Pure fabric conditioner Comfort · United Kingdom · 2022	85 washes → 83 washes	−2.4%	+2.4%	—
Denkmit Weichspüler Himmlische Frische Denkmit · Germany · 2021	1.5 l → 1 l	−33.3%	+50.0%	0,95 € → 0,95 € +50.0%
Downy Unstoppables Downy · United States · 2020	10 oz → 8.6 oz	−14.0%	+16.3%	—
Tandil Weichspüler Tandil · Germany · 2020	1.5 l → 1 l	−33.3%	+50.0%	0,99 € → 0,99 € +50.0%

Dishwasher tabs and dish soap

Counted in tabs, pods, grams or millilitres.

Product	Size	Cut	Hidden rise	Price · real change per unit
Fairy dishwashing liquid (Australia) Fairy · Australia · 2026	800 ml → 750 ml	−6.2%	+6.7%	A$8.00 → A$11.00 +46.7%
Finish Power Lemon dishwasher tablets 94-pack (Hungary) Finish · Hungary · 2026	94 tablets → 85 tablets	−9.6%	+10.6%	—
Finish Power Lemon dishwasher tablets 110-pack (Hungary) Finish · Hungary · 2026	110 tablets → 100 tablets	−9.1%	+10.0%	—
Finish Quantum Lemon dishwasher capsules 60-pack (Hungary) Finish · Hungary · 2026	60 capsules → 55 capsules	−8.3%	+9.1%	—
Finish Quantum dishwasher capsules (Lemon, Fresh) 100-pack (Hungary) Finish · Hungary · 2026	100 capsules → 95 capsules	−5.0%	+5.3%	—
Finish Quantum Fresh dishwasher capsules 46-pack (Hungary) Finish · Hungary · 2026	46 capsules → 44 capsules	−4.3%	+4.5%	—
Finish Ultimate Plus dishwasher capsules (Lemon, Fresh) 72-pack (Hungary) Finish · Hungary · 2026	72 capsules → 70 capsules	−2.8%	+2.9%	—
Finish Quantum vaatwastabletten (2026) Finish · Netherlands · 2026	32 tablets → 31 tablets	−3.1%	+3.2%	€15.49 → €15.49 +3.2%

Show all 38 cases (30 more)

Product	Size	Cut	Hidden rise	Price · real change per unit
Jar All-in-One Yellow dishwasher tablets 46-pack (Hungary) Jar · Hungary · 2026	46 tablets → 41 tablets	−10.9%	+12.2%	—
Finish Powerball Ultimate Plus Maxi Pack Finish · Germany · 2026	42 pieces → 36 pieces	−14.3%	+16.7%	8,99 € → 8,99 € +16.7%
Somat All in 1 Extra Tabs XXL Somat · Germany · 2026	63 pieces → 58 pieces	−7.9%	+8.6%	9,45 € → 9,45 € +8.6%
Dawn Platinum dish soap Dawn · United States · 2026	32 fl oz → 30 fl oz	−6.2%	+6.7%	—
Finish Ultimate Dishwashing Pods Finish · United States · 2025	76 pods → 62 pods	−18.4%	+22.6%	—
Cascade Platinum Plus dishwashing pods Cascade · United States · 2025	52 pods → 47 pods	−9.6%	+10.6%	—
Somat Classic dishwasher tablets 80-pack (Hungary) Somat · Hungary · 2025	1328 g → 1200 g	−9.6%	+10.7%	—
Kao Cucute Clear Jokin dish soap bottle (Japan) Kao · Japan · 2024	240 ml → 220 ml	−8.3%	+9.1%	—
Somat Classic dishwasher powder XXL (Austria, second cut) Somat · Austria · 2024	2.5 kg → 2 kg	−20.0%	+25.0%	—
Blink dishwasher powder (Müller own brand, Austria) Blink · Austria · 2024	1.8 kg → 1.5 kg	−16.7%	+20.0%	—
Somat Classic dishwasher powder XXL (Austria, first cut) Somat · Austria · 2024	3 kg → 2.5 kg	−16.7%	+20.0%	—
Somat Classic Tabs XXL (Austria) Somat · Austria · 2024	72 tabs → 66 tabs	−8.3%	+9.1%	—
Finish Classic XXL dishwasher tabs (Austria) Finish · Austria · 2024	77 tabs → 72 tabs	−6.5%	+6.9%	€0.10/tab → €0.12/tab +20.0%
Nelsen dish detergent (second cut, Italy) Nelsen · Italy · 2024	900 ml → 850 ml	−5.6%	+5.9%	—
Sun All-in-one vaatwastabletten Sun · Netherlands · 2024	25 pieces → 21 pieces	−16.0%	+19.0%	€10,59 → €9,99 +12.3%
Finish Quantum All-in-one vaatwastabletten Finish · Netherlands · 2024	35 tablets → 33 tablets	−5.7%	+6.1%	€15,99 → €15,99 +6.1%
Dawn Dishwashing Liquid Dawn · United States · 2023	19.4 oz → 18 oz	−7.2%	+7.8%	—
Fairy Original All In One dishwasher tablets, lemon (UK) Fairy · United Kingdom · 2022	58 tablets → 52 tablets	−10.3%	+11.5%	£8 → £10 +39.4%
Vim dish soap bar (India) Vim · India · 2022	155 g → 135 g	−12.9%	+14.8%	—
Nelsen dish detergent Nelsen · Italy · 2022	1000 ml → 900 ml	−10.0%	+11.1%	—
Dawn Ultra dish soap Dawn · United States · 2022	7 fl oz → 6.5 fl oz	−7.1%	+7.7%	—
Finish Powerball classic Finish · Germany · 2022	82 pieces → 77 pieces	−6.1%	+6.5%	6,99 € → 6,99 € +6.5%
Somat classic Somat · Germany · 2022	82 pieces → 77 pieces	−6.1%	+6.5%	7,95 € → 7,95 € +6.5%
Love Nature Spülmittel Verbena Love Nature · Germany · 2022	470 ml → 450 ml	−4.3%	+4.4%	1,25 € → 1,69 € +41.2%
Pril Kraft-Gel Ultra Plus Pril · Germany · 2021	500 ml → 450 ml	−10.0%	+11.1%	1,21 € → 1,21 € +11.1%
Somat Gold Multi Aktiv Somat · Germany · 2020	53 pieces → 50 pieces	−5.7%	+6.0%	8,35 € → 8,35 € +6.0%
Fairy All in One dishwasher tablets, 67-pack (UK) Fairy · United Kingdom · 2019	67 tablets → 60 tablets	−10.4%	+11.7%	£10 → £12 +34.0%
Ultra Dawn dish soap Dawn · United States · 2015	709 ml → 638 ml	−10.0%	+11.1%	—
Cascade ActionPacs largest container Cascade · United States · 2011	110 loads → 105 loads	−4.5%	+4.8%	—
Ivory dish detergent Ivory · United States · 2010	30 oz → 24 oz	−20.0%	+25.0%	—

Cleaners, wipes and other household products

Product	Size	Cut	Hidden rise	Price · real change per unit
The Pink Stuff cleaning paste (Hungary) The Pink Stuff · Hungary · 2026	850 g → 750 g	−11.8%	+13.3%	—
Scrub Daddy Sponge Daddy dual-sided sponges (UK) Scrub Daddy · United Kingdom · 2026	4 sponges → 3 sponges	−25.0%	+33.3%	£4.40 → £3.50 +6.1%
Buster bathroom plug unblocker (UK) Buster · United Kingdom · 2026	600 ml → 300 ml	−50.0%	+100.0%	£6.00 → £4.00 +33.3%
COOP 4Home cold degreaser spray (Hungary) COOP · Hungary · 2026	750 ml → 500 ml	−33.3%	+50.0%	—
Dettol Original Allesreiniger Dettol · Netherlands · 2026	1500 ml → 1000 ml	−33.3%	+50.0%	€5,99 → €4,29 +7.4%
Swiffer Duster refills Swiffer · United States · 2026	28 count → 24 count	−14.3%	+16.7%	—
Febreze air spray can Febreze · United States · 2026	8.8 oz → 8.1 oz	−8.0%	+8.6%	—
Swiffer Duster Mega Pack Swiffer · Germany · 2025	20 pieces → 18 pieces	−10.0%	+11.1%	11,49 € → 11,49 € +11.1%

Show all 14 cases (6 more)

Product	Size	Cut	Hidden rise	Price · real change per unit
Blue Star 10x Effekt toilet tabs (Austria) Blue Star · Austria · 2024	250 g → 225 g	−10.0%	+11.1%	—
Jif cream cleanser Jif · Australia · 2024	700 ml → 500 ml	−28.6%	+40.0%	—
Bref Power WC-Kraftgel gegen 99,9% der Bakterien Bref · Germany · 2021	1000 ml → 750 ml	−25.0%	+33.3%	1,95 € → 1,95 € +33.3%
Ecover washing-up liquid, 1 litre bottle (UK) Ecover · United Kingdom · 2019	1000 ml → 950 ml	−5.0%	+5.3%	£2.40 → £2.50 +9.6%
Lysol wipes Lysol · United States · 2018	19.7 oz → 17.7 oz	−10.2%	+11.3%	—
Dettol Power and Pure bathroom wipes (UK) Dettol · United Kingdom · 2016	36 wipes → 32 wipes	−11.1%	+12.5%	£2 → £2 +12.5%

By country

Country	Cases	Median cut
Hungary	44	−8.7%
United States	28	−9.8%
Germany	23	−10.0%
United Kingdom	16	−10.8%
Austria	11	−16.7%
Netherlands	11	−8.7%
Israel	10	−8.7%
Australia	2	−17.4%
Italy	2	−7.8%
Brazil	1	−5.0%
Spain	1	−7.5%
India	1	−12.9%
Japan	1	−8.3%
Sweden	1	−16.7%

By year

Documented cases by the year the source dates the change. This counts what was reported, not every pack that shrank, so a busy year can simply mean more coverage.

12006

02007

02008

02009

12010

12011

02012

02013

12014

12015

32016

02017

52018

22019

32020

62021

182022

92023

232024

412025

372026

Hatched bar: 2026 so far (partial year).

Year	Cases	Median cut	Biggest cut that year
2026 (so far)	37	−9.6%	Buster bathroom plug unblocker (UK) 600 → 300 ml (−50.0%)
2025	41	−10.0%	Ariel Sensitive Skin liquid detergent 1.7 L → 1.125 L (Hungary) 1.7 → 1.125 l (−33.8%)
2024	23	−10.0%	Jif cream cleanser 700 → 500 ml (−28.6%)
2023	9	−9.1%	Gut & Günstig Aktiv Vollwaschmittel 1.485 → 1.1 l (−25.9%)
2022	18	−6.4%	Calgon Power Pulver 71 → 50 loads (−29.6%)
2021	6	−9.8%	Denkmit Weichspüler Himmlische Frische 1.5 → 1 l (−33.3%)
2020	3	−14.0%	Tandil Weichspüler 1.5 → 1 l (−33.3%)
2019	2	−7.7%	Fairy All in One dishwasher tablets, 67-pack (UK) 67 → 60 tablets (−10.4%)
2018	5	−7.4%	Persil green laundry gel, 4.5 L bottle (Israel, 2018) 4.5 → 4 l (−11.1%)
2016	3	−10.0%	Dettol Power and Pure bathroom wipes (UK) 36 → 32 wipes (−11.1%)
2015	1	−10.0%	Ultra Dawn dish soap 709 → 638 ml (−10.0%)
2014	1	−8.0%	Tide 100 → 92 oz (−8.0%)
2011	1	−4.5%	Cascade ActionPacs largest container 110 → 105 loads (−4.5%)
2010	1	−20.0%	Ivory dish detergent 30 → 24 oz (−20.0%)
2006	1	−19.5%	Tide powder laundry detergent, 40-use box (2006) 87 → 70 oz (−19.5%)

How to compare laundry and dishwasher packs

Price per load. Pack price ÷ number of loads or washes. Shelf tags sometimes show price per litre or kilo instead, which hides a change in dose.
Check the load count on refills and big jugs. Warehouse-club jugs and family packs were cut too (Downy at Sam’s Club 170 → 150 fl oz, Persil family pack in Austria 100 → 90 loads).
Count the tabs. Dishwasher tab boxes lost a few at a time (Finish and Somat 82 → 77 in Germany, Finish Ultimate pods 76 → 62 in the US).
Fabric softener cuts can be steep. Lenor in the UK went from 78 to 59 washes and Fairy Outdoorable from 84 to 60.
Look it up: search a brand, or use the barcode lookup.

More: all laundry cases · dish soap, dishwasher tabs & cleaners · shampoo, soap & toothpaste · toilet paper shrinkflation · diaper shrinkflation · pet food shrinkflation · Germany list · Hungary · Israel tracker · US tracker · Austria Mogelpackung list.

ShrinkRadar Index for laundry: +14.5% per unit vs +2.0% official inflation (median of the same 33 priced cases since 2018)

Brand records

FAQ

Is laundry detergent getting smaller?

Yes. Detergent jugs, pods and softeners keep losing loads. ShrinkRadar has 152 documented cases of laundry detergents, fabric softeners, dishwasher tabs, dish soaps and cleaners sold in smaller packs or with fewer items, in Hungary, the US, Germany, the UK, Austria, the Netherlands, Israel, Australia, Italy, Brazil, Spain, India, Japan and Sweden, from 2006 to 2026 (37 of them in 2026). The median cut is 10.0%, which is an 11.1% higher price per unit if the pack price stayed the same. The most recent: Cheer liquid laundry detergent jug 92 fl oz → 81 fl oz (2026); Ariel gel capsules Winter (per capsule) (Hungary) 20.7 g → 18.3 g (2026); Ariel 4in1 PODS, 50 capsules (ASDA) 920 g → 840 g (2026); Tide Original liquid laundry detergent, 80 loads 105 fl oz → 100 fl oz (2026).

Which laundry product shrank the most?

Ariel Sensitive Skin liquid detergent 1.7 L → 1.125 L (Hungary): 1.7 l → 1.125 l (−33.8%, 2025, source: nkfh.gov.hu). Others with big cuts: Calgon Power Pulver 71 loads → 50 loads; Arm & Hammer Sensitive Skin liquid detergent (big jug) 189 fl oz → 140 fl oz; Gut & Günstig Aktiv Vollwaschmittel 1.485 l → 1.1 l.

Has Ariel shrunk its detergent?

Yes. 29 documented cuts, newest first: Ariel 4in1 PODS, 50 capsules (ASDA) 920 g → 840 g (2026); Ariel gel capsules Color / Color Fresh (per capsule) (Hungary) 18.2 g → 17.6 g (2026); Ariel gel capsules Mountain Spring (per capsule) (Hungary) 19.1 g → 18.3 g (2026); Ariel gel capsules Winter (per capsule) (Hungary) 20.7 g → 18.3 g (2026); Ariel laundry gel, 1.95 L bottle (Israel) 1.95 l → 1.755 l (2025–2026); Ariel laundry powder, 8 kg bag (Israel) 8 kg → 7 kg (2025–2026); Ariel Color washing powder 100 washes (Hungary) 6.325 kg → 5.5 kg (2025); Ariel Sensitive Skin liquid detergent 1.7 L → 1.125 L (Hungary) 1.7 l → 1.125 l (2025); and more in the brand tracker below.

Has Lenor shrunk its detergent?

Yes. 16 documented cuts, newest first: Lenor fabric conditioner, 78 → 59 washes (UK) 78 washes → 59 washes (2026); Lenor in-wash scent booster beads, Spring Awakening (UK) 155 g → 137 g (2026); Lenor Wasverzachter Zeebries 41 loads → 40 loads (2025); Lenor Weichspüler Aprilfrisch 68 loads → 59 loads (2025); Lenor fabric conditioner 16-wash pack (6 scents) (Hungary) 210 g → 195 g (2025); Lenor fabric conditioner 23-wash pack (Ariel, Fresh) (Hungary) 285 g → 270 g (2025); Lenor fabric conditioner 41-wash pack (Fresh, Cotton Fresh, Scent of Ariel) (Hungary) 510 g → 495 g (2025); Lenor fabric softener 200-wash jug (Fresh, Sensitive) (Hungary) 4.75 l → 4 l (2025); and more in the brand tracker below.

Has Finish shrunk its detergent?

Yes. 12 documented cuts, newest first: Finish Power Lemon dishwasher tablets 110-pack (Hungary) 110 tablets → 100 tablets (2026); Finish Power Lemon dishwasher tablets 94-pack (Hungary) 94 tablets → 85 tablets (2026); Finish Powerball Ultimate Plus Maxi Pack 42 pieces → 36 pieces (2026); Finish Quantum Fresh dishwasher capsules 46-pack (Hungary) 46 capsules → 44 capsules (2026); Finish Quantum Lemon dishwasher capsules 60-pack (Hungary) 60 capsules → 55 capsules (2026); Finish Quantum dishwasher capsules (Lemon, Fresh) 100-pack (Hungary) 100 capsules → 95 capsules (2026); Finish Quantum vaatwastabletten (2026) 32 tablets → 31 tablets (2026); Finish Ultimate Plus dishwasher capsules (Lemon, Fresh) 72-pack (Hungary) 72 capsules → 70 capsules (2026); and more in the brand tracker below.

Has Persil shrunk its detergent?

Yes. 8 documented cuts, newest first: Persil Universal Megaperls Tiefenrein (Austria) 1.43 kg → 1.15 kg (2024); Persil Universal Tiefenrein family pack (Austria) 100 loads → 90 loads (2024); Persil Universal Tiefenrein powder with Silan (Austria) 30 loads → 28 loads (2024); Persil Color Megaperls 1.332 kg → 1.12 kg (2023); Persil green laundry gel, 2.7 L bottle (Israel, 2018) 2.7 l → 2.5 l (2018); Persil green laundry gel, 4.5 L bottle (Israel, 2018) 4.5 l → 4 l (2018); Persil laundry gel, 3 L bottle (Israel, 2016) 3 l → 2.7 l (2016); Persil laundry gel, 5 L bottle (Israel, 2016) 5 l → 4.5 l (2016).

Did the price per unit go up?

Where the source recorded the price before and after (58 cases), 58 cost more per unit afterwards.

Has Tide shrunk?

Yes, several times. Tide powder laundry detergent, 40-use box (2006) 87 oz → 70 oz (2006); Tide 100 oz → 92 oz (2014); Tide Oxi 154 oz → 146 oz (2023); Tide 92 oz → 84 oz (2024); Tide 84 oz → 80 oz (2025); Tide Original liquid laundry detergent, 80 loads 105 fl oz → 100 fl oz (2026). Each is a separate report about a specific bottle.

Why do detergent packs list loads instead of size?

Brands sell detergent by the number of washes, so a cut can mean a smaller bottle with the same count, the same bottle with fewer loads, or a concentrated formula. Compare the price per load at the same dose, and check the dose printed on the back too.

How do I compare detergent prices fairly?

Use the price per load (pack price ÷ loads) for liquids, powders and pods, and the price per tab for dishwasher tablets. The unit price calculator compares packs by load, weight or volume.

Where does this data come from?

From nkfh.gov.hu, mouseprint.org, theaustralian.com.au, ynet.co.il, allsupers.co.uk, prijsprofeet.nl, wcpo.com, israelhayom.co.il. Each case page quotes or links its source, and we list a cut only when the source gives both the old and the new size or count. We do not estimate.