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Known cases / Dish & Cleaning / Fairy

Did Fairy dishwashing liquid (Australia) shrink?

800 → 750 ml −6.2%
Size Facts
Did it shrink?Yes
Before800 ml
After
750 ml
Cut−6.2%
Hidden unit-price rise at same price+6.7%
When2026
CountryAustralia
PriceA$8.00 → A$11.00
Real price change per ml+46.7%
Evidencenews investigation (newspaper shelf-price analysis Oct 2021 vs Oct 2026)
Confidencehigh

Source: The Australian — How to outsmart the supermarket shrinkflation hitting your groceries (Oct 2026) (theaustralian.com.au). Source fetched 2026-10-17. Archived copy. Sizes and prices are The Australian's Oct 2021 and Oct 2026 shelf readings; text read from the copy hosted by MyBudget (original is paywalled). Check the math in the calculator.

What the source says

“30 560g for $7.50 Kellogg's Coco Pops 650g for $7.50 535g for $9 Kellogg's Special K 535g for $7.65 500g for $9 Arnott's Tina wafers 250g for $2.99 200g for $4 Fairy dishwashing liquid 800ml for $8 750ml for $11 Gippsland Dairy Twist yogurt 720g for $7.50 700g for $8.20 Malteser's box of chocolates 400g for $12 360g for $15.50 Ca”

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