Is frozen food getting smaller? Frozen food shrinkflation, from fish fingers to vegetables

By ShrinkRadar · Updated 2026-11-05 · Every figure comes from a sourced case

Yes. Frozen fish, frozen meals and vegetable bags keep shrinking. We have 35 documented cases of frozen fish, seafood, frozen meals, vegetables and pastries that got smaller, in Germany, the US, the UK, Israel, South Korea, the Netherlands, Austria and France, from 2015 to 2026, 8 of them in 2026. The median pack lost 13.2% of its contents, a 15.3% hidden price rise per unit at the same pack price. The latest: Birds Eye breaded haddock fish fingers (UK), 10 fish fingers → 8 fish fingers (2026, allsupers.co.uk). The biggest: Jumbo diepvriescroissants, 370 g → 240 g (−35.1%). Where the source also recorded the price (20 cases), 20 of 20 cost more per unit afterwards. Ice cream has its own ice cream hub, and the 11 pizza cases are on the ready meal hub; this page covers the rest of the freezer aisle.

Frozen Food Facts

Is frozen food getting smaller?Yes

Documented cuts35

Frozen fish, fish fingers and seafood8

Frozen meals, nuggets and snacks13

Frozen vegetables and herbs6

Frozen pastries, freeze pops and other8

Brands24

Countries8

Years2015–2026

Median cut−13.2%

Hidden rise per unit at the same price (median)+15.3%

Biggest cut−35.1%

Pricier per unit (of 20 priced)20

Check any pack with the unit price calculator.

Latest documented cuts

Frozen Foods · 2026
Quorn vegetarian roast (UK)
454 → 400 g−11.9%
United Kingdom · Source: allsupers.co.uk
Frozen Foods · 2026
Crown Farms charcoal chicken seekh kebabs (Iceland)
600 → 500 g−16.7%
United Kingdom · Source: allsupers.co.uk
Frozen Foods · 2026
Dr. Oetker Ristorante Vegan Margherita Pomodori pizza (UK)
340 → 295 g−13.2%
United Kingdom · Source: allsupers.co.uk
Frozen Foods · 2026
Morrisons frozen button sprouts (UK)
1000 → 800 g−20.0%
United Kingdom · Source: allsupers.co.uk
Frozen Foods · 2026
Morrisons frozen sliced green beans (UK)
750 → 550 g−26.7%
United Kingdom · Source: allsupers.co.uk
Frozen Foods · 2026
Birds Eye breaded haddock fish fingers (UK)
10 → 8 fish fingers−20.0%
United Kingdom · Source: allsupers.co.uk

Biggest cuts

Frozen Foods · 2024
Jumbo diepvriescroissants
370 → 240 g−35.1%
Netherlands · Source: consumentenbond.nl
Frozen Foods · 2026
Morrisons frozen sliced green beans (UK)
750 → 550 g−26.7%
United Kingdom · Source: allsupers.co.uk
Frozen Foods · 2026
Birds Eye breaded haddock fish fingers (UK)
10 → 8 fish fingers−20.0%
United Kingdom · Source: allsupers.co.uk

Brand tracker: every documented cut

Brands with two or more cases, newest first. Each line is a separate report, often a different size or variety, so the numbers do not always chain.

Brand	Cases	Documented cuts	Biggest
Iglo	5	Iglo Blubb Sticks: 340 → 284 g (2026) Iglo Atlantik Lachs (Austria): 250 → 220 g (2023) Iglo Green Cuisine vegetarische Lasagne: 450 → 400 g (2023) Iglo Wok-Gemüse: 800 → 700 g (2023) Iglo Rahm-Spinat: 750 → 700 g (2020)	−16.5%
Tivall	4	Tivall 99-calorie broccoli schnitzel (Israel): 630 → 560 g (2018) Tivall broccoli schnitzel (Israel): 750 → 664 g (2018) Tivall thin chili veggie schnitzel (Israel): 700 → 564 g (2018) Tivall vegetarian schnitzel (Israel): 750 → 650 g (2018)	−19.4%
Costa	2	Costa Frutti di Mare Premium: 300 → 250 g (2023) Costa Pacific Prawns: 250 → 215 g (2023)	−16.7%
Danerolles	2	Danerolles Chocolate Croissants: 275 → 265 g (2026) Danerolles Pains au Chocolat: 290 → 275 g (2025)	−5.2%
Morrisons	2	Morrisons frozen button sprouts (UK): 1000 → 800 g (2026) Morrisons frozen sliced green beans (UK): 750 → 550 g (2026)	−26.7%
Tyson	2	Tyson chicken nuggets bag: 32 → 29 oz (2024) Tyson chicken patties: 10 → 8 patties (2024)	−20.0%

Frozen fish, fish fingers and seafood

Newest first. “Hidden rise” is the extra you pay per gram, ounce or piece if the pack price stays the same.

Product	Size	Cut	Hidden rise	Price · real change per unit
Birds Eye breaded haddock fish fingers (UK) Birds Eye · United Kingdom · 2026	10 fish fingers → 8 fish fingers	−20.0%	+25.0%	£4.48 → £4.25 +18.6%
SeaPak Popcorn Shrimp SeaPak · United States · 2025	16 oz → 14 oz	−12.5%	+14.3%	—
Findus colin d'Alaska à la bordelaise (France) Findus · France · 2023	400 g → 380 g	−5.0%	+5.3%	—
Costa Frutti di Mare Premium Costa · Germany · 2023	300 g → 250 g	−16.7%	+20.0%	5,99 € → 5,99 € +20.0%
Costa Pacific Prawns Costa · Germany · 2023	250 g → 215 g	−14.0%	+16.3%	9,99 € → 9,99 € +16.3%
Iglo Atlantik Lachs (Austria) Iglo · Austria · 2023	250 g → 220 g	−12.0%	+13.6%	—
Escal Kaltwasser Wildkabeljau Escal · Germany · 2022	250 g → 200 g	−20.0%	+25.0%	5,99 € → 5,99 € +25.0%
Deutsche See Kabeljaufilet Deutsche See · Germany · 2022	250 g → 220 g	−12.0%	+13.6%	5,49 € → 5,49 € +13.6%

Frozen meals, nuggets and snacks

Nuggets, patties, schnitzels, ready meals and frozen pizza.

Product	Size	Cut	Hidden rise	Price · real change per unit
Quorn vegetarian roast (UK) Quorn · United Kingdom · 2026	454 g → 400 g	−11.9%	+13.5%	£4.20 → £3.95 +6.7%
Crown Farms charcoal chicken seekh kebabs (Iceland) Crown Farms · United Kingdom · 2026	600 g → 500 g	−16.7%	+20.0%	£4.50 → £4.50 +20.0%
Dr. Oetker Ristorante Vegan Margherita Pomodori pizza (UK) Dr. Oetker · United Kingdom · 2026	340 g → 295 g	−13.2%	+15.3%	£3.45 → £3.50 +16.9%
Tyson chicken patties Tyson · United States · 2024	10 patties → 8 patties	−20.0%	+25.0%	—
Tyson chicken nuggets bag Tyson · United States · 2024	32 oz → 29 oz	−9.4%	+10.3%	—
Pulmuone Mozzarella hot dogs (South Korea) Pulmuone · South Korea · 2023	5 hot dogs → 4 hot dogs	−20.0%	+25.0%	—
Iglo Green Cuisine vegetarische Lasagne Iglo · Germany · 2023	450 g → 400 g	−11.1%	+12.5%	3,39 € → 3,99 € +32.4%
Nathan's pretzel dogs Nathan's · United States · 2020	5 pieces → 4 pieces	−20.0%	+25.0%	—

Show all 13 cases (5 more)

Product	Size	Cut	Hidden rise	Price · real change per unit
Tivall thin chili veggie schnitzel (Israel) Tivall · Israel · 2018	700 g → 564 g	−19.4%	+24.1%	—
Tivall vegetarian schnitzel (Israel) Tivall · Israel · 2018	750 g → 650 g	−13.3%	+15.4%	₪29.90 (750 g) → ₪29.90 (650 g) +15.4%
Tivall broccoli schnitzel (Israel) Tivall · Israel · 2018	750 g → 664 g	−11.5%	+13.0%	—
Tivall 99-calorie broccoli schnitzel (Israel) Tivall · Israel · 2018	630 g → 560 g	−11.1%	+12.5%	—
Boston Market Salisbury steak (frozen) Boston Market · United States · 2015	16 oz → 14.5 oz	−9.4%	+10.3%	—

Frozen vegetables and herbs

Product	Size	Cut	Hidden rise	Price · real change per unit
Morrisons frozen button sprouts (UK) Morrisons · United Kingdom · 2026	1000 g → 800 g	−20.0%	+25.0%	£1.25 → £1.15 +15.0%
Morrisons frozen sliced green beans (UK) Morrisons · United Kingdom · 2026	750 g → 550 g	−26.7%	+36.4%	£1.00 → £1.00 +36.4%
Frosta Schnittlauch Frosta · Germany · 2023	90 g → 75 g	−16.7%	+20.0%	0,99 € → 0,99 € +20.0%
Iglo Wok-Gemüse Iglo · Germany · 2023	800 g → 700 g	−12.5%	+14.3%	3,79 € → 3,79 € +14.3%
Green Giant frozen vegetables Green Giant · United States · 2022	10 oz → 8 oz	−20.0%	+25.0%	—
Iglo Rahm-Spinat Iglo · Germany · 2020	750 g → 700 g	−6.7%	+7.1%	1,83 € → 1,83 € +7.1%

Frozen pastries, freeze pops and other

Product	Size	Cut	Hidden rise	Price · real change per unit
Iglo Blubb Sticks Iglo · Germany · 2026	340 g → 284 g	−16.5%	+19.7%	3,49 € → 2,99 € +2.6%
Danerolles Chocolate Croissants Danerolles · Netherlands · 2026	275 g → 265 g	−3.6%	+3.8%	€3,89 → €3,89 +3.8%
Danerolles Pains au Chocolat Danerolles · Netherlands · 2025	290 g → 275 g	−5.2%	+5.5%	€3,89 → €3,89 +5.5%
Thebanchan Haenyeo's Kitchen Jeju top-shell seaweed soup, frozen (South Korea) Thebanchan · South Korea · 2024	600 g → 550 g	−8.3%	+9.1%	—
Jumbo diepvriescroissants Jumbo · Netherlands · 2024	370 g → 240 g	−35.1%	+54.2%	€1,60 → €1,60 +54.2%
FunPops freeze pops, 36 count FunPops · United States · 2024	90 oz → 72 oz	−20.0%	+25.0%	$2.68 → $2.98 +39.0%
CJ Bibigo Plantable wang gyoza dumplings (South Korea) CJ · South Korea · 2023	420 g → 385 g	−8.3%	+9.1%	—
Haitai Gohyang Mandu dumplings (South Korea) Haitai · South Korea · 2023	415 g → 378 g	−8.9%	+9.8%	—

By country

Country	Cases	Median cut
Germany	9	−14.0%
United States	7	−20.0%
United Kingdom	6	−18.3%
Israel	4	−12.4%
South Korea	4	−8.6%
Netherlands	3	−5.2%
Austria	1	−12.0%
France	1	−5.0%

By year

Documented cases by the year the source dates the change. This counts what was reported, not every pack that shrank, so a busy year can simply mean more coverage.

12015

02016

02017

42018

02019

22020

02021

32022

102023

52024

22025

82026

Hatched bar: 2026 so far (partial year).

Year	Cases	Median cut	Biggest cut that year
2026 (so far)	8	−16.6%	Morrisons frozen sliced green beans (UK) 750 → 550 g (−26.7%)
2025	2	−8.8%	SeaPak Popcorn Shrimp 16 → 14 oz (−12.5%)
2024	5	−20.0%	Jumbo diepvriescroissants 370 → 240 g (−35.1%)
2023	10	−12.2%	Pulmuone Mozzarella hot dogs (South Korea) 5 → 4 hot dogs (−20.0%)
2022	3	−20.0%	Green Giant frozen vegetables 10 → 8 oz (−20.0%)
2020	2	−13.3%	Nathan's pretzel dogs 5 → 4 pieces (−20.0%)
2018	4	−12.4%	Tivall thin chili veggie schnitzel (Israel) 700 → 564 g (−19.4%)
2015	1	−9.4%	Boston Market Salisbury steak (frozen) 16 → 14.5 oz (−9.4%)

How to compare frozen food

Price per kg or per pound. Freezer packs come in many sizes, and the box or bag often stays the same size when the contents shrink.
Count the pieces. Tyson chicken patties 10 patties → 8 patties (United States, 2024); Nathan's pretzel dogs 5 pieces → 4 pieces (United States, 2020); Birds Eye breaded haddock fish fingers (UK) 10 fish fingers → 8 fish fingers (United Kingdom, 2026).
Frozen fish fillets: Escal Kaltwasser Wildkabeljau 250 g → 200 g (Germany, 2022); Costa Pacific Prawns 250 g → 215 g (Germany, 2023); Deutsche See Kabeljaufilet 250 g → 220 g (Germany, 2022).
Vegetarian schnitzels: Tivall thin chili veggie schnitzel (Israel) 700 g → 564 g (Israel, 2018); Tivall vegetarian schnitzel (Israel) 750 g → 650 g (Israel, 2018); Tivall broccoli schnitzel (Israel) 750 g → 664 g (Israel, 2018).
Look it up: search a brand, or use the barcode lookup.

More: all frozen foods cases · ice cream shrinkflation · ready meals & pizza · meat & fish shrinkflation · butter, cheese & yogurt · Germany list · UK tracker · US tracker · Israel tracker · Thanksgiving & holiday meal.

ShrinkRadar Index for frozen foods: +16.9% per unit vs +3.8% official inflation (median of the same 19 priced cases since 2018)

Brand records

FAQ

Is frozen food getting smaller?

Yes. Frozen fish, frozen meals and vegetable bags keep shrinking. ShrinkRadar has 35 documented cases of frozen fish, seafood, frozen meals, vegetables and pastries sold in smaller packs or with fewer items, in Germany, the US, the UK, Israel, South Korea, the Netherlands, Austria and France, from 2015 to 2026 (8 of them in 2026). The median cut is 13.2%, which is a 15.3% higher price per unit if the pack price stayed the same. The most recent: Birds Eye breaded haddock fish fingers (UK) 10 fish fingers → 8 fish fingers (2026).

Which frozen food shrank the most?

Jumbo diepvriescroissants: 370 g → 240 g (−35.1%, 2024, source: consumentenbond.nl). Others with big cuts: Morrisons frozen sliced green beans (UK) 750 g → 550 g; Morrisons frozen button sprouts (UK) 1000 g → 800 g; Birds Eye breaded haddock fish fingers (UK) 10 fish fingers → 8 fish fingers.

Has Iglo shrunk its frozen packs?

Yes. 5 documented cuts, newest first: Iglo Blubb Sticks 340 g → 284 g (2026); Iglo Atlantik Lachs (Austria) 250 g → 220 g (2023); Iglo Green Cuisine vegetarische Lasagne 450 g → 400 g (2023); Iglo Wok-Gemüse 800 g → 700 g (2023); Iglo Rahm-Spinat 750 g → 700 g (2020).

Has Tivall shrunk its frozen packs?

Yes. 4 documented cuts, newest first: Tivall 99-calorie broccoli schnitzel (Israel) 630 g → 560 g (2018); Tivall broccoli schnitzel (Israel) 750 g → 664 g (2018); Tivall thin chili veggie schnitzel (Israel) 700 g → 564 g (2018); Tivall vegetarian schnitzel (Israel) 750 g → 650 g (2018).

Did the price per unit go up?

Where the source recorded the price before and after (20 cases), 20 cost more per unit afterwards.

Are fish fingers and frozen fish getting smaller?

Yes. 8 frozen fish and seafood cases, the biggest: Birds Eye breaded haddock fish fingers (UK) 10 fish fingers → 8 fish fingers (United Kingdom, 2026); Escal Kaltwasser Wildkabeljau 250 g → 200 g (Germany, 2022); Costa Frutti di Mare Premium 300 g → 250 g (Germany, 2023); Costa Pacific Prawns 250 g → 215 g (Germany, 2023).

Are frozen vegetables getting smaller?

Yes. 6 cases: Morrisons frozen sliced green beans (UK) 750 g → 550 g (United Kingdom, 2026); Green Giant frozen vegetables 10 oz → 8 oz (United States, 2022); Morrisons frozen button sprouts (UK) 1000 g → 800 g (United Kingdom, 2026); Frosta Schnittlauch 90 g → 75 g (Germany, 2023); Iglo Wok-Gemüse 800 g → 700 g (Germany, 2023); Iglo Rahm-Spinat 750 g → 700 g (Germany, 2020).

Are frozen pizzas getting smaller?

This page has 1 frozen pizza case: Dr. Oetker Ristorante Vegan Margherita Pomodori pizza (UK) 340 g → 295 g (United Kingdom, 2026). Most pizza cases sit with ready meals: see ready meal shrinkflation (11 pizza cases).

How do I compare frozen food prices fairly?

Use the price per kg or per pound, and for breaded and portioned food (fish fingers, patties, nuggets) also the number of pieces. The unit price calculator compares packs by weight or count.

Where does this data come from?

From allsupers.co.uk, vzhh.de, consumentenbond.nl, mouseprint.org, biz.newdaily.co.kr, lendingtree.com, kormedi.com, foodwatch.org. Each case page quotes or links its source, and we list a cut only when the source gives both the old and the new size or count. We do not estimate.