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Did Tivall broccoli schnitzel (Israel) shrink?

Size FactsDid it shrink? Yes
Before750 g
After664 g
−11.5%smaller
Price per 100 g · if the price stayed the same+13.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 24th-largest of 35 documented frozen foods cuts; a bigger cut than 44% of all 1,366 cases in the library. See the biggest cuts →

When
2018 · reported Sep 2018
Country
Israel
Brand
Tivall
Category
Frozen Foods
Source
ynet.co.il

Source and evidence

ynet — Tivall, Pantene and Ariel: a flood of downsizing (20 Sep 2018) ynet.co.il

Source fetched 2026-10-26. All 54 ynet cases.

Tivall cut most of its packs in early 2018 (a few were enlarged); ynet found the downsized packs cost more per 100 g outside promotions. 86 g (11.5%) less.

Evidence
Typepress shelf-price comparison
Confidencehigh

Check the math in the calculator.

What the source says

“הסופי נקבע על ידי הקמעונאים". טבעול: האריזות הוקטנו והתייקרו, אך יש אריזות שהוגדלו בתחילת 2018 יצאה טבעול במהלך הקטנה גורף של רוב אריזות המוצרים שלה. כך למשל, שניצל ברוקולי טבעול נמכר כעת באריזת 664 גרם, אך משקל האריזה הקודם עמד על 750 גרם, כלומר האריזה החדשה מכילה 86 גרם פחות מהאריזה הקודמת, הפחתה של 11.5%.”

More from Israel: the Israel shrinkflation tracker has all 65 documented cases, sortable and filterable.

Topic guide: frozen food shrinkflation, every documented case in one place, brand by brand.

More from Tivall

All 4 Tivall cases →

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Cite this case

ShrinkRadar, “Did Tivall broccoli schnitzel (Israel) shrink? 750 g → 664 g”, https://shrinkradar.com/cases/tivall-broccoli-schnitzel-israel-2018.html, accessed 2026-11-05. Original source: ynet — Tivall, Pantene and Ariel: a flood of downsizing (20 Sep 2018) (https://www.ynet.co.il/articles/0,7340,L-5352795,00.html).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.