US Shrinkflation Tracker
Track shrinkflation in United States
Get an email when shrinkflation in United States changes: new documented cases. Plus, $5/month or $48/year.
By ShrinkRadar · Updated 2026-11-05 · Every case links its source
Is shrinkflation still happening in the US? Yes. We have 296 documented cases of US products that got smaller (2006–2026), 35 dated 2026. The latest: Stop & Shop instant oatmeal packets, 10 packets → 8 packets (2026). The median pack lost 10.8%, a 12.1% hidden price rise per unit at the same price; the biggest cut was Bronson Vitamin E 200 IU softgels (−60.0%). Where the source recorded the price before and after (38 cases), 38 cost more per unit.
Size Facts: United States
Documented cases296
Dated 202635
Brands169
Years2006–2026
Median cut−10.8%
Hidden rise per unit at the same price (median)+12.1%
Pricier per unit (of 38 priced)38
Confidence268 high · 28 medium
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LatestNewly addedFull listPer-unit risesBrandsCategoriesBy yearStoresSourcesFAQ
Latest US shrinkflation cases
Newest first, by the date the source gives.
| Product | Size | Cut |
|---|---|---|
| Stop & Shop instant oatmeal packets Stop & Shop · 2026 · mouseprint.org | 10 packets → 8 packets | −20.0% |
| Dixie Ultra paper plates Dixie · 2026 · mouseprint.org | 35 plates → 30 plates | −14.3% |
| Hershey's Kisses Special Dark share pack Hershey's · 2026 · mouseprint.org | 10 oz → 8.7 oz | −13.0% |
| Ziploc Freezer gallon bags, club box Ziploc · 2026 · mouseprint.org | 152 bags → 136 bags | −10.5% |
| The Laughing Cow Creamy Light cheese wedges The Laughing Cow · 2026 · mouseprint.org | 6 oz → 5.4 oz | −10.0% |
| Eight O'Clock The Original whole bean coffee, large bag Eight O'Clock · 2026 · mouseprint.org | 40 oz → 38 oz | −5.0% |
| Cheer liquid laundry detergent jug Cheer · 2026 · mouseprint.org | 92 fl oz → 81 fl oz | −12.0% |
| Fudgsicle fudge pops box Fudgsicle · 2026 · mouseprint.org | 20 pops → 18 pops | −10.0% |
| Old Spice Pure Sport deodorant stick Old Spice · 2026 · mouseprint.org | 3.3 oz → 3 oz | −9.1% |
| Welch's Grape Jam jar Welch's · 2026 · mouseprint.org | 32 oz → 30 oz | −6.2% |
| Great Value Honey BBQ corn chips Great Value · 2026 · thecooldown.com | 10 oz → 9.25 oz | −7.5% |
| Kirkland fabric softener Kirkland · 2026 · mouseprint.org | 187 fl oz → 150 fl oz | −19.8% |
Newly added to the US list
3 cases joined the list on 2026-10-29 and 2026-10-28 (the date it was added here, not the date of the change). All additions: latest additions.
| Product | Size | Cut |
|---|---|---|
| Betty Crocker cake mix, 2023 cut to 13.25 oz Betty Crocker · 2023 · mouseprint.org | 15.25 oz → 13.25 oz | −13.1% |
| Tide powder laundry detergent, 40-use box (2006) Tide · 2006 · mouseprint.org | 87 oz → 70 oz | −19.5% |
| Olay bath bar soap Olay · 2014 · mouseprint.org | 4.25 oz → 4 oz | −5.9% |
Topic guides with US cases: Toilet paper shrinkflation (43) · Vitamin shrinkflation (25) · Protein powder shrinkflation (3) · Diaper shrinkflation (8) · Coffee shrinkflation (13) · Chocolate shrinkflation (15) · Chips and crisps shrinkflation (23) · Cereal shrinkflation (21) · Laundry detergent shrinkflation (28) · Shampoo, soap & toothpaste shrinkflation (30) · Cookie shrinkflation (12) · Ice cream shrinkflation (6) · Pet food shrinkflation (3) · Dairy shrinkflation (5) · Ready meal shrinkflation (7) · Meat & fish shrinkflation (9) · Drinks shrinkflation (13) · Frozen food shrinkflation (7) · Jam & spreads shrinkflation (9) · Personal care shrinkflation (15) · Cleaning products shrinkflation (19) · Fast food shrinkflation (4) · Toothpaste shrinkflation (10) · Paper towel shrinkflation (18) · Halloween candy shrinkflation (12) · Thanksgiving shrinkflation (14).
Full US shrinkflation list (296)
Filter by year, category, confidence or name, and sort by any column. “Hidden rise” is the extra you pay per unit if the shelf price stays the same; “Real per unit” combines the size cut with the shelf prices the source recorded (— where it recorded none). The filters are saved in the address bar, so you can share a filtered list.
296 of 296 cases shown
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| Stop & Shop instant oatmeal packets Stop & Shop · Breakfast Cereals · Stop & Shop10 → 8 packets | −20.0% | — |
| Dixie Ultra paper plates Dixie · Household35 → 30 plates | −14.3% | — |
| Hershey's Kisses Special Dark share pack Hershey's · Chocolate & Candy10 → 8.7 oz | −13.0% | — |
| Ziploc Freezer gallon bags, club box Ziploc · Bags, Foil & Wrap152 → 136 bags | −10.5% | — |
| The Laughing Cow Creamy Light cheese wedges The Laughing Cow · Dairy6 → 5.4 oz | −10.0% | — |
| Eight O'Clock The Original whole bean coffee, large bag Eight O'Clock · Coffee & Tea40 → 38 oz | −5.0% | — |
| Cheer liquid laundry detergent jug Cheer · Laundry92 → 81 fl oz | −12.0% | — |
| Fudgsicle fudge pops box Fudgsicle · Ice Cream20 → 18 pops | −10.0% | — |
| Old Spice Pure Sport deodorant stick Old Spice · Deodorant3.3 → 3 oz | −9.1% | — |
| Welch's Grape Jam jar Welch's · Baking & Spreads32 → 30 oz | −6.2% | — |
| Great Value Honey BBQ corn chips Great Value · Chips & Snacks · Walmart · medium confidence10 → 9.25 oz | −7.5% | — |
| Kirkland fabric softener Kirkland · Laundry · Costco187 → 150 fl oz | −19.8% | — |
| Thomas' Bagels Thomas' · Bread & Bakery22 → 20 oz | −9.1% | — |
| Crest 3D White toothpaste tube (2026) Crest · Oral Care · medium confidence4.1 → 3.3 oz | −19.5% | — |
| Tide Original liquid laundry detergent, 80 loads Tide · Laundry · medium confidence105 → 100 fl oz | −4.8% | — |
| Flamingo Estate Shampoo Flamingo · Soap, Shampoo & Body Wash17 → 12 oz | −29.4% | — |
| Hungry Jack Syrup Hungry Jack · Baking & Spreads27.6 → 24 oz | −13.0% | — |
| Kudos diapers, size 2 box (Target) Kudos · Diapers & Wipes · Target72 → 66 diapers | −8.3% | — |
| Kudos diapers, size 1 box (Target) Kudos · Diapers & Wipes · Target76 → 70 diapers | −7.9% | — |
| Kudos diapers, size 3 box (Target) Kudos · Diapers & Wipes · Target62 → 58 diapers | −6.5% | — |
| Kudos diapers, size 5 monthly subscription box Kudos · Diapers & Wipes138 → 132 diapers | −4.3% | — |
| Kudos diapers, size 4 box (Target) Kudos · Diapers & Wipes · Target54 → 52 diapers | −3.7% | — |
| Kudos diapers, size 4 monthly subscription box Kudos · Diapers & Wipes162 → 156 diapers | −3.7% | — |
| Kudos diapers, size 3 monthly subscription box Kudos · Diapers & Wipes180 → 174 diapers | −3.3% | — |
| Hershey's Dark Chocolate party-size bag Hershey's · Chocolate & Candy29 → 23.9 oz | −17.6% | — |
| Great Value ground coffee can Great Value · Coffee & Tea11.3 → 9.6 oz | −15.0% | — |
| Swiffer Duster refills Swiffer · Dish & Cleaning28 → 24 count | −14.3% | — |
| Quilted Northern Mega Roll Quilted Northern · Toilet Paper295 → 255 sheets/roll | −13.6% | — |
| Iams XL dry dog food bag Iams · Pet Food44 → 38.5 lb | −12.5% | — |
| Thomas' Bagels 6-pack Thomas' · Bread & Bakery20 → 18 oz | −10.0% | — |
| Kellogg's Corn Pops Kellogg's · Breakfast Cereals18.1 → 16.4 oz | −9.4% | — |
| Febreze air spray can Febreze · Dish & Cleaning8.8 → 8.1 oz | −8.0% | — |
| Oscar Mayer Beef Franks Oscar Mayer · Meat & Fish16 → 15 oz | −6.2% | — |
| Dawn Platinum dish soap Dawn · Dish & Cleaning32 → 30 fl oz | −6.2% | — |
| Smucker's Strawberry Jam large jar Smucker's · Baking & Spreads32 → 30 oz | −6.2% | — |
| Atkins Protein Bars Atkins · Chips & Snacks5 → 4 bars | −20.0% | — |
| Finish Ultimate Dishwashing Pods Finish · Dish & Cleaning76 → 62 pods | −18.4% | — |
| Tide Tide · Laundry84 → 80 oz | −4.8% | — |
| Little Debbie Chocolate Cupcakes Little Debbie · Chocolate & Candy8 → 6 cupcakes | −25.0% | — |
| SeaPak Popcorn Shrimp SeaPak · Frozen Foods16 → 14 oz | −12.5% | — |
| Cascade Platinum Plus dishwashing pods Cascade · Dish & Cleaning52 → 47 pods | −9.6% | — |
| Viva Paper Towels Triple Roll Viva · Paper Towels133 → 121 sheets | −9.0% | — |
| Bounty Mega Rolls Bounty · Paper Towels180 → 164 sheets | −8.9% | — |
| Ziploc Sandwich Bags Ziploc · Bags, Foil & Wrap280 → 270 bags | −3.6% | — |
| All Free & Clear liquid detergent (2025) All · Laundry88 → 73 fl oz | −17.0% | — |
| Ghirardelli dark chocolate mint squares bag Ghirardelli · Chocolate & Candy12 → 10 squares | −16.7% | — |
| Kroger tall kitchen trash bags Kroger · Bags, Foil & Wrap45 → 40 bags | −11.1% | — |
| Dole Juices Dole · Juice & Drinks64 → 59 oz | −7.8% | — |
| Turkey Hill ice cream Turkey Hill · Ice Cream48 → 46 oz | −4.2% | — |
| Simply Orange Orange Juice Simply Orange · Juice & Drinks64 → 59 oz | −7.8% | — |
| Ruffles potato chips bag Ruffles · Chips & Snacks9 → 8.5 oz | −5.6% | — |
| Natrol 5-HTP 50 mg capsules Natrol · Health & Supplements · medium confidence45 → 30 capsules | −33.3% | — |
| Thorne Omega Superb liquid fish oil, lemon berry Thorne · Health & Supplements · medium confidence250 → 200 ml | −20.0% | — |
| Post Premier Protein cereal Post · Breakfast Cereals11 → 9 oz | −18.2% | — |
| Hungry Jack syrup large bottle Hungry Jack · Baking & Spreads27.6 → 24 fl oz | −13.0% | — |
| Simply Orange juice carafe Simply Orange · Juice & Drinks52 → 46 fl oz | −11.5% | — |
| MuscleTech Nitro-Tech 100% Whey Gold, 2.2 → 2 lb tub MuscleTech · Health & Supplements · medium confidence999 → 907 g | −9.2% | — |
| Hershey's snack size chocolate bag Hershey's · Chocolate & Candy19.8 → 18 oz | −9.1% | — |
| Bounty Triple Roll paper towels Bounty · Paper Towels135 → 123 sheets/roll | −8.9% | — |
| Viva paper towels double roll Viva · Paper Towels94 → 86 sheets/roll | −8.5% | — |
| MuscleTech Nitro-Tech 100% Whey Gold, 6 → 5.53 lb tub MuscleTech · Health & Supplements · medium confidence6 → 5.53 lb | −7.8% | — |
| Pure Leaf tea half-gallon Pure Leaf · Coffee & Tea64 → 59 fl oz | −7.8% | — |
| Charmin Ultra Soft Mega Roll (2025) Charmin · Toilet Paper224 → 208 sheets/roll | −7.1% | — |
| Jif Peanut Butter To Go Cups Jif · Baking & Spreads1.5 → 1.1 oz | −26.7% | — |
| Tyson chicken patties Tyson · Frozen Foods10 → 8 patties | −20.0% | — |
| Dove Beauty Bar (US) Dove · Soap, Shampoo & Body Wash3.17 → 2.6 oz | −18.0% | — |
| Betty Crocker Au Gratin potatoes Betty Crocker · Pasta, Rice & Meals4.7 → 4 oz | −14.9% | — |
| Chex Mix Chex · Chips & Snacks15 → 13.5 oz | −10.0% | — |
| Tyson chicken nuggets bag Tyson · Frozen Foods32 → 29 oz | −9.4% | — |
| Charmin Ultra Strong Mega XL roll (was Super Mega) Charmin · Toilet Paper363 → 330 sheets/roll | −9.1% | — |
| Secret Deodorant Secret · Deodorant2.6 → 2.37 oz | −8.8% | — |
| Q-tips cotton swabs, warehouse-club multipack Q-tips · Personal Care1875 → 1750 swabs | −6.7% | — |
| Lever 2000 bar soap Lever 2000 · Soap, Shampoo & Body Wash4 → 3.75 oz | −6.2% | — |
| Mission Carb Balance whole wheat tortillas Mission · Bread & Bakery8 → 6 tortillas | −25.0% | — |
| Brawny Tear-A-Square paper towels Brawny · Paper Towels120 → 100 sheets/roll | −16.7% | — |
| Gillette Custom Plus 3 disposable razors (Costco pack) Gillette · Shaving & Razors · Costco36 → 30 razors | −16.7% | +20.0% |
| Green Mount K-Cups Green Mountain · Coffee & Tea12 → 10 cup | −16.7% | — |
| Tom's of Maine toothpaste Tom's of Maine · Oral Care4.7 → 4 oz | −14.9% | — |
| Lesser Evil popcorn Lesser Evil · Chips & Snacks5 → 4.6 oz | −8.0% | — |
| Kellogg's Special K Red Berries Cereal Kellogg's · Breakfast Cereals16.9 → 15.6 oz | −7.7% | — |
| Kashi Go Cereal Kashi · Breakfast Cereals13 → 9.7 oz | −25.4% | — |
| Signature (Albertsons) instant oatmeal packets Signature · Breakfast Cereals · Albertsons (Star Market, Shaw's)10 → 8 packets | −20.0% | — |
| Great Value whole almonds Great Value · Chips & Snacks · Walmart30 → 25 oz | −16.7% | +20.0% |
| Clif Bar 12-pack box Clif Bar · Chips & Snacks12 → 10 bars | −16.7% | — |
| Clif Bar 6-pack box Clif Bar · Chips & Snacks6 → 5 bars | −16.7% | — |
| Downy fabric softener (Sam's Club jug) Downy · Laundry · Sam's Club170 → 150 fl oz | −11.8% | — |
| Crest 3D White toothpaste Crest · Oral Care3.8 → 3.3 oz | −13.2% | — |
| Crest Enamel Repair toothpaste Crest · Oral Care4.1 → 3.7 oz | −9.8% | — |
| Tide Tide · Laundry92 → 84 oz | −8.7% | — |
| Ritz Bits Ritz · Cookies & Crackers8.8 → 7.5 oz | −14.8% | — |
| Kellogg's Froot Loops Froot Loops · Breakfast Cereals10.1 → 8.9 oz | −11.9% | — |
| Cottonelle Ultra Clean toilet paper Cottonelle · Toilet Paper321 → 284 sheets/roll | −11.5% | — |
| Oreo Oreo · Cookies & Crackers13.1 → 11.78 oz | −10.1% | — |
| Angel Soft toilet paper, 12 mega rolls Angel Soft · Toilet Paper429 → 320 sheets/roll | −25.4% | +13.5% |
| FunPops freeze pops, 36 count FunPops · Frozen Foods90 → 72 oz | −20.0% | +39.0% |
| Bounty Select-A-Size paper towels, 8 triple rolls Bounty · Paper Towels165 → 135 sheets/roll | −18.2% | +36.4% |
| Quilted Northern Ultra Plush toilet paper, 18 mega rolls Quilted Northern · Toilet Paper308 → 255 sheets/roll | −17.2% | +29.4% |
| Folgers classic roast ground coffee Folgers · Coffee & Tea48 → 40.3 oz | −16.0% | +77.8% |
| Charmin Ultra Strong toilet paper, 24 mega rolls Charmin · Toilet Paper286 → 242 sheets/roll | −15.4% | +31.4% |
| Great Value Ultra Strong toilet paper, 12 mega rolls Great Value · Toilet Paper286 → 242 sheets/roll | −15.4% | +37.5% |
| Party-size sour cream and onion Lay's Lay's · Chips & Snacks14.75 → 12.5 oz | −15.3% | +61.3% |
| Party-size Cheetos Cheetos · Chips & Snacks17.5 → 15 oz | −14.3% | +135.7% |
| Charmin Ultra Soft toilet paper, 12 mega rolls Charmin · Toilet Paper284 → 244 sheets/roll | −14.1% | +34.3% |
| Cottonelle Ultra Comfort toilet paper, 12 mega rolls Cottonelle · Toilet Paper284 → 244 sheets/roll | −14.1% | +21.1% |
| Sparkle Pick-A-Size paper towels, 8 double rolls Sparkle · Paper Towels126 → 110 sheets/roll | −12.7% | +83.8% |
| Party-size Reese's miniatures Reese's · Chocolate & Candy40 → 35.6 oz | −11.0% | +65.7% |
| Party-pack Rolo chewy caramels Rolo · Chocolate & Candy40 → 35.6 oz | −11.0% | +65.7% |
| Party-pack Hershey's miniatures assortment Hershey's · Chocolate & Candy40 → 35.9 oz | −10.3% | +64.3% |
| Family-size Frosted Flakes Frosted Flakes · Breakfast Cereals24 → 21.7 oz | −9.6% | +36.1% |
| Party-size milk chocolate M&M's M&M's · Chocolate & Candy42 → 38 oz | −9.5% | +59.5% |
| Scott Choose-A-Sheet paper towels, 6 double rolls Scott · Paper Towels110 → 100 sheets/roll | −9.1% | +25.8% |
| Great Value Ultra Strong paper towels, 6 double rolls Great Value · Paper Towels120 → 110 sheets/roll | −8.3% | +16.2% |
| Sparkle Pick-A-Size paper towels, 6 double rolls Sparkle · Paper Towels120 → 110 sheets/roll | −8.3% | +23.3% |
| Family-size Raisin Bran Raisin Bran · Breakfast Cereals24 → 22.1 oz | −7.9% | +48.6% |
| Family-size cinnamon oat crunch Cheerios Cheerios · Breakfast Cereals26 → 24 oz | −7.7% | +46.7% |
| Party-size dark chocolate M&M's M&M's · Chocolate & Candy19.2 → 18 oz | −6.2% | +64.2% |
| Party-size original Tostitos Tostitos · Chips & Snacks18 → 17 oz | −5.6% | +80.7% |
| Family-size apple cinnamon Cheerios Cheerios · Breakfast Cereals20.1 → 19 oz | −5.5% | +43.3% |
| Family-size Reese's Puffs Reese's · Breakfast Cereals20.7 → 19.7 oz | −4.8% | +42.3% |
| Honey Nut Chex Chex · Breakfast Cereals20.3 → 19.6 oz | −3.4% | +48.9% |
| Party-size nacho cheese Doritos Doritos · Chips & Snacks15 → 14.5 oz | −3.3% | +76.6% |
| Arm & Hammer Sensitive Skin liquid detergent (big jug) Arm & Hammer · Laundry189 → 140 fl oz | −25.9% | — |
| Pennysticks pretzels (Dollar Tree) Pennysticks · Chips & Snacks · Dollar Tree12 → 10 oz | −16.7% | — |
| Nutri Source Dog Food NutriSource · Pet Food30 → 26 lb | −13.3% | — |
| Folgers Breakfast Blend Folgers · Coffee & Tea25.4 → 22.6 oz | −11.0% | — |
| Equate Liquid Hand Soap Equate · Soap, Shampoo & Body Wash56 → 50 oz | −10.7% | — |
| Pepperidge Farm Gold Fish Pepperidge Farm · Chips & Snacks30 → 27.3 oz | −9.0% | — |
| Peanut M&Ms M&M's · Chocolate & Candy10.7 → 10.05 oz | −6.1% | — |
| Tide Oxi Tide · Laundry154 → 146 oz | −5.2% | — |
| Farm Rich Mozzarella Bites Farm Rich · Pasta, Rice & Meals20 → 15 oz | −25.0% | — |
| Betty Crocker Cake Mixes Betty Crocker · Baking & Spreads18.25 → 15.25 oz | −16.4% | — |
| Betty Crocker cake mix, 2023 cut to 13.25 oz Betty Crocker · Baking & Spreads15.25 → 13.25 oz | −13.1% | — |
| Quilted Northern Toilet Tissue Quilted Northern · Toilet Paper328 → 295 sheets | −10.1% | — |
| Ortega Taco Shells Ortega · Pasta, Rice & Meals5.8 → 4.9 oz | −15.5% | — |
| Umpqua Frozen Yogurt Umpqua · Ice Cream56 → 48 oz | −14.3% | — |
| Kettle Potato Chips Kettle · Chips & Snacks8.5 → 7.5 oz | −11.8% | — |
| BD insulin syringes box BD · Health & Supplements100 → 90 syringes | −10.0% | — |
| Crest Gum Detoxify Crest · Oral Care4.1 → 3.7 oz | −9.8% | — |
| All Free & Clear laundry pacs (large bag) All · Laundry66 → 60 pacs | −9.1% | — |
| Kellogg's Corn Pops Kellogg's · Breakfast Cereals14.3 → 13.1 oz | −8.4% | — |
| Bounty Select-a-Size triple roll (2023) Bounty · Paper Towels147 → 135 sheets/roll | −8.2% | — |
| Bounty Select-a-Size double roll (2023) Bounty · Paper Towels98 → 90 sheets/roll | −8.2% | — |
| Dawn Dishwashing Liquid Dawn · Dish & Cleaning19.4 → 18 oz | −7.2% | — |
| Gain Detergent Gain · Laundry92 → 88 oz | −4.3% | — |
| Werther's Original Hard Caramels Werther's · Chocolate & Candy34 → 30 oz | −11.8% | — |
| Goodman's macaroons Goodman's · Cookies & Crackers10 → 9 oz | −10.0% | — |
| Dove Body Wash Dove · Soap, Shampoo & Body Wash24 → 22 oz | −8.3% | — |
| Pepperidge Farm Milano cookies Pepperidge Farm · Cookies & Crackers6.25 → 6 oz | −4.0% | — |
| Colgate Total Colgate · Oral Care5.1 → 4.8 oz | −5.9% | — |
| Great Value Ultra Strong paper towels Great Value · Paper Towels168 → 120 sheets/roll | −28.6% | — |
| Reduced Fat Wheat Thins Family Size Wheat Thins · Cookies & Crackers14.5 → 12.5 oz | −13.8% | — |
| Wheat Thins Family Size Wheat Thins · Cookies & Crackers16 → 14 oz | −12.5% | — |
| Gold Peak Tea half-gallon Gold Peak · Coffee & Tea64 → 59 fl oz | −7.8% | — |
| Kleenex Ultra Soft small box Kleenex · Tissues65 → 60 tissues | −7.7% | — |
| Double Stuf Oreo Family Size Oreo · Cookies & Crackers20 → 18.71 oz | −6.5% | — |
| Cocoa Puffs Family Size Cocoa Puffs · Breakfast Cereals19.3 → 18.1 oz | −6.2% | — |
| Green Giant frozen vegetables Green Giant · Frozen Foods10 → 8 oz | −20.0% | — |
| Duke's mayonnaise jar Duke's · Pasta, Rice & Meals32 → 30 oz | −6.2% | — |
| Suave shampoo and conditioner, family size Suave · Soap, Shampoo & Body Wash · Stop & Shop30 → 22.5 fl oz | −25.0% | +33.3% |
| Quaker Instant Oatmeal raisin, date & walnut Quaker · Breakfast Cereals10 → 8 packets | −20.0% | — |
| Huggies Snugglers diapers box Huggies · Diapers & Wipes96 → 84 diapers | −12.5% | +14.3% |
| Peet's Coffee Peet's · Coffee & Tea12 → 10.5 oz | −12.5% | — |
| Seventh Generation Detergent Seventh Generation · Laundry100 → 90 oz | −10.0% | — |
| Cap'n Crunch Cap'n Crunch · Breakfast Cereals12.5 → 11.4 oz | −8.8% | — |
| Charmin Ultra Strong Mega Rolls Charmin · Toilet Paper264 → 242 sheets | −8.3% | — |
| Natural Balance Adult Dog Food Natural Balance · Pet Food26 → 24 lb | −7.7% | — |
| Maine lobster tail entrée at Noir, Chelsea, New York Noir (NYC) · Fast Food & Restaurants5 → 4 oz | −20.0% | +25.0% |
| Vegan gyoza appetizer at Noir, Chelsea, New York Noir (NYC) · Fast Food & Restaurants6 → 5 dumplings | −16.7% | +20.0% |
| Quaker Life Cereal Quaker · Breakfast Cereals24.8 → 22.3 oz | −10.1% | — |
| Utz pretzels big jar Utz · Chips & Snacks28 → 26 oz | −7.1% | — |
| Angel Soft Toilet Paper Angel Soft · Toilet Paper425 → 320 sheets | −24.7% | — |
| Post Honey Bunches of Oats Post · Breakfast Cereals14.5 → 12 oz | −17.2% | — |
| Breton Crackers Breton · Cookies & Crackers8.8 → 7.3 oz | −17.0% | — |
| Miracle-Gro plant food canister Miracle-Gro · Household · Home Depot5 → 4.25 lb | −15.0% | +17.6% |
| Arm & Hammer Detergent Arm & Hammer · Laundry75 → 67.5 oz | −10.0% | — |
| Hefty trash bags, mega pack Hefty · Bags, Foil & Wrap90 → 80 bags | −11.1% | — |
| Post Cocoa Pebbles cereal box Post · Breakfast Cereals20.05 → 19.5 oz | −2.7% | — |
| Safeguard bar soap Safeguard · Soap, Shampoo & Body Wash4 → 3.2 oz | −20.0% | — |
| Keebler Cookies Keebler · Cookies & Crackers11.3 → 9.75 oz | −13.7% | — |
| Domino's chicken wings in the $7.99 carryout deal Domino's · Fast Food & Restaurants10 → 8 wings | −20.0% | +25.0% |
| Bronson Vitamin E 200 IU softgels Bronson · Health & Supplements · medium confidence250 → 100 softgels | −60.0% | — |
| Bronson Cran-Max 500 mg capsules Bronson · Health & Supplements · medium confidence250 → 100 capsules | −60.0% | — |
| Chobani Flips yogurt Chobani · Dairy5.3 → 4.5 oz | −15.1% | — |
| Folgers coffee canister Folgers · Coffee & Tea51 → 43.5 oz | −14.7% | — |
| Pantene Pro-V Curl Perfection conditioner Pantene · Soap, Shampoo & Body Wash12 → 10.4 fl oz | −13.3% | — |
| Gatorade Thirst Quencher bottle Gatorade · Juice & Drinks32 → 28 fl oz | −12.5% | — |
| Cottonelle Mega Roll (1-ply) Cottonelle · Toilet Paper340 → 312 sheets/roll | −8.2% | — |
| Charmin Ultra Soft Mega Roll Charmin · Toilet Paper264 → 244 sheets/roll | −7.6% | — |
| Charmin Ultra Soft Super Mega Roll Charmin · Toilet Paper396 → 366 sheets/roll | −7.6% | — |
| Dawn Ultra dish soap Dawn · Dish & Cleaning7 → 6.5 fl oz | −7.1% | — |
| Gain liquid laundry detergent Gain · Laundry165 → 154 fl oz | −6.7% | — |
| Cottonelle Mega Roll (2-ply) Cottonelle · Toilet Paper284 → 268 sheets/roll | −5.6% | — |
| Doritos (regular bag) Doritos · Chips & Snacks9.75 → 9.25 oz | −5.1% | — |
| Burger King chicken nuggets in meals Burger King · Fast Food & Restaurants10 → 8 nuggets | −20.0% | — |
| Aleve caplets bottle Aleve · Health & Supplements100 → 90 caplets | −10.0% | — |
| Crest Toothpaste Crest · Oral Care4.1 → 3.8 oz | −7.3% | — |
| Milky Way Fun Size bars bag Milky Way · Chocolate & Candy11.24 → 10.65 oz | −5.2% | — |
| Dial Body Wash Dial · Soap, Shampoo & Body Wash21 → 16 oz | −23.8% | — |
| Walmart Chicken Caesar Salad Walmart · Meat & Fish14.375 → 12.1 oz | −15.8% | — |
| Season Sardines Season · Meat & Fish4.375 → 3.75 oz | −14.3% | — |
| Tresemme Keratin Shampoo Tresemme · Soap, Shampoo & Body Wash25 → 22 oz | −12.0% | — |
| Bounty Paper Towels Bounty · Paper Towels165 → 147 sheets | −10.9% | — |
| Costco-Kirkland Toilet Paper Kirkland · Toilet Paper425 → 380 sheets | −10.6% | — |
| Tostitos Hint of Guacamole Tostitos · Chips & Snacks12 → 11 oz | −8.3% | — |
| Ziploc bags box (2021) Ziploc · Bags, Foil & Wrap54 → 50 bags | −7.4% | — |
| Kirkland Signature paper towels (2021) Kirkland · Paper Towels160 → 140 sheets/roll | −12.5% | — |
| Doritos Doritos · Chips & Snacks11.75 → 11 oz | −6.4% | — |
| Tostitos Hint of Lime Tostitos · Chips & Snacks13 → 11 oz | −15.4% | — |
| Nathan's pretzel dogs Nathan's · Frozen Foods5 → 4 pieces | −20.0% | — |
| Downy Unstoppables Downy · Laundry10 → 8.6 oz | −14.0% | — |
| Publix store-brand baby shampoo Publix · Soap, Shampoo & Body Wash15 → 13.6 oz | −9.3% | — |
| Charmin Ultra Strong Charmin · Toilet Paper286 → 264 sheets | −7.7% | — |
| Lay's Potato Chips Lay's · Chips & Snacks15.25 → 13 oz | −14.8% | — |
| Keebler Club Crackers Keebler · Cookies & Crackers13.7 → 12.5 oz | −8.8% | — |
| Puffs Puffs · Tissues56 → 48 tissues | −14.3% | — |
| Powerade Powerade · Juice & Drinks32 → 28 oz | −12.5% | — |
| Hershey's Kisses Hershey's · Chocolate & Candy18 → 16 oz | −11.1% | — |
| Thorne Meta-Balance capsules Thorne · Health & Supplements · medium confidence120 → 60 capsules | −50.0% | — |
| Schiff MegaRed Omega-3 Krill Oil 350 mg softgels MegaRed · Health & Supplements · medium confidence65 → 60 softgels | −7.7% | — |
| Brawny Paper Towels Brawny · Paper Towels87 → 80 sheets | −8.0% | — |
| Qunol Ultra CoQ10 100 mg softgels Qunol · Health & Supplements · medium confidence160 → 120 softgels | −25.0% | — |
| MuscleTech Nitro-Tech 100% Whey Gold, 2.5 → 2.2 lb tub MuscleTech · Health & Supplements · medium confidence2.5 → 2.2 lb | −12.0% | — |
| Sweet'N Low packet Sweet'N Low · Baking & Spreads0.04 → 0.035 oz | −12.5% | — |
| Florida's Natural orange juice (2018) Florida's Natural · Juice & Drinks59 → 52 fl oz | −11.9% | — |
| Florida's Natural Florida's Natural · Juice & Drinks59 → 52 oz | −11.9% | — |
| Johnson's Baby Shampoo Johnson's · Soap, Shampoo & Body Wash15 → 13.6 oz | −9.3% | — |
| Charmin Charmin · Toilet Paper308 → 286 sheets | −7.1% | — |
| Simply Orange Simply Orange · Juice & Drinks59 → 52 oz | −11.9% | — |
| Quilted Northern Quilted Northern · Toilet Paper330 → 308 sheets | −6.7% | — |
| Lysol wipes Lysol · Dish & Cleaning19.7 → 17.7 oz | −10.2% | — |
| Bluebonnet GSX Formula vegetable capsules Bluebonnet · Health & Supplements · medium confidence120 → 60 capsules | −50.0% | — |
| Bluebonnet Multi One Iron-Free vegetable capsules Bluebonnet · Health & Supplements · medium confidence180 → 120 capsules | −33.3% | — |
| Gaia Herbs herbal wellness teas (Sleep & Relax and others) Gaia Herbs · Health & Supplements · medium confidence20 → 16 tea bags | −20.0% | — |
| The Vitamin Shoppe Hawthorn Extract 565 mg capsules The Vitamin Shoppe · Health & Supplements · medium confidence360 → 300 capsules | −16.7% | — |
| Charmin Charmin · Toilet Paper154 → 142 sheets | −7.8% | — |
| Maxwell House coffee canister (2017) Maxwell House · Coffee & Tea28 → 24.5 oz | −12.5% | — |
| Maxwell House Maxwell House · Coffee & Tea240 → 210 cup | −12.5% | — |
| Crest Pro-Health toothpaste (2017) Crest · Oral Care5.1 → 4.6 oz | −9.8% | — |
| Pringles Pringles · Chips & Snacks5.96 → 5.5 oz | −7.7% | — |
| The Vitamin Shoppe Ginkgo Biloba Extract 60 mg capsules The Vitamin Shoppe · Health & Supplements · medium confidence90 → 60 capsules | −33.3% | — |
| Schiff Move Free Glucosamine Chondroitin MSM & Vitamin D3 tablets Move Free · Health & Supplements · medium confidence96 → 80 tablets | −16.7% | — |
| Renew Life Bowel Cleanse powder Renew Life · Health & Supplements · medium confidence375 → 350 g | −6.7% | — |
| Crest Pro Health Crest · Oral Care6 → 5.1 oz | −15.0% | — |
| Nathan's Bigger Than The Bun franks (2016) Nathan's · Meat & Fish14 → 12 oz | −14.3% | — |
| Junior Mints box Junior Mints · Chocolate & Candy4 → 3.5 oz | −12.5% | — |
| Nathan's frankfurters Nathan's · Meat & Fish16 → 14 oz | −12.5% | — |
| Philadelphia cream cheese Philadelphia · Dairy16 → 15.5 oz | −3.1% | — |
| Cottonelle double roll (2016) Cottonelle · Toilet Paper209 → 190 sheets/roll | −9.1% | — |
| Cottonelle Cottonelle · Toilet Paper418 → 380 sheets | −9.1% | — |
| Colgate Colgate · Oral Care8.2 → 8 oz | −2.4% | — |
| Nature's Bounty Folic Acid 800 mcg tablets Nature's Bounty · Health & Supplements · medium confidence250 → 200 tablets | −20.0% | — |
| Doctor's Best Noni Concentrate 650 mg veggie capsules Doctor's Best · Health & Supplements · medium confidence150 → 120 capsules | −20.0% | — |
| Nature's Bounty Cranberry Plus Vitamin C softgels Nature's Bounty · Health & Supplements · medium confidence120 → 100 softgels | −16.7% | — |
| Nature's Bounty Probiotic Gummies Nature's Bounty · Health & Supplements · medium confidence180 → 160 gummies | −11.1% | — |
| SodaStream flavor concentrate bottle SodaStream · Juice & Drinks50 → 29 servings | −42.0% | +29.3% |
| Great Value mixed nuts can Great Value · Chips & Snacks · Walmart18.25 → 16 oz | −12.3% | +26.4% |
| Gillette deodorant stick Gillette · Deodorant4 → 3.8 oz | −5.0% | — |
| Campbell's Spaghetti Campbell's · Pasta, Rice & Meals14.75 → 14.2 oz | −3.7% | — |
| Folgers Folgers · Coffee & Tea27.8 → 24.2 oz | −12.9% | — |
| Boston Market Salisbury steak (frozen) Boston Market · Frozen Foods16 → 14.5 oz | −9.4% | — |
| Ultra Dawn dish soap Dawn · Dish & Cleaning709 → 638 ml | −10.0% | — |
| Renew Life Fiber Smart clear fiber powder Renew Life · Health & Supplements · medium confidence290 → 245 g | −15.5% | — |
| Olay bath bar soap Olay · Soap, Shampoo & Body Wash · medium confidence4.25 → 4 oz | −5.9% | — |
| Ball Park franks (2014) Ball Park · Meat & Fish16 → 15 oz | −6.2% | — |
| Keebler Keebler · Cookies & Crackers13.3 → 11.6 oz | −12.8% | — |
| Tide Tide · Laundry100 → 92 oz | −8.0% | — |
| Ocean Spray cranberry juice Ocean Spray · Juice & Drinks64 → 60 oz | −6.2% | — |
| Ivory bar soap Ivory · Soap, Shampoo & Body Wash4.5 → 4 oz | −11.1% | — |
| Hostess Twinkies 10-pack Hostess · Cookies & Crackers15 → 13.5 oz | −10.0% | — |
| Kraft barbecue sauce Kraft · Pasta, Rice & Meals18 → 17.5 oz | −2.8% | — |
| Kellogg's Raisin Bran (2012) Raisin Bran · Breakfast Cereals15 → 13.7 oz | −8.7% | — |
| Maxwell House Maxwell House · Coffee & Tea34.5 → 30.6 oz | −11.3% | — |
| Bounty Select-a-Size roll (2012) Bounty · Paper Towels121 → 111 sheets/roll | −8.3% | — |
| Cascade ActionPacs largest container Cascade · Dish & Cleaning110 → 105 loads | −4.5% | — |
| Puffs facial tissues box (2011) Puffs · Tissues216 → 200 tissues | −7.4% | — |
| Pastene wine vinegar Pastene · Baking & Spreads32 → 25.4 fl oz | −20.6% | — |
| Florida's Natural orange juice (2010) Florida's Natural · Juice & Drinks64 → 59 fl oz | −7.8% | — |
| Ivory dish detergent Ivory · Dish & Cleaning30 → 24 oz | −20.0% | — |
| Classico pesto Classico · Pasta, Rice & Meals10 → 8.1 oz | −19.0% | — |
| Chicken of the Sea salmon Chicken of the Sea · Meat & Fish3 → 2.6 oz | −13.3% | — |
| Haagen-Dazs ice cream Häagen-Dazs · Ice Cream16 → 14 oz | −12.5% | — |
| Lanacane first aid spray Lanacane · Health & Supplements113 → 99 g | −12.4% | — |
| Kirkland Signature (Costco) paper towels Kirkland · Paper Towels96.2 → 85 sq ft | −11.6% | — |
| Scott toilet tissue Scott · Toilet Paper115.2 → 104.8 sq ft | −9.0% | — |
| Kraft American cheese Kraft · Dairy24 → 22 slices | −8.3% | — |
| Hebrew National franks Hebrew National · Meat & Fish12 → 11 oz | −8.3% | — |
| Tropicana orange juice Tropicana · Juice & Drinks64 → 59 oz | −7.8% | — |
| Kirkland tuna (Costco) Kirkland · Meat & Fish7 → 6.5 oz | −7.1% | — |
| Kleenex tissues 120-count box (2009) Kleenex · Tissues120 → 110 tissues | −8.3% | — |
| Häagen-Dazs ice cream carton (US) Häagen-Dazs · Ice Cream · medium confidence16 → 14 fl oz | −12.5% | — |
| Tropicana orange juice Tropicana · Juice & Drinks96 → 89 oz | −7.3% | — |
| Breyers Breyers · Ice Cream56 → 48 oz | −14.3% | — |
| Country Crock 3 lb margarine tub Country Crock · Dairy48 → 45 oz | −6.2% | — |
| Dial for Men bar soap Dial · Soap, Shampoo & Body Wash4.5 → 4 oz | −11.1% | — |
| Glidden paint 'gallon' can Glidden · Household128 → 124 fl oz | −3.1% | — |
| Tide powder laundry detergent, 40-use box (2006) Tide · Laundry · medium confidence87 → 70 oz | −19.5% | — |
Biggest per-unit price rises in the US
From the shelf prices the source recorded before and after, so these are the per-unit rises at the shelf prices the source saw, per gram, millilitre or item. 38 of 38 priced cases went up.
| Product | Size | Cut | Price · per unit · real change |
|---|---|---|---|
| Party-size Cheetos Cheetos · 2024 · lendingtree.com | 17.5 oz → 15 oz | −14.3% | $2.94 → $5.94 $0.17 → $0.40 per oz +135.7% |
| Sparkle Pick-A-Size paper towels, 8 double rolls Sparkle · 2024 · lendingtree.com | 126 sheets/roll → 110 sheets/roll | −12.7% | $8.22 → $13.19 $0.065 → $0.12 per sheet +83.8% |
| Party-size original Tostitos Tostitos · 2024 · lendingtree.com | 18 oz → 17 oz | −5.6% | $3.48 → $5.94 $0.19 → $0.35 per oz +80.7% |
| Folgers classic roast ground coffee Folgers · 2024 · lendingtree.com | 48 oz → 40.3 oz | −16.0% | $9.96 → $14.87 $0.21 → $0.37 per oz +77.8% |
| Party-size nacho cheese Doritos Doritos · 2024 · lendingtree.com | 15 oz → 14.5 oz | −3.3% | $3.48 → $5.94 $0.23 → $0.41 per oz +76.6% |
| Party-pack Rolo chewy caramels Rolo · 2024 · lendingtree.com | 40 oz → 35.6 oz | −11.0% | $8.98 → $13.24 $0.22 → $0.37 per oz +65.7% |
| Party-size Reese's miniatures Reese's · 2024 · lendingtree.com | 40 oz → 35.6 oz | −11.0% | $8.98 → $13.24 $0.22 → $0.37 per oz +65.7% |
| Party-pack Hershey's miniatures assortment Hershey's · 2024 · lendingtree.com | 40 oz → 35.9 oz | −10.3% | $8.98 → $13.24 $0.22 → $0.37 per oz +64.3% |
| Party-size dark chocolate M&M's M&M's · 2024 · lendingtree.com | 19.2 oz → 18 oz | −6.2% | $4.86 → $7.48 $0.25 → $0.42 per oz +64.2% |
| Party-size sour cream and onion Lay's Lay's · 2024 · lendingtree.com | 14.75 oz → 12.5 oz | −15.3% | $3.98 → $5.44 $0.27 → $0.44 per oz +61.3% |
| Party-size milk chocolate M&M's M&M's · 2024 · lendingtree.com | 42 oz → 38 oz | −9.5% | $8.98 → $12.96 $0.21 → $0.34 per oz +59.5% |
| Honey Nut Chex Chex · 2024 · lendingtree.com | 20.3 oz → 19.6 oz | −3.4% | $3.43 → $4.93 $0.17 → $0.25 per oz +48.9% |
| Family-size Raisin Bran Raisin Bran · 2024 · lendingtree.com | 24 oz → 22.1 oz | −7.9% | $3.64 → $4.98 $0.15 → $0.23 per oz +48.6% |
| Family-size cinnamon oat crunch Cheerios Cheerios · 2024 · lendingtree.com | 26 oz → 24 oz | −7.7% | $3.64 → $4.93 $0.14 → $0.21 per oz +46.7% |
| Family-size apple cinnamon Cheerios Cheerios · 2024 · lendingtree.com | 20.1 oz → 19 oz | −5.5% | $3.64 → $4.93 $0.18 → $0.26 per oz +43.3% |
Biggest size cuts in the US
| Product | Size | Cut |
|---|---|---|
| Bronson Cran-Max 500 mg capsules Bronson · 2022 · dsld.od.nih.gov | 250 capsules → 100 capsules | −60.0% |
| Bronson Vitamin E 200 IU softgels Bronson · 2022 · dsld.od.nih.gov | 250 softgels → 100 softgels | −60.0% |
| Bluebonnet GSX Formula vegetable capsules Bluebonnet · 2018 · dsld.od.nih.gov | 120 capsules → 60 capsules | −50.0% |
| Thorne Meta-Balance capsules Thorne · 2020 · dsld.od.nih.gov | 120 capsules → 60 capsules | −50.0% |
| SodaStream flavor concentrate bottle SodaStream · 2015 · mouseprint.org | 50 servings → 29 servings | −42.0% |
| Bluebonnet Multi One Iron-Free vegetable capsules Bluebonnet · 2018 · dsld.od.nih.gov | 180 capsules → 120 capsules | −33.3% |
| Natrol 5-HTP 50 mg capsules Natrol · 2025 · dsld.od.nih.gov | 45 capsules → 30 capsules | −33.3% |
| The Vitamin Shoppe Ginkgo Biloba Extract 60 mg capsules The Vitamin Shoppe · 2017 · dsld.od.nih.gov | 90 capsules → 60 capsules | −33.3% |
| Flamingo Estate Shampoo Flamingo · 2026 · mouseprint.org | 17 oz → 12 oz | −29.4% |
| Great Value Ultra Strong paper towels Great Value · 2023 · usw.org | 168 sheets/roll → 120 sheets/roll | −28.6% |
US brands caught more than once
Brands with two or more documented cases in the US. Big brands get more coverage, so this is “caught most often”, not a rate.
| Brand | Cases | Median cut |
|---|---|---|
| Charmin | 10 | −7.7% |
| Bounty | 7 | −8.9% |
| Crest | 7 | −9.8% |
| Great Value | 7 | −15.0% |
| Kudos | 7 | −4.3% |
| Cottonelle | 6 | −9.1% |
| Tide | 6 | −6.6% |
| Hershey's | 5 | −11.1% |
| Kirkland | 5 | −11.6% |
| Dawn | 4 | −7.2% |
| Folgers | 4 | −13.8% |
| Quilted Northern | 4 | −11.8% |
| Betty Crocker | 3 | −14.9% |
| Doritos | 3 | −5.1% |
| Florida's Natural | 3 | −11.9% |
| Keebler | 3 | −12.8% |
| Kellogg's | 3 | −8.4% |
| M&M's | 3 | −6.2% |
| Maxwell House | 3 | −12.5% |
| MuscleTech | 3 | −9.2% |
By category
| Category | Cases | Median cut |
|---|---|---|
| Health & Supplements | 25 | −16.7% |
| Toilet Paper | 25 | −9.1% |
| Chips & Snacks | 23 | −10.0% |
| Breakfast Cereals | 21 | −8.8% |
| Paper Towels | 18 | −9.0% |
| Laundry | 17 | −10.0% |
| Chocolate & Candy | 15 | −11.0% |
| Soap, Shampoo & Body Wash | 15 | −11.1% |
| Coffee & Tea | 13 | −12.5% |
| Juice & Drinks | 13 | −11.5% |
| Cookies & Crackers | 12 | −11.3% |
| Dish & Cleaning | 11 | −9.6% |
| Oral Care | 10 | −9.8% |
| Baking & Spreads | 9 | −13.0% |
| Meat & Fish | 9 | −12.5% |
By year
The year the source dates the change. Each year opens the full list filtered to that year.
| Year | Cases | Median cut |
|---|---|---|
| 2026 | 35 | −9.4% |
| 2025 | 28 | −9.2% |
| 2024 | 58 | −11.8% |
| 2023 | 35 | −10.0% |
| 2022 | 37 | −12.5% |
| 2021 | 15 | −10.9% |
| 2020 | 11 | −12.5% |
| 2019 | 3 | −12.0% |
| 2018 | 12 | −11.9% |
| 2017 | 8 | −11.2% |
| 2016 | 12 | −12.5% |
| 2015 | 8 | −11.2% |
| 2014 | 4 | −7.1% |
| 2013 | 1 | −6.2% |
| 2012 | 6 | −9.3% |
| 2011 | 2 | −6.0% |
| 2010 | 12 | −12.0% |
| 2009 | 3 | −8.3% |
| 2008 | 3 | −7.3% |
| 2007 | 1 | −11.1% |
| 2006 | 2 | −11.3% |
Stores
Where the source recorded where the pack was sold (15 of 296 cases). This shows where reporters and price trackers looked, not which store shrinks most: a branded pack usually changes size at every shop that sells it.
| Store | Cases mentioning it |
|---|---|
| Target | 4 |
| Walmart | 3 |
| Costco | 2 |
| Stop & Shop | 2 |
| Albertsons (Star Market, Shaw's) | 1 |
| Dollar Tree | 1 |
| Home Depot | 1 |
| Sam's Club | 1 |
Own-label packs, which the retailer controls: Walmart 9, Costco 5, Publix 1, Stop & Shop 1. Store brands: Walmart · Costco (all store brands).
Sources
Every case comes from a published source that we fetched and checked. Most cited for the US: mouseprint.org (199), lendingtree.com (28), dsld.od.nih.gov (22), consumerreports.org (11), usw.org (9), mykudos.com (7), inquirer.com (6), npr.org (3), foxbusiness.com (2), nypost.com (2) and 5 more. Confidence: 268 cases are high confidence (the source documents both sizes directly) and 28 are medium (evidence: label archive, consumer-group / news investigation, TV consumer reporter's shelf tracking, TV station consumer report, reference work, shopper video reported by news site). Each case page says what the evidence is.
More on the US: the United States summary page. Other trackers: UK · Germany · Netherlands · Australia · Austria · Japan · South Korea · France · Italy · Israel · Hungary. All countries: countries · all 1366 cases · ShrinkRadar Index · worst offenders · open data. Spotted a smaller pack? Submit a sighting.
FAQ
Is shrinkflation still happening in the US in 2026?
Yes. We have 35 documented US cases dated 2026 so far. The most recent: Stop & Shop instant oatmeal packets 10 packets → 8 packets (2026); Dixie Ultra paper plates 35 plates → 30 plates (2026); Hershey's Kisses Special Dark share pack 10 oz → 8.7 oz (2026).
How many shrinkflation cases are there in the US?
ShrinkRadar lists 296 documented, sourced cases in the US from 2006 to 2026, covering 169 brands and 29 categories. It is a record of reported cases, not a count of every pack that shrank.
What is the biggest shrinkflation case in the US?
Bronson Vitamin E 200 IU softgels: 250 softgels → 100 softgels (−60.0%, 2022, source: dsld.od.nih.gov). The biggest real rise in price per unit, using the shelf prices the source recorded: Party-size Cheetos, $2.94 → $5.94 for 17.5 oz → 15 oz, +135.7% per unit.
Which brands have shrunk the most in the US?
Most documented cases in our library: Charmin (10), Bounty (7), Crest (7), Great Value (7), Kudos (7), Cottonelle (6), Tide (6), Hershey's (5). Big brands get more press coverage, so read this as “caught most often”, not a rate.
Which stores sell the shrunken packs?
Where the source recorded where the pack was sold (15 of 296 cases), the most mentioned are Target (4), Walmart (3), Costco (2), Stop & Shop (2), Albertsons (Star Market, Shaw's) (1), Dollar Tree (1). That reflects where reporters and trackers looked. Branded packs usually change size at every shop that sells them, while own-label packs belong to the retailer: Walmart (9), Costco (5), Publix (1), Stop & Shop (1).
How much smaller do packs get in the US?
The median documented cut is 10.8%, which is a 12.1% hidden price rise per unit if the shelf price stays the same. Where the source recorded the price before and after (38 cases), 38 got more expensive per unit.
Where does the US data come from?
From mouseprint.org, lendingtree.com, dsld.od.nih.gov, consumerreports.org, usw.org, mykudos.com and 9 more sources. Each case page links and quotes its source. 268 cases are high confidence and 28 medium confidence (evidence: label archive, consumer-group / news investigation, TV consumer reporter's shelf tracking, TV station consumer report, reference work, shopper video reported by news site; the case page says which).