Known cases / Toilet Paper / Charmin
Did Charmin Ultra Strong toilet paper, 24 mega rolls shrink?
286 → 242 sheets/roll −15.4%Size Facts
Before286 sheets/roll
After
242 sheets/roll
Hidden unit-price rise at same price+18.2%
When2024
CountryUnited States
EvidenceWayback Machine retailer-page comparison (third-party study)
Confidencehigh
Source: LendingTree shrinkflation study (Walmart.com sizes 2019/20 via Wayback Machine vs 2024) (lendingtree.com). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Charmin Ultra Strong toilet paper, 24 mega rolls: old 286/24 → new 242/24; price $23.82 → $26.48 (size change -15.4%)”
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