Shrinkflation in United States
169 documented cases, biggest cuts first.
- 🇺🇸 Personal Care · 2026
Flamingo Estate Shampoo
17 → 12 oz −29.4%Source: mouseprint.org - 🇺🇸 Paper Towels · 2023
Great Value Ultra Strong paper towels
168 → 120 sheets/roll −28.6%Source: usw.org - 🇺🇸 Dairy · 2024
Jif Peanut Butter To Go Cups
1.5 → 1.1 oz −26.7%Source: mouseprint.org - 🇺🇸 Toilet Paper · 2024
Angel Soft toilet paper, 12 mega rolls
429 → 320 sheets/roll −25.4%Source: lendingtree.com - 🇺🇸 Breakfast Cereals · 2024
Kashi Go Cereal
13 → 9.7 oz −25.4%Source: mouseprint.org - 🇺🇸 Pasta, Rice & Meals · 2023
Farm Rich Mozzarella Bites
20 → 15 oz −25.0%Source: mouseprint.org - 🇺🇸 Toilet Paper · 2022
Angel Soft Toilet Paper
425 → 320 sheets −24.7%Source: mouseprint.org - 🇺🇸 Personal Care · 2021
Dial Body Wash
21 → 16 oz −23.8%Source: mouseprint.org - 🇺🇸 Frozen Foods · 2024
FunPops freeze pops, 36 count
90 → 72 oz −20.0%Source: lendingtree.com - 🇺🇸 Laundry · 2010
Ivory dish detergent
30 → 24 oz −20.0%Source: consumerreports.org - 🇺🇸 Laundry · 2026
Kirkland fabric softener
187 → 150 fl oz −19.8%Source: mouseprint.org - 🇺🇸 Laundry · 2026
Kirkland Fabric Softener
187 → 150 oz −19.8%Source: mouseprint.org - 🇺🇸 Pasta, Rice & Meals · 2010
Classico pesto
10 → 8.1 oz −19.0%Source: consumerreports.org - 🇺🇸 Breakfast Cereals · 2025
Post Premier Protein cereal
11 → 9 oz −18.2%Source: mouseprint.org - 🇺🇸 Paper Towels · 2024
Bounty Select-A-Size paper towels, 8 triple rolls
165 → 135 sheets/roll −18.2%Source: lendingtree.com - 🇺🇸 Juice & Drinks · 2026
Hershey's Dark Chocolate party-size bag
29 → 23.9 oz −17.6%Source: mouseprint.org - 🇺🇸 Breakfast Cereals · 2022
Post Honey Bunches of Oats
14.5 → 12 oz −17.2%Source: mouseprint.org - 🇺🇸 Toilet Paper · 2024
Quilted Northern Ultra Plush toilet paper, 18 mega rolls
308 → 255 sheets/roll −17.2%Source: lendingtree.com - 🇺🇸 Cookies & Crackers · 2022
Breton Crackers
8.8 → 7.3 oz −17.0%Source: mouseprint.org - 🇺🇸 Coffee & Tea · 2024
Green Mount K-Cups
12 → 10 cup −16.7%Source: mouseprint.org - 🇺🇸 Baking & Spreads · 2023
Betty Crocker Cake Mixes
18.25 → 15.25 oz −16.4%Source: mouseprint.org - 🇺🇸 Coffee & Tea · 2024
Folgers classic roast ground coffee
48 → 40.3 oz −16.0%Source: lendingtree.com - 🇺🇸 Meat & Fish · 2021
Walmart Chicken Caesar Salad
14.375 → 12.1 oz −15.8%Source: mouseprint.org - 🇺🇸 Pasta, Rice & Meals · 2023
Ortega Taco Shells
5.8 → 4.9 oz −15.5%Source: mouseprint.org - 🇺🇸 Chips & Snacks · 2021
Tostitos Hint of Lime
13 → 11 oz −15.4%Source: cnn.com - 🇺🇸 Toilet Paper · 2024
Charmin Ultra Strong toilet paper, 24 mega rolls
286 → 242 sheets/roll −15.4%Source: lendingtree.com - 🇺🇸 Toilet Paper · 2024
Great Value Ultra Strong toilet paper, 12 mega rolls
286 → 242 sheets/roll −15.4%Source: lendingtree.com - 🇺🇸 Chips & Snacks · 2024
Party-size sour cream and onion Lay's
14.75 → 12.5 oz −15.3%Source: lendingtree.com - 🇺🇸 Dairy · 2022
Chobani Flips yogurt
5.3 → 4.5 oz −15.1%Source: npr.org - 🇺🇸 Coffee & Tea · 2026
Great Value ground coffee can
11.3 → 9.6 oz −15.0%Source: mouseprint.org - 🇺🇸 Oral Care · 2016
Crest Pro Health
6 → 5.1 oz −15.0%Source: mouseprint.org - 🇺🇸 Chips & Snacks · 2020
Lay's Potato Chips
15.25 → 13 oz −14.8%Source: mouseprint.org - 🇺🇸 Coffee & Tea · 2022
Folgers coffee canister
51 → 43.5 oz −14.7%Source: npr.org - 🇺🇸 Dish & Cleaning · 2026
Swiffer Duster refills
28 → 24 count −14.3%Source: mouseprint.org - 🇺🇸 Chips & Snacks · 2024
Party-size Cheetos
17.5 → 15 oz −14.3%Source: lendingtree.com - 🇺🇸 Ice Cream · 2008
Breyers
56 → 48 oz −14.3%Source: mouseprint.org - 🇺🇸 Ice Cream · 2023
Umpqua Frozen Yogurt
56 → 48 oz −14.3%Source: mouseprint.org - 🇺🇸 Meat & Fish · 2021
Season Sardines
4.375 → 3.75 oz −14.3%Source: mouseprint.org - 🇺🇸 Tissues · 2020
Puffs
56 → 48 tissues −14.3%Source: mouseprint.org - 🇺🇸 Toilet Paper · 2024
Charmin Ultra Soft toilet paper, 12 mega rolls
284 → 244 sheets/roll −14.1%Source: lendingtree.com - 🇺🇸 Toilet Paper · 2024
Cottonelle Ultra Comfort toilet paper, 12 mega rolls
284 → 244 sheets/roll −14.1%Source: lendingtree.com - 🇺🇸 Laundry · 2020
Downy Unstoppables
10 → 8.6 oz −14.0%Source: mouseprint.org - 🇺🇸 Cookies & Crackers · 2023
Reduced Fat Wheat Thins Family Size
14.5 → 12.5 oz −13.8%Source: usw.org - 🇺🇸 Cookies & Crackers · 2022
Keebler Cookies
11.3 → 9.75 oz −13.7%Source: mouseprint.org - 🇺🇸 Toilet Paper · 2026
Quilted Northern Mega Roll
295 → 255 sheets/roll −13.6%Source: mouseprint.org - 🇺🇸 Personal Care · 2022
Pantene Pro-V Curl Perfection conditioner
12 → 10.4 fl oz −13.3%Source: npr.org - 🇺🇸 Meat & Fish · 2010
Chicken of the Sea salmon
3 → 2.6 oz −13.3%Source: consumerreports.org - 🇺🇸 Pet Food · 2023
Nutri Source Dog Food
30 → 26 lb −13.3%Source: mouseprint.org - 🇺🇸 Juice & Drinks · 2025
Hungry Jack syrup large bottle
27.6 → 24 fl oz −13.0%Source: mouseprint.org - 🇺🇸 Juice & Drinks · 2026
Hungry Jack Syrup
27.6 → 24 oz −13.0%Source: mouseprint.org - 🇺🇸 Coffee & Tea · 2015
Folgers
27.8 → 24.2 oz −12.9%Source: mouseprint.org - 🇺🇸 Cookies & Crackers · 2014
Keebler
13.3 → 11.6 oz −12.8%Source: mouseprint.org - 🇺🇸 Paper Towels · 2024
Sparkle Pick-A-Size paper towels, 8 double rolls
126 → 110 sheets/roll −12.7%Source: lendingtree.com - 🇺🇸 Cookies & Crackers · 2023
Wheat Thins Family Size
16 → 14 oz −12.5%Source: usw.org - 🇺🇸 Juice & Drinks · 2022
Gatorade Thirst Quencher bottle
32 → 28 fl oz −12.5%Source: inquirer.com - 🇺🇸 Ice Cream · 2009
Häagen-Dazs ice cream carton (US)
16 → 14 fl oz −12.5%Source: en.wikipedia.org - 🇺🇸 Pet Food · 2026
Iams XL dry dog food bag
44 → 38.5 lb −12.5%Source: mouseprint.org - 🇺🇸 Ice Cream · 2010
Haagen-Dazs ice cream
16 → 14 oz −12.5%Source: consumerreports.org - 🇺🇸 Coffee & Tea · 2022
Peet's Coffee
12 → 10.5 oz −12.5%Source: mouseprint.org - 🇺🇸 Juice & Drinks · 2020
Powerade
32 → 28 oz −12.5%Source: mouseprint.org - 🇺🇸 Coffee & Tea · 2017
Maxwell House
240 → 210 cup −12.5%Source: mouseprint.org - 🇺🇸 Meat & Fish · 2016
Nathan's frankfurters
16 → 14 oz −12.5%Source: mouseprint.org - 🇺🇸 Baking & Spreads · 2018
Sweet ‘n Low
0.04 → 0.035 oz −12.5%Source: mouseprint.org - 🇺🇸 Health & Supplements · 2010
Lanacane first aid spray
113 → 99 g −12.4%Source: consumerreports.org - 🇺🇸 Personal Care · 2021
Tresemme Keratin Shampoo
25 → 22 oz −12.0%Source: mouseprint.org - 🇺🇸 Breakfast Cereals · 2024
Kellogg's Froot Loops
10.1 → 8.9 oz −11.9%Source: mouseprint.org - 🇺🇸 Juice & Drinks · 2018
Florida's Natural
59 → 52 oz −11.9%Source: mouseprint.org - 🇺🇸 Juice & Drinks · 2018
Simply Orange
59 → 52 oz −11.9%Source: mouseprint.org - 🇺🇸 Chips & Snacks · 2023
Kettle Potato Chips
8.5 → 7.5 oz −11.8%Source: mouseprint.org - 🇺🇸 Chocolate & Candy · 2023
Werther's Original Hard Caramels
34 → 30 oz −11.8%Source: mouseprint.org - 🇺🇸 Paper Towels · 2010
Kirkland Signature (Costco) paper towels
96.2 → 85 sq ft −11.6%Source: consumerreports.org - 🇺🇸 Juice & Drinks · 2025
Simply Orange juice carafe
52 → 46 fl oz −11.5%Source: mouseprint.org - 🇺🇸 Coffee & Tea · 2012
Maxwell House
34.5 → 30.6 oz −11.3%Source: mouseprint.org - 🇺🇸 Chocolate & Candy · 2020
Hershey's Kisses
18 → 16 oz −11.1%Source: mouseprint.org - 🇺🇸 Coffee & Tea · 2023
Folgers Breakfast Blend
25.4 → 22.6 oz −11.0%Source: mouseprint.org - 🇺🇸 Chocolate & Candy · 2024
Party-size Reese's miniatures
40 → 35.6 oz −11.0%Source: lendingtree.com - 🇺🇸 Chocolate & Candy · 2024
Party-pack Rolo chewy caramels
40 → 35.6 oz −11.0%Source: lendingtree.com - 🇺🇸 Paper Towels · 2021
Bounty Paper Towels
165 → 147 sheets −10.9%Source: mouseprint.org - 🇺🇸 Personal Care · 2023
Equate Liquid Hand Soap
56 → 50 oz −10.7%Source: mouseprint.org - 🇺🇸 Toilet Paper · 2021
Costco-Kirkland Toilet Paper
425 → 380 sheets −10.6%Source: mouseprint.org - 🇺🇸 Chocolate & Candy · 2024
Party-pack Hershey's miniatures assortment
40 → 35.9 oz −10.3%Source: lendingtree.com - 🇺🇸 Dish & Cleaning · 2018
Lysol wipes
19.7 → 17.7 oz −10.2%Source: mouseprint.org - 🇺🇸 Breakfast Cereals · 2022
Quaker Life Cereal
24.8 → 22.3 oz −10.1%Source: mouseprint.org - 🇺🇸 Cookies & Crackers · 2024
Oreo
13.1 → 11.78 oz −10.1%Source: mouseprint.org - 🇺🇸 Toilet Paper · 2023
Quilted Northern Toilet Tissue
328 → 295 sheets −10.1%Source: mouseprint.org - 🇺🇸 Bread & Bakery · 2026
Thomas' Bagels 6-pack
20 → 18 oz −10.0%Source: mouseprint.org - 🇺🇸 Breakfast Cereals · 2024
Chex Mix
15 → 13.5 oz −10.0%Source: mouseprint.org - 🇺🇸 Laundry · 2022
Seventh Generation Detergent
100 → 90 oz −10.0%Source: mouseprint.org - 🇺🇸 Laundry · 2022
Arm & Hammer Detergent
75 → 67.5 oz −10.0%Source: mouseprint.org - 🇺🇸 Oral Care · 2023
Crest Gum Detoxify
4.1 → 3.7 oz −9.8%Source: mouseprint.org - 🇺🇸 Breakfast Cereals · 2024
Family-size Frosted Flakes
24 → 21.7 oz −9.6%Source: lendingtree.com - 🇺🇸 Juice & Drinks · 2024
Party-size milk chocolate M&M's
42 → 38 oz −9.5%Source: lendingtree.com - 🇺🇸 Breakfast Cereals · 2026
Kellogg's Corn Pops
18.1 → 16.4 oz −9.4%Source: mouseprint.org - 🇺🇸 Personal Care · 2020
Johnson's Baby Shampoo
15 → 13.6 oz −9.3%Source: mouseprint.org - 🇺🇸 Personal Care · 2018
Johnson's Baby Shampoo
15 → 13.6 oz −9.3%Source: mouseprint.org - 🇺🇸 Juice & Drinks · 2025
Hershey's snack size chocolate bag
19.8 → 18 oz −9.1%Source: mouseprint.org - 🇺🇸 Paper Towels · 2024
Scott Choose-A-Sheet paper towels, 6 double rolls
110 → 100 sheets/roll −9.1%Source: lendingtree.com - 🇺🇸 Bread & Bakery · 2026
Thomas' Bagels
22 → 20 oz −9.1%Source: mouseprint.org - 🇺🇸 Toilet Paper · 2016
Cottonelle
418 → 380 sheets −9.1%Source: mouseprint.org - 🇺🇸 Toilet Paper · 2010
Scott toilet tissue
115.2 → 104.8 sq ft −9.0%Source: consumerreports.org - 🇺🇸 Chips & Snacks · 2023
Pepperidge Farm Gold Fish
30 → 27.3 oz −9.0%Source: mouseprint.org - 🇺🇸 Paper Towels · 2025
Bounty Triple Roll paper towels
135 → 123 sheets/roll −8.9%Source: mouseprint.org - 🇺🇸 Personal Care · 2024
Secret Deodorant
2.6 → 2.37 oz −8.8%Source: mouseprint.org - 🇺🇸 Breakfast Cereals · 2022
Cap'n Crunch
12.5 → 11.4 oz −8.8%Source: mouseprint.org - 🇺🇸 Cookies & Crackers · 2020
Keebler Club Crackers
13.7 → 12.5 oz −8.8%Source: mouseprint.org - 🇺🇸 Laundry · 2024
Tide
92 → 84 oz −8.7%Source: mouseprint.org - 🇺🇸 Paper Towels · 2025
Viva paper towels double roll
94 → 86 sheets/roll −8.5%Source: mouseprint.org - 🇺🇸 Breakfast Cereals · 2023
Kellogg's Corn Pops
14.3 → 13.1 oz −8.4%Source: mouseprint.org - 🇺🇸 Paper Towels · 2024
Great Value Ultra Strong paper towels, 6 double rolls
120 → 110 sheets/roll −8.3%Source: lendingtree.com - 🇺🇸 Paper Towels · 2024
Sparkle Pick-A-Size paper towels, 6 double rolls
120 → 110 sheets/roll −8.3%Source: lendingtree.com - 🇺🇸 Dairy · 2010
Kraft American cheese
24 → 22 slices −8.3%Source: consumerreports.org - 🇺🇸 Meat & Fish · 2010
Hebrew National franks
12 → 11 oz −8.3%Source: consumerreports.org - 🇺🇸 Personal Care · 2023
Dove Body Wash
24 → 22 oz −8.3%Source: mouseprint.org - 🇺🇸 Toilet Paper · 2022
Charmin Ultra Strong Mega Rolls
264 → 242 sheets −8.3%Source: mouseprint.org - 🇺🇸 Chips & Snacks · 2021
Tostitos Hint of Guacamole
12 → 11 oz −8.3%Source: mouseprint.org - 🇺🇸 Toilet Paper · 2022
Cottonelle Mega Roll (1-ply)
340 → 312 sheets/roll −8.2%Source: inquirer.com - 🇺🇸 Paper Towels · 2019
Brawny Paper Towels
87 → 80 sheets −8.0%Source: mouseprint.org - 🇺🇸 Laundry · 2025
Tide
100 → 92 oz −8.0%Source: mouseprint.org - 🇺🇸 Dish & Cleaning · 2026
Febreze air spray can
8.8 → 8.1 oz −8.0%Source: mouseprint.org - 🇺🇸 Breakfast Cereals · 2024
Family-size Raisin Bran
24 → 22.1 oz −7.9%Source: lendingtree.com - 🇺🇸 Coffee & Tea · 2023
Gold Peak Tea half-gallon
64 → 59 fl oz −7.8%Source: usw.org - 🇺🇸 Coffee & Tea · 2025
Pure Leaf tea half-gallon
64 → 59 fl oz −7.8%Source: mouseprint.org - 🇺🇸 Juice & Drinks · 2010
Tropicana orange juice
64 → 59 oz −7.8%Source: consumerreports.org - 🇺🇸 Juice & Drinks · 2025
Dole Juices
64 → 59 oz −7.8%Source: mouseprint.org - 🇺🇸 Juice & Drinks · 2025
Simply Orange Orange Juice
64 → 59 oz −7.8%Source: mouseprint.org - 🇺🇸 Toilet Paper · 2017
Charmin
154 → 142 sheets −7.8%Source: mouseprint.org - 🇺🇸 Chips & Snacks · 2017
Pringles
5.96 → 5.5 oz −7.7%Source: mouseprint.org - 🇺🇸 Tissues · 2023
Kleenex Ultra Soft small box
65 → 60 tissues −7.7%Source: usw.org - 🇺🇸 Breakfast Cereals · 2024
Family-size cinnamon oat crunch Cheerios
26 → 24 oz −7.7%Source: lendingtree.com - 🇺🇸 Breakfast Cereals · 2024
Kellogg's Special K Red Berries Cereal
16.9 → 15.6 oz −7.7%Source: mouseprint.org - 🇺🇸 Pet Food · 2022
Natural Balance Adult Dog Food
26 → 24 lb −7.7%Source: mouseprint.org - 🇺🇸 Toilet Paper · 2020
Charmin Ultra Strong
286 → 264 sheets −7.7%Source: mouseprint.org - 🇺🇸 Toilet Paper · 2022
Charmin Ultra Soft Mega Roll
264 → 244 sheets/roll −7.6%Source: inquirer.com - 🇺🇸 Toilet Paper · 2022
Charmin Ultra Soft Super Mega Roll
396 → 366 sheets/roll −7.6%Source: inquirer.com - 🇺🇸 Oral Care · 2021
Crest Toothpaste
4.1 → 3.8 oz −7.3%Source: mouseprint.org - 🇺🇸 Juice & Drinks · 2008
Tropicana orange juice
96 → 89 oz −7.3%Source: mouseprint.org - 🇺🇸 Dish & Cleaning · 2023
Dawn Dishwashing Liquid
19.4 → 18 oz −7.2%Source: mouseprint.org - 🇺🇸 Dish & Cleaning · 2022
Dawn Ultra dish soap
7 → 6.5 fl oz −7.1%Source: usw.org - 🇺🇸 Toilet Paper · 2025
Charmin Ultra Soft Mega Roll (2025)
224 → 208 sheets/roll −7.1%Source: mouseprint.org - 🇺🇸 Toilet Paper · 2018
Charmin
308 → 286 sheets −7.1%Source: mouseprint.org - 🇺🇸 Meat & Fish · 2009
Kirkland tuna (Costco)
7 → 6.5 oz −7.1%Source: mouseprint.org - 🇺🇸 Laundry · 2021–2022
Gain liquid laundry detergent
165 → 154 fl oz −6.7%Source: inquirer.com - 🇺🇸 Toilet Paper · 2018
Quilted Northern
330 → 308 sheets −6.7%Source: mouseprint.org - 🇺🇸 Cookies & Crackers · 2023
Double Stuf Oreo Family Size
20 → 18.71 oz −6.5%Source: usw.org - 🇺🇸 Chips & Snacks · 2021
Doritos
11.75 → 11 oz −6.4%Source: mouseprint.org - 🇺🇸 Meat & Fish · 2026
Oscar Mayer Beef Franks
16 → 15 oz −6.2%Source: mouseprint.org - 🇺🇸 Dish & Cleaning · 2026
Dawn Platinum dish soap
32 → 30 fl oz −6.2%Source: mouseprint.org - 🇺🇸 Baking & Spreads · 2026
Smucker's Strawberry Jam large jar
32 → 30 oz −6.2%Source: mouseprint.org - 🇺🇸 Juice & Drinks · 2024
Party-size dark chocolate M&M's
19.2 → 18 oz −6.2%Source: lendingtree.com - 🇺🇸 Dish & Cleaning · 2026
Dawn Platinum
32 → 30 oz −6.2%Source: mouseprint.org - 🇺🇸 Juice & Drinks · 2013
Ocean Spray cranberry juice
64 → 60 oz −6.2%Source: mouseprint.org - 🇺🇸 Breakfast Cereals · 2021–2023
Cocoa Puffs Family Size
19.3 → 18.1 oz −6.2%Source: usw.org - 🇺🇸 Chocolate & Candy · 2023
Peanut M&Ms
10.7 → 10.05 oz −6.1%Source: mouseprint.org - 🇺🇸 Oral Care · 2023
Colgate Total
5.1 → 4.8 oz −5.9%Source: mouseprint.org - 🇺🇸 Toilet Paper · 2022
Cottonelle Mega Roll (2-ply)
284 → 268 sheets/roll −5.6%Source: inquirer.com - 🇺🇸 Chips & Snacks · 2024
Party-size original Tostitos
18 → 17 oz −5.6%Source: lendingtree.com - 🇺🇸 Breakfast Cereals · 2024
Family-size apple cinnamon Cheerios
20.1 → 19 oz −5.5%Source: lendingtree.com - 🇺🇸 Chocolate & Candy · 2021
Milky Way
11.24 → 10.65 oz −5.2%Source: mouseprint.org - 🇺🇸 Laundry · 2023
Tide Oxi
154 → 146 oz −5.2%Source: mouseprint.org - 🇺🇸 Chips & Snacks · 2022
Doritos (regular bag)
9.75 → 9.25 oz −5.1%Source: usw.org - 🇺🇸 Breakfast Cereals · 2024
Family-size Reese's Puffs
20.7 → 19.7 oz −4.8%Source: lendingtree.com - 🇺🇸 Dish & Cleaning · 2015
Dawn
445 → 425 g −4.5%Source: mouseprint.org - 🇺🇸 Laundry · 2023
Gain Detergent
92 → 88 oz −4.3%Source: mouseprint.org - 🇺🇸 Ice Cream · 2025
Turkey Hill ice cream
48 → 46 oz −4.2%Source: mouseprint.org - 🇺🇸 Pasta, Rice & Meals · 2015
Campbell's Spaghetti
14.75 → 14.2 oz −3.7%Source: mouseprint.org - 🇺🇸 Breakfast Cereals · 2024
Honey Nut Chex
20.3 → 19.6 oz −3.4%Source: lendingtree.com - 🇺🇸 Chips & Snacks · 2024
Party-size nacho cheese Doritos
15 → 14.5 oz −3.3%Source: lendingtree.com - 🇺🇸 Dairy · 2016
Philadelphia cream cheese
16 → 15.5 oz −3.1%Source: mouseprint.org - 🇺🇸 Oral Care · 2016
Colgate
8.2 → 8 oz −2.4%Source: mouseprint.org