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Did The Vitamin Shoppe shrink its products?

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Updated 2026-10-22 (latest case added) · 2 sourced cases, each linked to its source

Did The Vitamin Shoppe shrink its products? Yes. We have 2 documented shrinkflation cases for The Vitamin Shoppe from 2017 to 2018, reported in the US. The biggest cut: The Vitamin Shoppe Ginkgo Biloba Extract 60 mg capsules, 90 capsules → 60 capsules (−33.3%). The most recent: The Vitamin Shoppe Hawthorn Extract 565 mg capsules, 360 capsules → 300 capsules (2018). The median The Vitamin Shoppe pack lost 25.0%, a 35.0% hidden price rise per unit at the same price.

Size Facts
Did The Vitamin Shoppe products shrink?Yes
Documented cases2
Biggest cut−33.3%
Median cut−25.0%
Hidden rise per unit at the same price (median)+35.0%
Years2017–2018
Most recent2018
CountriesUnited States
Tracked daily0

2 documented cases. Biggest cut: The Vitamin Shoppe Ginkgo Biloba Extract 60 mg capsules, 90 capsules → 60 capsules (−33.3%). See cases below.

Vitamin shrinkflationUS Shrinkflation Tracker

Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.

Documented cases (2)

FAQ

Did The Vitamin Shoppe shrink its products?

Yes. ShrinkRadar has 2 documented, sourced shrinkflation cases for The Vitamin Shoppe (2017–2018). The biggest cut was The Vitamin Shoppe Ginkgo Biloba Extract 60 mg capsules, 90 capsules → 60 capsules (−33.3%).

Which The Vitamin Shoppe products got smaller?

Documented, newest first: The Vitamin Shoppe Hawthorn Extract 565 mg capsules: 360 capsules → 300 capsules (2018); The Vitamin Shoppe Ginkgo Biloba Extract 60 mg capsules: 90 capsules → 60 capsules (2017).

How much smaller did The Vitamin Shoppe products get?

The cuts range from −16.7% to −33.3%, with a median of −25.0%. At an unchanged shelf price that median cut means paying 35.0% more per unit.

When did The Vitamin Shoppe shrink its products?

By year in our library: 2018 (1), 2017 (1). The most recently reported is The Vitamin Shoppe Hawthorn Extract 565 mg capsules, dated 2018.

Who reported The Vitamin Shoppe shrinkflation?

These cases come from dsld.od.nih.gov, covering the US. Each case page quotes and links its source.

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