Health and supplements hidden inflation: +15.2% per unit vs +3.2% official inflation

By ShrinkRadar · Updated 2026-11-05 · Part of the ShrinkRadar Index, recomputed from the case library and official price data on every build

When a health and supplements pack shrinks, its price per unit jumps. In 8 documented health and supplements shrinks with shelf prices before and after and an official match (2023–2026), the median price per unit changed +15.2%. Official inflation for the same cases, matched to each one’s category, country and time, was +3.2%: official prices up 3.2%, the ShrinkRadar per-unit price up 15.2% over the same periods.

In one lineBy countryBy yearCasesOfficial seriesMethodCite

Health and supplements in one line

Each line is computed from the tables below. Copy one with its source.

1. Health and supplements: official prices were up 3.2% and the ShrinkRadar per-unit price up 15.2% over the same periods. Packs that shrank cost a median 15.2% more per unit than the pack they replaced, against 3.2% official inflation for the same category, country and time (8 priced cases with an official match, 2023–2026, all from Verbraucherzentrale Hamburg).

2. In 100% of those health and supplements cases (8 of 8), the price per unit rose more than official inflation for the same category, country and time.

3. Across all 59 documented health and supplements shrinks since 2018, the size cut alone raised the price per unit by a median 22.2%, before any change in the shelf price.

4. In Germany, health and supplements packs that shrank were up 15.2% per unit, while official prices (Eurostat HICP) for the same cases were up 3.2% over the same periods (8 priced cases with an official match, 2023–2026, all from Verbraucherzentrale Hamburg).

By country

The same comparison for health and supplements cases by the country they come from, each against its own statistics office. A country needs at least 5 priced cases with an official match; 7 of 8 countries have fewer, and the table says so instead of showing a figure.

By year

By the year the pack changed. A year needs at least 5 priced cases; thin years are marked. Comparisons spanning several years (0 health and supplements cases) are left out of this series but kept in the headline and the case list.

The 59 health and supplements cases

Which cases count. All 59 health and supplements cases that changed in 2018 or later are listed and count in the size-cut figure. The per-unit headline uses the 8 that have shelf prices before and after and an official match (listed first). Left out of the per-unit figure: 48 size-only cases (the source recorded no shelf prices; we never fill one in), and 3 priced cases without an official match. Cases without an official match: no official benchmark loaded for this country (33). Not listed: 9 older health and supplements cases that changed before 2018, outside the range of the official data.

Official series used

Each health and supplements case is matched to one official series for its country. A broad match means no series exists for exactly this category, so the nearest wider one is used.

Method and limits

Cite this page

ShrinkRadar, “ShrinkRadar Index: health and supplements hidden inflation”, https://shrinkradar.com/shrinkflation-index/health-and-supplements/, accessed 2026-11-05. Data: ShrinkRadar case library; U.S. Bureau of Labor Statistics CPI-U; Eurostat HICP; Office for National Statistics CPI (Open Government Licence v3.0).

More on health and supplements

• ShrinkRadar Index: all categories →Every category, country, month and year, with CSV downloads.
• Vitamin shrinkflation →Every documented case in one place, brand by brand.
• All Health & Supplements cases and tracked products →Size Facts, brands caught most often and products we check daily.
• shrinkflation-index.csv →Every Index figure, including this category, with case counts and a status column for thin rows.

Other categories in the Index

• Chocolate and candy +20.0% vs +8.7%
• Pasta, rice and meals +16.4% vs −0.7%
• Chips and snacks +19.5% vs +4.7%
• Dairy +11.1% vs +4.8%
• Breakfast cereal +25.0% vs +2.6%
• Laundry +14.5% vs +2.0%
• Coffee and tea +25.0% vs +11.6%
• Cookies and crackers +21.2% vs +1.3%
• Meat and fish +19.3% vs +3.0%
• Personal Care +27.9% vs +1.6%
• Soap, shampoo and body wash +21.4% vs +1.9%
• Dish soap and cleaners +11.1% vs +1.7%
• Juice and soft drinks +33.2% vs +5.0%
• Frozen Foods +16.9% vs +3.8%
• Baking goods and spreads +25.1% vs +2.8%
• Pet Food +17.6% vs +1.9%
• Bread and bakery +16.0% vs +1.6%
• Toilet Paper +29.4% vs +28.8%
• Ice Cream +9.5% vs +6.6%
• Paper Towels +25.8% vs +28.8%

Closest to a figure (priced cases with an official match now, of 5 needed): Baby 4, needs 1 more; Household 4, needs 1 more; Oral Care 4, needs 1 more; Tissues 4, needs 1 more; Feminine Care 3, needs 2 more; Shaving & Razors 2, needs 3 more; Cat Litter & Pet Supplies 1, needs 4 more; Deodorant 1, needs 4 more; Bags, Foil & Wrap 0, needs 5 more.