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Did BioTechUSA Diet Shake (Hungary) shrink?

Size FactsDid it shrink? Yes
Before720 g
After400 g
−44.4%smaller
Price per 100 g · if the price stayed the same+80.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 6th-largest of 68 documented health & supplements cuts; a bigger cut than 98% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 6 May 2026
Country
Hungary
Brand
BioTechUSA
Category
Health & Supplements
Source
nkfh.gov.hu

Source and evidence

NKFH (Hungarian consumer protection authority) downsizing register — BioTechUSA - DIET SHAKE – BANÁN ÍZŰ TEJSAVÓFEHÉRJE ITALPOR MAGAS ROSTT (2026-05-06) nkfh.gov.hu

Source fetched 2026-10-27.

Listed in the NKFH downsizing register (published 2026-05-06) on notification by BioTechUSA Kft.: 720 g → 400 g. The register has 3 records for this change (flavours/scents/pack variants): BioTechUSA - DIET SHAKE – BANÁN ÍZŰ TEJSAVÓFEHÉRJE ITALPOR M; BioTechUSA - DIET SHAKE – PISZTÁCIA ÍZŰ TEJSAVÓFEHÉRJE ITALP; BioTechUSA - DIET SHAKE – SÓS KARAMELL ÍZŰ TEJSAVÓFEHÉRJE IT. Other record pages: nkfh.gov.hu, nkfh.gov.hu. The 720 g pack was replaced by a 400 g pack. The register gives sizes only, no shelf prices.

Evidence
Typeofficial register (company notification to Hungary's consumer protection authority, NKFH)
Confidencehigh

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What the source says

“Termék megnevezése/ Márkanév BioTechUSA - DIET SHAKE – BANÁN ÍZŰ TEJSAVÓFEHÉRJE ITALPOR MAGAS ROSTTARTALOMMAL, GLÜKOMANNÁNNAL, L-KARNITINNEL, KRÓMMAL ÉS ÉDESÍTŐSZERREL. Közzététel időpontja 2026. 05. 06. Bejelentő cégnév BioTechUSA Kft. Korábbi termékméret 720 g Új, csökkentett termékméret 400 g Termékjelölés szerinti gyártó BioTechUSA Kft. 1033 Budapest, Huszti út 60., Magyarország Termékjelölés szerinti forgalmazó BioTechUSA Kft.”

More from Hungary: the Hungary shrinkflation tracker has all 80 documented cases, sortable and filterable.

Topic guide: protein powder shrinkflation, every documented case in one place, brand by brand. Also: vitamin shrinkflation.

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Cite this case

ShrinkRadar, “Did BioTechUSA Diet Shake (Hungary) shrink? 720 g → 400 g”, https://shrinkradar.com/cases/biotechusa-diet-shake-hungary-2026.html, accessed 2026-11-05. Original source: NKFH (Hungarian consumer protection authority) downsizing register — BioTechUSA - DIET SHAKE – BANÁN ÍZŰ TEJSAVÓFEHÉRJE ITALPOR MAGAS ROSTT (2026-05-06) (https://nkfh.gov.hu/kiszereles-csokkentes/md7twqc5p86flg83hwlxlijf).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.