Are drinks getting smaller? Juice, soda and beer shrinkflation

How to compare juice, soda and beer

1. Price per litre or per fluid ounce. Bottle and carton sizes differ between brands, so the price per bottle says little.
2. 1-litre bottles: Katlenburger Johannisbeer-Weinschorle 1 l → 0.75 l (Germany, 2026); Beckers bester Klarer Apfelsaft 1 l → 0.75 l (Germany, 2026); Beckers Bester Roter Früchtepunsch 1 l → 0.75 l (Germany, 2025).
3. 1.5-litre bottles: Lipton Ice Tea bottle (France) 1.5 l → 1.25 l (France, 2023); Pepsi 1.5 l → 1.25 l (Germany, 2024); Schwip Schwap Zero Cola & Orange 1.5 l → 1.25 l (Germany, 2024).
4. Sports drinks: Gatorade Thirst Quencher bottle 32 fl oz → 28 fl oz (United States, 2022); Powerade 32 oz → 28 oz (United States, 2020); Freeway Iso Tonic 750 ml → 500 ml (Germany, 2025).
5. Juice shots: Morrisons ginger shot 100 ml → 60 ml (United Kingdom, 2026); innocent immunity shots, ginger (UK) 80 ml → 60 ml (United Kingdom, 2026); compare the price per 100 ml.
6. Look it up: search a brand, or use the barcode lookup.

More: all juice & drinks cases · tobacco & alcohol · coffee & tea shrinkflation · chips shrinkflation · ice cream shrinkflation · US tracker · Germany list · UK tracker.

FAQ

Are drink bottles getting smaller?

Yes. Juice cartons, soda bottles and beer cans keep shrinking. ShrinkRadar has 44 documented cases of juice, soft drinks, sports drinks, beer and spirits sold in smaller packs or with fewer items, in Germany, the US, the UK, the Netherlands, Italy, Brazil, Spain, France and New Zealand, from 2008 to 2026 (7 of them in 2026). The median cut is 16.7%, which is a 20.0% higher price per unit if the pack price stayed the same. The most recent: innocent immunity shots, ginger (UK) 80 ml → 60 ml (2026); Morrisons ginger shot 100 ml → 60 ml (2026); Beckers bester Klarer Apfelsaft 1 l → 0.75 l (2026); Covelt Dixap Appel 500 ml → 400 ml (2026).

Which drink shrank the most?

SodaStream flavor concentrate bottle: 50 servings → 29 servings (−42.0%, 2015, source: mouseprint.org). Others with big cuts: Morrisons ginger shot 100 ml → 60 ml; HiPP 100% Bio Direktsaft Karotte 500 ml → 330 ml; Freeway Iso Tonic 750 ml → 500 ml.

Has Florida's Natural shrunk its bottles?

Yes. 3 documented cuts, newest first: Florida's Natural 59 oz → 52 oz (2018); Florida's Natural orange juice (2018) 59 fl oz → 52 fl oz (2018); Florida's Natural orange juice (2010) 64 fl oz → 59 fl oz (2010).

Has Simply Orange shrunk its bottles?

Yes. 3 documented cuts, newest first: Simply Orange Orange Juice 64 oz → 59 oz (2025); Simply Orange juice carafe 52 fl oz → 46 fl oz (2025); Simply Orange 59 oz → 52 oz (2018).

Has Tropicana shrunk its bottles?

Yes. 3 documented cuts, newest first: Tropicana Creations Pure Premium orange & raspberry juice (UK) 1000 ml → 850 ml (2016); Tropicana orange juice 64 oz → 59 oz (2010); Tropicana orange juice 96 oz → 89 oz (2008).

Did the price per unit go up?

Where the source recorded the price before and after (26 cases), 26 cost more per unit afterwards.

Is orange juice getting smaller?

Yes. US cartons, oldest first: Tropicana orange juice 96 oz → 89 oz (2008); Florida's Natural orange juice (2010) 64 fl oz → 59 fl oz (2010); Tropicana orange juice 64 oz → 59 oz (2010); Florida's Natural 59 oz → 52 oz (2018); Florida's Natural orange juice (2018) 59 fl oz → 52 fl oz (2018); Simply Orange 59 oz → 52 oz (2018); Simply Orange Orange Juice 64 oz → 59 oz (2025); Simply Orange juice carafe 52 fl oz → 46 fl oz (2025). Each is a separate report about a specific carton.

Are soda bottles getting smaller?

Yes. 10 soft drink, iced tea and sports drink cases, the biggest: Freeway Iso Tonic 750 ml → 500 ml (Germany, 2025); Penny Bitter Lemon 1.5 l → 1 l (Germany, 2022); Vilsa Leichte Bio-Limo Blaubeere 0.75 l → 0.5 l (Germany, 2025); Chaps Premium Zobo soft drink (Morrisons) 330 ml → 275 ml (United Kingdom, 2026).

Are beer bottles and cans getting smaller?

Yes. 6 beer, wine and spirits cases: Baileys Strawberries & Cream 700 ml → 500 ml (Germany, 2024); La Trappe tripel 1800 ml → 1320 ml (Netherlands, 2024); Captain Morgan Mojito 330 ml → 250 ml (Germany, 2023); Beck's can (Italy) 50 cl → 44 cl (Italy, 2024); Corona Extra bier (6-pack, per item) 355 ml → 330 ml (Netherlands, 2024).

How do I compare drink prices fairly?

Use the price per litre (per fluid ounce in the US), not per bottle or can. The unit price calculator compares bottles by volume or count.

Where does this data come from?

From allsupers.co.uk, vzhh.de, consumentenbond.nl, consumer.org.nz, mouseprint.org, altroconsumo.it, cuisine.journaldesfemmes.fr, procon.niteroi.rj.gov.br. Each case page quotes or links its source, and we list a cut only when the source gives both the old and the new size or count. We do not estimate.