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Did Tropicana Creations Pure Premium orange & raspberry juice (UK) shrink?

Size FactsDid it shrink? Yes
Before1000 ml
After850 ml
−15.0%smaller
Price per 100 ml · observed+17.6%Shelf price £2.48 → £2.48, as recorded by the source.

Before you paid £0.25 per 100 ml; after, £0.29 per 100 ml: 17.6% more for the same amount.

How big a cut? The 23rd-largest of 38 documented juice & drinks cuts; a bigger cut than 59% of all 1,366 cases in the library. See the biggest cuts →

When
2016 · reported 20 Apr 2016
Country
United Kingdom
Brand
Tropicana
Category
Juice & Drinks
Source
lovemoney.com

Source and evidence

lovemoney — Shoppers 'paying more for shrinking supermarket goods' (Which? research, 20 Apr 2016) lovemoney.com

Source fetched 2026-11-05.

Which? (April 2016): the carton went from 1 litre to 850 ml and stayed at £2.48 in Asda.

Evidence
Typeconsumer organisation survey (Which?) reported by news site
Confidencehigh
Size cut alone, at the old price+17.6%

Check the math in the calculator or compare old and new unit prices.

What the source says

“…Tesco sold these for £1.59 before the size shrank, but increased it to £1.69 afterwards. Tropicana Creations Pure Premium Orange & Raspberry juice Decreased from one litre to 850ml (15% reduction) ​Photo credit: Which? The juice remained at the same price (£2.48) in Asda after it shrank in size.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: juice, soda and drinks shrinkflation, every documented case in one place, brand by brand.

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ShrinkRadar, “Did Tropicana Creations Pure Premium orange & raspberry juice (UK) shrink? 1000 ml → 850 ml”, https://shrinkradar.com/cases/tropicana-creations-pure-premium-orange-and-raspberry-juice-uk-2016.html, accessed 2026-11-05. Original source: lovemoney — Shoppers 'paying more for shrinking supermarket goods' (Which? research, 20 Apr 2016) (https://www.lovemoney.com/news/51965/shrinking-products-size-price-tropicana-andrex-digestives-dettol-tesco).

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