Is coffee getting smaller? Coffee and tea shrinkflation

How to compare coffee packs

1. Price per ounce or per 100 g. Shelf tags in the US and UK usually show this; it is the only fair comparison between cans.
2. Ignore “makes up to N cups”. The cup count assumes a brew strength chosen by the brand and has dropped along with the weight.
3. Check pods and sticks twice. Both the count per box and the grams per pod can shrink (Jacobs 3in1 sticks went from 180 g to 120 g per box).
4. Compare jar sizes. Instant coffee jars lost 5–10 g at a time (Nescafé 200 → 190 g, Kenco 100 → 95 g).
5. Look it up: search a brand, or use the barcode lookup.

More: all coffee & tea cases · breakfast cereals · butter, cheese & yogurt · juice & soda shrinkflation · US tracker · UK tracker · Germany list · Israel tracker · ShrinkRadar Index · Thanksgiving & holiday meal.

FAQ

Are coffee cans and jars getting smaller?

Yes. Coffee cans, jars and bags keep shrinking. ShrinkRadar has 57 documented cases of coffee, tea and cocoa products sold in smaller packs or with fewer items, in Germany, the US, the UK, Israel, Japan, the Netherlands, Austria, Spain and South Korea, from 2012 to 2026 (14 of them in 2026). The median cut is 12.5%, which is a 14.3% higher price per unit if the pack price stayed the same. The most recent: Eight O'Clock The Original whole bean coffee, large bag 40 oz → 38 oz (2026); Kenco Millicano instant coffee jar (Original/Americano and Decaf) 100 g → 90 g (2026); Kenco Smooth / Rich / Decaf instant coffee jar, large 200 g → 190 g (2026); Kenco Smooth / Rich / Decaf instant coffee jar, small 100 g → 95 g (2026).

Which coffee shrank the most?

Jacobs 3in1 Kaffeesticks Caramel: 169 g → 112 g (−33.7%, 2025, source: vzhh.de). Others with big cuts: Jacobs 3in1 Kaffeesticks 180 g → 120 g; Jacobs 3in1 Kaffeesticks Milka 180 g → 124 g; Jacobs Typ Cappuccino 400 g → 290 g.

Has Jacobs shrunk its coffee?

Yes. 7 documented cuts, newest first: Jacobs Espresso Sticks 25 pieces → 20 pieces (2026); Jacobs 2in1 Kaffeesticks 140 g → 124 g (2025); Jacobs 3in1 Kaffeesticks 180 g → 120 g (2025); Jacobs 3in1 Kaffeesticks Caramel 169 g → 112 g (2025); Jacobs Typ Cappuccino 400 g → 290 g (2025); Jacobs Typ Cappuccino Typ Choco 500 g → 400 g (2025); Jacobs Typ Cappuccino Typ Choco 144 g → 126.4 g (2022).

Has Folgers shrunk its coffee?

Yes. 4 documented cuts, newest first: Folgers classic roast ground coffee 48 oz → 40.3 oz (2024); Folgers Breakfast Blend 25.4 oz → 22.6 oz (2023); Folgers coffee canister 51 oz → 43.5 oz (2022); Folgers 27.8 oz → 24.2 oz (2015).

Has Nescafé shrunk its coffee?

Yes. 4 documented cuts, newest first: Nescafé Gold Entkoffeiniert 200 g → 190 g (2025); Nescafé Typ Cappuccino weniger süß 250 g → 220 g (2024); Nescafé Original instant coffee 200 g → 190 g (2023); Nescafé Azera Americano tin (UK) 100 g → 90 g (2022).

Did the price per unit go up?

Where the source recorded the price before and after (32 cases), 32 cost more per unit afterwards.

How much coffee is missing from a can?

Big US canisters lost the most: Folgers went from 51 oz to 43.5 oz (2022) and from 48 oz to 40.3 oz (2024); Maxwell House went from 34.5 oz to 30.6 oz (2012) and from 28 oz to 24.5 oz (2017). Each is a separate report about a specific can.

How do I compare coffee prices fairly?

Use the price per ounce or per 100 g, not per can or jar. For pods and sticks, compare the price per pod and the grams per pod, because the pod count and the fill can both drop. The unit price calculator compares packs by weight or count.

Where does this data come from?

From mouseprint.org, dev.to, thegrocer.co.uk, israelhayom.co.il, meito-abc.co.jp, vzhh.de, morinaga.co.jp, consumentenbond.nl. Each case page quotes or links its source, and we list a cut only when the source gives both the old and the new size or count. We do not estimate.