Did meito Kaori Takai Milk Cocoa 400 g (Japan) shrink?

Size FactsDid it shrink? Yes
Before400 g
After360 g
−10.0%smaller
Price per 100 g · if the price stayed the same+11.1%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 39th-largest of 57 documented coffee & tea cuts (tied with 5 others); a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 18 Dec 2025
Country
Japan
Brand
meito
Category
Coffee & Tea
Source
meito-abc.co.jp

Source and evidence

meito — price revision and content change notice (18 Dec 2025) meito-abc.co.jp

Source fetched 2026-10-29.

From 2 Mar 2026 the cocoa lost 10% and its price rose about 9%, roughly 21% more per gram. The 200 g bag went to 180 g; ten more meito drink mixes (e.g. lemon tea 470 g to 420 g) were cut without a price change.

Evidence
Typemanufacturer announcement (price/size notice)
Confidencehigh

Check the math in the calculator.

What the source says

“ましては、一部商品の価格改定および内容量変更を実施 させていただきます。 引き続きコスト削減に取り組むとともに、お客様に安全・安心で高品質な商品を提供できますよう努めてまいります ので、何卒ご理解賜りたくお願い申し上げます。 記 1.価格改定および内容量変更(2品) 商品名 内容量 価格改定率 変更日 変更前 変更後 香り高いミルクココア 400g 360g 約9% 3月2日 発売分より 香り高いミルクココア 200g 180g 2.内容量変更(10品) 商品名 内容量 変更日 変更前 変更後 レモンティー 470g 420g 3月2日 発売分より レモンティー 280g 240g アップルティー…”

More from Japan: the Japan shrinkflation tracker has all 39 documented cases, sortable and filterable.

Topic guide: coffee shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did meito Kaori Takai Milk Cocoa 400 g (Japan) shrink? 400 g → 360 g”, https://shrinkradar.com/cases/meito-kaori-takai-milk-cocoa-400-g-japan-2026.html, accessed 2026-11-05. Original source: meito — price revision and content change notice (18 Dec 2025) (https://www.meito-abc.co.jp/content/wp-content/uploads/post/6490/20251218_release1.pdf).

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