Known cases / Coffee & Tea / Kenco
Did Kenco Millicano instant coffee jar (Original/Americano and Decaf) shrink?
100 → 90 g −10.0%Size Facts
Before100 g
After
90 g
Hidden unit-price rise at same price+11.1%
When2026
CountryUnited Kingdom
Price£3.50 → £4.00
Evidenceretailer online-catalogue scan, confirmed on retailer product pages
Confidencemedium
Source: DEV Community — 29 pack-size changes in a week: shrinkflation scan of 71,000 UK grocery products (Oct 2026) (dev.to). Source fetched 2026-10-17. Asda shows the £4.00 as a Rollback price. Tesco also lists Kenco Millicano Americano at 90g. Separate from Kenco's 100g → 95g Smooth/Rich/Decaf change. Check the math in the calculator.
What the source says
“six, three were confirmed on the retailers' own product pages: Asda, Kenco Millicano instant coffee, both jars. The Decaf and the Original (renamed Americano) went from 100g to 90g, and the shelf price from £3.50 to £4.00. Per kilo that is £35.00 to £44.44, up 27%. Asda shows the £4.00 as a Rollback price, with a was-price of £6.92. Sainsb”
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