Known cases / Coffee & Tea / PG Tips
Did PG Tips Tasty Decaf Pyramid tea bags shrink?
180 → 140 bags −22.2%Size Facts
Before180 bags
After
140 bags
Hidden unit-price rise at same price+28.6%
When2023
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/honey-they-shrunk-the-groceries-which-reveals-more-victims-of-shrinkflation-and-ski (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“ke tea drinkers’ blood boil if they realise they're getting 22% less tea for 27% more money. Boxes of PG Tips Tasty Decaf Pyramid tea bags went from containing 180 bags to just 140 at a number of supermarkets. Many stores also dropped the price (although not always proportionately), but at Ocado the”
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