France shrinkflation list: every documented case
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By ShrinkRadar · Updated 2026-11-05 · Every case links its source
Is shrinkflation still happening in France? Yes. We have 21 documented cases of French products that got smaller (2019–2025), none dated 2026 yet. The latest: Ushuaïa shower gel (France), 300 ml → 280 ml (2025). The median pack lost 10.0%, an 11.1% hidden price rise per unit at the same price; the biggest cut was McDonald's Big Tasty, single patty (France) (−36.4%). Where the source recorded the price before and after (3 cases), 3 cost more per unit. By source: 7 cases from BFMTV and RMC Conso, 7 from foodwatch France, 4 from UFC-Que Choisir, 1 from franceinfo. Most cases: breakfast cereals (3), diapers & wipes (3), pet food (3). 2 of the 21 cases cite the consumer magazine 60 Millions de consommateurs. French sources use the English word, shrinkflation; foodwatch France calls a recipe quietly made cheaper while the price goes up cheapflation.
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LatestNewly addedFull listPer-unit risesBrandsCategoriesBy yearSourcesFAQ
Latest French shrinkflation cases
Newest first, by the date the source gives.
| Product | Size | Cut |
|---|---|---|
| Ushuaïa shower gel (France) Ushuaïa · 2025 · rmc.bfmtv.com | 300 ml → 280 ml | −6.7% |
| Friskies kitten dry food with chicken (France) Friskies · 2024 · quechoisir.org | 2 kg → 1.5 kg | −25.0% |
| Chocapic cereal, 750 g pack (France) Chocapic · 2024 · quechoisir.org | 750 g → 645 g | −14.0% |
| Chocapic cereal, 430 g pack (France) Chocapic · 2024 · quechoisir.org | 430 g → 375 g | −12.8% |
| Lion caramel and chocolate cereal (France) Lion · 2024 · quechoisir.org | 750 g → 675 g | −10.0% |
| Fleury Michon hachés à poêler au jambon (France) Fleury Michon · 2024 · foodwatch.org | 400 g → 380 g | −5.0% |
| Findus colin d'Alaska à la bordelaise (France) Findus · 2023 · foodwatch.org | 400 g → 380 g | −5.0% |
| McDonald's Big Tasty, single patty (France) McDonald's · 2023 · franceinfo.fr | 354 g → 225 g | −36.4% |
| Pedigree Vitalité adult dry dog food, poultry or beef (France) Pedigree · 2023 · bfmtv.com | 10 kg → 7 kg | −30.0% |
| Lay's Nature crisps, 300 g bag (France) Lay's · 2023 · bfmtv.com | 300 g → 250 g | −16.7% |
| Pampers Baby-Dry diapers, 62-pack (France) Pampers · 2023 · bfmtv.com | 62 diapers → 58 diapers | −6.5% |
| Doritos tortilla chips, 170 g bag (France) Doritos · 2023 · bfmtv.com | 170 g → 160 g | −5.9% |
Newly added to the French list
5 cases joined the list on 2026-11-03 and 2026-11-02 (the date it was added here, not the date of the change). All additions: latest additions.
| Product | Size | Cut |
|---|---|---|
| Friskies kitten dry food with chicken (France) Friskies · 2024 · quechoisir.org | 2 kg → 1.5 kg | −25.0% |
| Chocapic cereal, 750 g pack (France) Chocapic · 2024 · quechoisir.org | 750 g → 645 g | −14.0% |
| Chocapic cereal, 430 g pack (France) Chocapic · 2024 · quechoisir.org | 430 g → 375 g | −12.8% |
| Lion caramel and chocolate cereal (France) Lion · 2024 · quechoisir.org | 750 g → 675 g | −10.0% |
| Felix Tendres Effilés en gelée cat food pouches, 12-pack (France) Felix · 2022 · greenme.it | 100 g → 85 g | −15.0% |
Topic guides with French cases: Diaper shrinkflation (3) · Cereal shrinkflation (3) · Pet food shrinkflation (3).
Full French shrinkflation list (21)
Filter by year, category, confidence or name, and sort by any column. “Hidden rise” is the extra you pay per unit if the shelf price stays the same; “Real per unit” combines the size cut with the shelf prices the source recorded (— where it recorded none). The filters are saved in the address bar, so you can share a filtered list.
21 of 21 cases shown
Reset the filters to see the full list.
| Ushuaïa shower gel (France) Ushuaïa · Soap, Shampoo & Body Wash300 → 280 ml | −6.7% | +17.3% |
| Friskies kitten dry food with chicken (France) Friskies · Pet Food2 → 1.5 kg | −25.0% | — |
| Chocapic cereal, 750 g pack (France) Chocapic · Breakfast Cereals750 → 645 g | −14.0% | — |
| Chocapic cereal, 430 g pack (France) Chocapic · Breakfast Cereals430 → 375 g | −12.8% | — |
| Lion caramel and chocolate cereal (France) Lion · Breakfast Cereals750 → 675 g | −10.0% | — |
| Fleury Michon hachés à poêler au jambon (France) Fleury Michon · Meat & Fish · Carrefour400 → 380 g | −5.0% | — |
| Findus colin d'Alaska à la bordelaise (France) Findus · Frozen Foods · Auchan400 → 380 g | −5.0% | — |
| McDonald's Big Tasty, single patty (France) McDonald's · Fast Food & Restaurants · medium confidence354 → 225 g | −36.4% | — |
| Pedigree Vitalité adult dry dog food, poultry or beef (France) Pedigree · Pet Food · medium confidence10 → 7 kg | −30.0% | +113.4% |
| Lay's Nature crisps, 300 g bag (France) Lay's · Chips & Snacks · medium confidence300 → 250 g | −16.7% | +32.4% |
| Pampers Baby-Dry diapers, 62-pack (France) Pampers · Diapers & Wipes · medium confidence62 → 58 diapers | −6.5% | — |
| Doritos tortilla chips, 170 g bag (France) Doritos · Chips & Snacks · medium confidence170 → 160 g | −5.9% | — |
| Pampers Baby-Dry diapers, 41-pack (France) Pampers · Diapers & Wipes · medium confidence41 → 39 diapers | −4.9% | — |
| Pampers Baby-Dry diapers, 47-pack (France) Pampers · Diapers & Wipes · medium confidence47 → 45 diapers | −4.3% | — |
| Lipton Ice Tea bottle (France) Lipton · Juice & Drinks · Carrefour1.5 → 1.25 l | −16.7% | — |
| Auchan jambon supérieur slices Auchan · Meat & Fish45 → 40 g | −11.1% | — |
| Carrefour Reflets de France Corsican orange marmalade Reflets de France · Baking & Spreads325 → 315 g | −3.1% | — |
| Felix Tendres Effilés en gelée cat food pouches, 12-pack (France) Felix · Pet Food · medium confidence100 → 85 g | −15.0% | — |
| St Hubert Omega 3 margarine St Hubert · Dairy240 → 230 g | −4.2% | — |
| Kiri cheese portion Kiri · Dairy20 → 18 g | −10.0% | — |
| Saint Louis white sugar Saint Louis · Baking & Spreads750 → 650 g | −13.3% | — |
Biggest per-unit price rises in France
From the shelf prices the source recorded before and after, so these are the per-unit rises at the shelf prices the source saw, per gram, millilitre or item. 3 of 3 priced cases went up.
| Product | Size | Cut | Price · per unit · real change |
|---|---|---|---|
| Pedigree Vitalité adult dry dog food, poultry or beef (France) Pedigree · 2023 · bfmtv.com | 10 kg → 7 kg | −30.0% | €16.67 (10 kg) → €24.90 (7 kg) €1.67 → €3.56 per kg +113.4% |
| Lay's Nature crisps, 300 g bag (France) Lay's · 2023 · bfmtv.com | 300 g → 250 g | −16.7% | €2.90 → €3.20 €0.97 → €1.28 per 100 g +32.4% |
| Ushuaïa shower gel (France) Ushuaïa · 2025 · rmc.bfmtv.com | 300 ml → 280 ml | −6.7% | €2.31 (300 ml) → €2.53 (280 ml) €0.77 → €0.90 per 100 ml +17.3% |
Biggest size cuts in France
| Product | Size | Cut |
|---|---|---|
| McDonald's Big Tasty, single patty (France) McDonald's · 2023 · franceinfo.fr | 354 g → 225 g | −36.4% |
| Pedigree Vitalité adult dry dog food, poultry or beef (France) Pedigree · 2023 · bfmtv.com | 10 kg → 7 kg | −30.0% |
| Friskies kitten dry food with chicken (France) Friskies · 2024 · quechoisir.org | 2 kg → 1.5 kg | −25.0% |
| Lay's Nature crisps, 300 g bag (France) Lay's · 2023 · bfmtv.com | 300 g → 250 g | −16.7% |
| Lipton Ice Tea bottle (France) Lipton · 2023 · cuisine.journaldesfemmes.fr | 1.5 l → 1.25 l | −16.7% |
| Felix Tendres Effilés en gelée cat food pouches, 12-pack (France) Felix · 2022 · greenme.it | 100 g → 85 g | −15.0% |
| Chocapic cereal, 750 g pack (France) Chocapic · 2024 · quechoisir.org | 750 g → 645 g | −14.0% |
| Saint Louis white sugar Saint Louis · 2019 · foodwatch.org | 750 g → 650 g | −13.3% |
| Chocapic cereal, 430 g pack (France) Chocapic · 2024 · quechoisir.org | 430 g → 375 g | −12.8% |
| Auchan jambon supérieur slices Auchan · 2023 · foodwatch.org | 45 g → 40 g | −11.1% |
French brands caught more than once
Brands with two or more documented cases in France. Big brands get more coverage, so this is “caught most often”, not a rate.
By category
| Category | Cases | Median cut |
|---|---|---|
| Breakfast Cereals | 3 | −12.8% |
| Diapers & Wipes | 3 | −4.9% |
| Pet Food | 3 | −25.0% |
| Baking & Spreads | 2 | −8.2% |
| Chips & Snacks | 2 | −11.3% |
| Dairy | 2 | −7.1% |
| Meat & Fish | 2 | −8.1% |
| Fast Food & Restaurants | 1 | −36.4% |
| Frozen Foods | 1 | −5.0% |
| Juice & Drinks | 1 | −16.7% |
| Soap, Shampoo & Body Wash | 1 | −6.7% |
By year
The year the source dates the change. Each year opens the full list filtered to that year.
Sources
Every case comes from a published source that we fetched and checked. Most cited for France: foodwatch.org (7), bfmtv.com (6), quechoisir.org (4), cuisine.journaldesfemmes.fr (1), franceinfo.fr (1), greenme.it (1), rmc.bfmtv.com (1). Confidence: 13 cases are high confidence (the source documents both sizes directly) and 8 are medium (evidence: press report of a retailer list, broadcaster test, consumer magazine reader report). Each case page says what the evidence is.
Smaller packs in neighbouring Italy: the Italy shrinkflation list (20 cases).
Mogelpackungen in neighbouring Germany: the Germany shrinkflation list (420 cases).
More on France: the France summary page. Other trackers: UK · US · Germany · Netherlands · Australia · Austria · Japan · South Korea · Italy · Israel · Hungary. All countries: countries · all 1366 cases · ShrinkRadar Index · worst offenders · open data. Spotted a smaller pack? Submit a sighting.
FAQ
Is shrinkflation still happening in France in 2026?
Our most recent French case is Ushuaïa shower gel (France), 300 ml → 280 ml (2025). New cases are added as sources report them.
How many shrinkflation cases are there in France?
ShrinkRadar lists 21 documented, sourced cases in France from 2019 to 2025, covering 18 brands and 11 categories. It is a record of reported cases, not a count of every pack that shrank.
What is the biggest shrinkflation case in France?
McDonald's Big Tasty, single patty (France): 354 g → 225 g (−36.4%, 2023, source: franceinfo.fr). The biggest real rise in price per unit, using the shelf prices the source recorded: Pedigree Vitalité adult dry dog food, poultry or beef (France), €16.67 (10 kg) → €24.90 (7 kg) for 10 kg → 7 kg, +113.4% per unit.
Which brands have shrunk the most in France?
Most documented cases in our library: Pampers (3), Chocapic (2). Big brands get more press coverage, so read this as “caught most often”, not a rate.
How much smaller do packs get in France?
The median documented cut is 10.0%, which is an 11.1% hidden price rise per unit if the shelf price stays the same. Where the source recorded the price before and after (3 cases), 3 got more expensive per unit.
Who documents shrinkflation in France?
Of the 21 cases here, 7 come from BFMTV and RMC Conso, 7 come from foodwatch France, 4 come from UFC-Que Choisir, 1 comes from franceinfo. Each case page links and quotes its source.
Where does the French data come from?
From foodwatch.org, bfmtv.com, quechoisir.org, cuisine.journaldesfemmes.fr, franceinfo.fr, greenme.it and 1 more source. Each case page links and quotes its source. 13 cases are high confidence and 8 medium confidence (evidence: press report of a retailer list, broadcaster test, consumer magazine reader report; the case page says which).