Did Ushuaïa shower gel (France) shrink?
Before you paid €0.77 per 100 ml; after, €0.90 per 100 ml: 17.3% more for the same amount.
How big a cut? The 52nd-largest of 56 documented soap, shampoo & body wash cuts; a bigger cut than 14% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2025 · reported 22 Nov 2025
- Country
- France
- Brand
- Ushuaïa
- Category
- Soap, Shampoo & Body Wash
- Source
- rmc.bfmtv.com
Source and evidence
Against official inflation: Eurostat HICP (FR) “other appliances, articles and products for personal care” changed −1.1% (12 months to Nov 2025). This pack’s price per millilitre changed +17.3%, 18.5 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“…Dans un article sur le sujet , 60 Millions de consommateurs constate que le flacon de gel douche "Revigorant" au Fruit de la passion du Brésil est passé de 2,31 euros dans son précédent format 300 ml à 2,53 euros dans ce nouveau 280 ml. En fonction du parfum du gel douche, l'association de consommateurs estime que le prix a augmenté de 10 à 17%.”
More from France: the France shrinkflation list has all 21 documented cases, sortable and filterable.
Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.
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