Are cookies getting smaller? Cookie, biscuit and cracker shrinkflation

By ShrinkRadar · Updated 2026-11-05 · Every figure comes from a sourced case

Yes. Cookie, biscuit and cracker packs keep shrinking. We have 56 documented cases of cookies, biscuits, crackers and snack cakes that got smaller, in the UK, Germany, the US, the Netherlands, Australia, Brazil, Japan, Canada, Hong Kong, Hungary and Italy, from 2012 to 2026, 13 of them in 2026. The median pack lost 13.2% of its contents, a 15.3% hidden price rise per gram at the same pack price. The latest: COOP mézes puszedli kakaós honey gingerbread cookies (Hungary), 200 g → 180 g (2026, nkfh.gov.hu). The biggest: Tuc Bake Rolls Meersalz (ehemals 7 days), 250 g → 150 g (−40.0%). Where the source also recorded the price (31 cases), 31 of 31 cost more per gram afterwards. McVitie’s has the most cases (10, in Australia, Hong Kong and the UK); the US cases include Keebler, Oreo, Wheat Thins and Breton.

Cookie Facts

Are cookie packs getting smaller?Yes

Documented cuts56

Cookies and biscuits37

Crackers, crispbread and pretzels15

Snack cakes and Dutch ontbijtkoek4

Brands33

Countries11

Years2012–2026

Median cut−13.2%

Hidden rise per gram at the same price (median)+15.3%

Biggest cut−40.0%

Pricier per gram (of 31 priced)31

Check any pack with the unit price calculator.

Latest documented cuts

Cookies & Crackers · 2026
COOP mézes puszedli kakaós honey gingerbread cookies (Hungary)
200 → 180 g−10.0%
Hungary · Source: nkfh.gov.hu
Cookies & Crackers · 2026
Arnott's Tina wafers
250 → 200 g−20.0%
Australia · Source: theaustralian.com.au
Cookies & Crackers · 2026
McVitie's Digestives twin pack (UK)
720 → 630 g−12.5%
United Kingdom · Source: allsupers.co.uk
Cookies & Crackers · 2026
McVitie's Hobnobs milk chocolate twin pack (UK)
636 → 524 g−17.6%
United Kingdom · Source: allsupers.co.uk
Cookies & Crackers · 2026
Fox's Half Coated Milk Chocolate Cookies (UK)
175 → 157 g−10.3%
United Kingdom · Source: allsupers.co.uk
Cookies & Crackers · 2026
Fox's Chocolatey Rounds biscuits (UK)
130 → 117 g−10.0%
United Kingdom · Source: allsupers.co.uk

Biggest cuts

Cookies & Crackers · 2023
Tuc Bake Rolls Meersalz (ehemals 7 days)
250 → 150 g−40.0%
Germany · Source: vzhh.de
Cookies & Crackers · 2023
Piraquê wafer
160 → 100 g−37.5%
Brazil · Source: procon.niteroi.rj.gov.br
Cookies & Crackers · 2026
Ines Rosales rosemary & thyme tortas (UK)
180 → 120 g−33.3%
United Kingdom · Source: allsupers.co.uk

Brand tracker: every documented cut

Brands with two or more cases, newest first. Each line is a separate report, often a different size or variety, so the numbers do not always chain.

Brand	Cases	Documented cuts	Biggest
McVitie's	10	McVitie's Digestives twin pack (UK): 720 → 630 g (2026) McVitie's Hobnobs milk chocolate twin pack (UK): 636 → 524 g (2026) McVitie's Club Orange biscuit bars (Hong Kong): 176 → 154 g (2021–2024) McVitie's Digestives (Australia): 400 → 355 g (2024) McVitie's Go Ahead forest fruit biscuits: 218 → 174 g (2024) McVitie's Digestives Dark Chocolate: 433 → 400 g (2023) 4 more McVitie's cuts McVitie's Digestives: 400 → 360 g (2022) Penguin and Club biscuit multipacks: 8 → 7 bars (2022) McVitie's Digestives, 500 g pack (UK, 2018): 500 → 400 g (2018) McVitie's Digestives Dark Chocolate, 332 g pack (UK): 332 → 300 g (2016)	−20.2%
Keebler	3	Keebler Cookies: 11.3 → 9.75 oz (2022) Keebler Club Crackers: 13.7 → 12.5 oz (2020) Keebler: 13.3 → 11.6 oz (2014)	−13.7%
Ritz	3	Ritz Bits: 8.8 → 7.5 oz (2024) Ritz Cheese crackers (UK): 200 → 140 g (2024) Ritz Original crackers (UK): 200 → 150 g (2024)	−30.0%
Wheat Thins	3	Reduced Fat Wheat Thins Family Size: 14.5 → 12.5 oz (2023) Wheat Thins (Canada): 200 → 180 g (2023) Wheat Thins Family Size: 16 → 14 oz (2023)	−13.8%
AH	2	AH ube witte choco cookie: 100 → 95 g (2026) AH Beschuit naturel: 130 → 125 g (2025)	−5.0%
Bahlsen	2	Bahlsen Choco Leibniz biscuits (UK): 125 → 111 g (2024) Bahlsen Waffel: 130 → 97 g (2021)	−25.4%
Bourbon	2	Bourbon Croiss Pie (Japan): 7 → 6 pieces (2026) Bourbon La Shukure biscuits (Japan): 8 → 7 biscuits (2026)	−14.3%
Fox's	2	Fox's Chocolatey Rounds biscuits (UK): 130 → 117 g (2026) Fox's Half Coated Milk Chocolate Cookies (UK): 175 → 157 g (2026)	−10.3%
Oreo	2	Oreo: 13.1 → 11.78 oz (2024) Double Stuf Oreo Family Size: 20 → 18.71 oz (2023)	−10.1%
Peijnenburg	2	Peijnenburg Gemberkoek: 465 → 348 g (2026) Peijnenburg ontbijtkoek volkoren gesneden: 485 → 345 g (2024)	−28.9%
Piraquê	2	Piraquê Maizena biscuits: 200 → 175 g (2023) Piraquê wafer: 160 → 100 g (2023)	−37.5%
Wasa	2	Wasa Delicate Rounds French herbs: 250 → 205 g (2019) Wasa Delicate Rounds Sesame and Sea Salt: 290 → 235 g (2019)	−19.0%

Cookies and biscuits

Newest first. “Hidden rise” is the extra you pay per gram or ounce if the pack price stays the same.

Product	Size	Cut	Hidden rise	Price · real change per unit
COOP mézes puszedli kakaós honey gingerbread cookies (Hungary) COOP · Hungary · 2026	200 g → 180 g	−10.0%	+11.1%	—
Arnott's Tina wafers Arnott's · Australia · 2026	250 g → 200 g	−20.0%	+25.0%	A$2.99 → A$4.00 +67.2%
McVitie's Digestives twin pack (UK) McVitie's · United Kingdom · 2026	720 g → 630 g	−12.5%	+14.3%	£3.20 → £2.95 +5.4%
McVitie's Hobnobs milk chocolate twin pack (UK) McVitie's · United Kingdom · 2026	636 g → 524 g	−17.6%	+21.4%	£4.00 → £3.50 +6.2%
Fox's Half Coated Milk Chocolate Cookies (UK) Fox's · United Kingdom · 2026	175 g → 157 g	−10.3%	+11.5%	£2.50 → £2.50 +11.5%
Fox's Chocolatey Rounds biscuits (UK) Fox's · United Kingdom · 2026	130 g → 117 g	−10.0%	+11.1%	£2.50 → £2.50 +11.1%
Bourbon Croiss Pie (Japan) Bourbon · Japan · 2026	7 pieces → 6 pieces	−14.3%	+16.7%	—
Bourbon La Shukure biscuits (Japan) Bourbon · Japan · 2026	8 biscuits → 7 biscuits	−12.5%	+14.3%	—

Show all 37 cases (29 more)

Product	Size	Cut	Hidden rise	Price · real change per unit
Dean's shortbread petticoat tails and fingers (UK) Dean's · United Kingdom · 2026	150 g → 125 g	−16.7%	+20.0%	£2.10 → £2.10 +20.0%
AH ube witte choco cookie AH · Netherlands · 2026	100 g → 95 g	−5.0%	+5.3%	€1.65 → €1.65 +5.3%
Enkhuizer Jodekoek Original Enkhuizer · Netherlands · 2026	372 g → 298 g	−19.9%	+24.8%	€2,59 → €2,39 +15.2%
Lotus Biscoff Lotus · Germany · 2025	250 g → 200 g	−20.0%	+25.0%	1,79 € → 1,79 € +25.0%
McVitie's Club Orange biscuit bars (Hong Kong) McVitie's · Hong Kong · 2021–2024	176 g → 154 g	−12.5%	+14.3%	HK$33.50 → HK$37 +26.2%
Bahlsen Choco Leibniz biscuits (UK) Bahlsen · United Kingdom · 2024	125 g → 111 g	−11.2%	+12.6%	£1.85 → £1.85 +12.6%
Oreo Oreo · United States · 2024	13.1 oz → 11.78 oz	−10.1%	+11.2%	—
Manner Eiswaffeln Manner · Germany · 2024	100 g → 75 g	−25.0%	+33.3%	1,19 € → 0,99 € +10.9%
McVitie's Go Ahead forest fruit biscuits McVitie's · Australia · 2024	218 g → 174 g	−20.2%	+25.3%	—
Aldi Thee biscuits Aldi · Netherlands · 2024	370 g → 300 g	−18.9%	+23.3%	€0,68 → €0,68 +23.3%
McVitie's Digestives (Australia) McVitie's · Australia · 2024	400 g → 355 g	−11.3%	+12.7%	—
Goodman's macaroons Goodman's · United States · 2023	10 oz → 9 oz	−10.0%	+11.1%	—
Pepperidge Farm Milano cookies Pepperidge Farm · United States · 2023	6.25 oz → 6 oz	−4.0%	+4.2%	—
Piraquê wafer Piraquê · Brazil · 2023	160 g → 100 g	−37.5%	+60.0%	—
Veganz Doppelkeks Kakao Veganz · Germany · 2023	400 g → 330 g	−17.5%	+21.2%	2,99 € → 2,99 € +21.2%
Piraquê Maizena biscuits Piraquê · Brazil · 2023	200 g → 175 g	−12.5%	+14.3%	—
McVitie's Digestives Dark Chocolate McVitie's · United Kingdom · 2023	433 g → 400 g	−7.6%	+8.3%	—
Double Stuf Oreo Family Size Oreo · United States · 2023	20 oz → 18.71 oz	−6.5%	+6.9%	—
Nesfit oat biscuits (Brazil) Nestlé · Brazil · 2022	200 g → 160 g	−20.0%	+25.0%	—
Keebler Cookies Keebler · United States · 2022	11.3 oz → 9.75 oz	−13.7%	+15.9%	—
Penguin and Club biscuit multipacks McVitie's · United Kingdom · 2022	8 bars → 7 bars	−12.5%	+14.3%	—
McVitie's Digestives McVitie's · United Kingdom · 2022	400 g → 360 g	−10.0%	+11.1%	—
Brandt Minis Vollkorn Zartbitter Brandt · Germany · 2022	125 g → 115 g	−8.0%	+8.7%	1,09 € → 1,39 € +38.6%
Griesson Unsere Kekszeit Griesson · Germany · 2022	415 g → 397 g	−4.3%	+4.5%	3,69 € → 3,69 € +4.5%
Krumiri Bistefani Bistefani · Italy · 2022	300 g → 290 g	−3.3%	+3.4%	—
Bahlsen Waffel Bahlsen · Germany · 2021	130 g → 97 g	−25.4%	+34.0%	1,99 € → 1,99 € +34.0%
McVitie's Digestives, 500 g pack (UK, 2018) McVitie's · United Kingdom · 2018	500 g → 400 g	−20.0%	+25.0%	£1.10 → £1 +13.6%
McVitie's Digestives Dark Chocolate, 332 g pack (UK) McVitie's · United Kingdom · 2016	332 g → 300 g	−9.6%	+10.7%	£1.59 → £1.69 +17.6%
Keebler Keebler · United States · 2014	13.3 oz → 11.6 oz	−12.8%	+14.7%	—

Crackers, crispbread and pretzels

Product	Size	Cut	Hidden rise	Price · real change per unit
Ines Rosales rosemary & thyme tortas (UK) Ines Rosales · United Kingdom · 2026	180 g → 120 g	−33.3%	+50.0%	£4.25 → £3.50 +23.5%
Alnatura Mais Amaranth Waffeln Alnatura · Germany · 2025	150 g → 115 g	−23.3%	+30.4%	1,59 € → 1,69 € +38.6%
AH Beschuit naturel AH · Netherlands · 2025	130 g → 125 g	−3.8%	+4.0%	€0,59 → €0,59 +4.0%
Ritz Cheese crackers (UK) Ritz · United Kingdom · 2024	200 g → 140 g	−30.0%	+42.9%	£1.25 → £1.25 +42.9%
Ritz Original crackers (UK) Ritz · United Kingdom · 2024	200 g → 150 g	−25.0%	+33.3%	£1.25 → £1.25 +33.3%
Ritz Bits Ritz · United States · 2024	8.8 oz → 7.5 oz	−14.8%	+17.3%	—
Pfiff Salzbrezeln Pfiff · Germany · 2024	200 g → 175 g	−12.5%	+14.3%	0,69 € → 0,69 € +14.3%
Tuc Bake Rolls Meersalz (ehemals 7 days) Tuc · Germany · 2023	250 g → 150 g	−40.0%	+66.7%	1,39 € → 1,89 € +126.6%

Show all 15 cases (7 more)

Product	Size	Cut	Hidden rise	Price · real change per unit
Reduced Fat Wheat Thins Family Size Wheat Thins · United States · 2023	14.5 oz → 12.5 oz	−13.8%	+16.0%	—
Wheat Thins Family Size Wheat Thins · United States · 2023	16 oz → 14 oz	−12.5%	+14.3%	—
Wheat Thins (Canada) Wheat Thins · Canada · 2023	200 g → 180 g	−10.0%	+11.1%	—
Breton Crackers Breton · United States · 2022	8.8 oz → 7.3 oz	−17.0%	+20.5%	—
Keebler Club Crackers Keebler · United States · 2020	13.7 oz → 12.5 oz	−8.8%	+9.6%	—
Wasa Delicate Rounds Sesame and Sea Salt Wasa · Germany · 2019	290 g → 235 g	−19.0%	+23.4%	1,99 € → 1,99 € +23.4%
Wasa Delicate Rounds French herbs Wasa · Germany · 2019	250 g → 205 g	−18.0%	+22.0%	1,99 € → 1,99 € +22.0%

Snack cakes and Dutch ontbijtkoek

Product	Size	Cut	Hidden rise	Price · real change per unit
Peijnenburg Gemberkoek Peijnenburg · Netherlands · 2026	465 g → 348 g	−25.2%	+33.6%	€2,69 → €2,29 +13.8%
Dr. Oetker 4x Marmor kleine Kuchen Dr. Oetker · Germany · 2025	172 g → 140 g	−18.6%	+22.9%	2,79 € → 2,79 € +22.9%
Peijnenburg ontbijtkoek volkoren gesneden Peijnenburg · Netherlands · 2024	485 g → 345 g	−28.9%	+40.6%	€2,49 → €2,49 +40.6%
Hostess Twinkies 10-pack Hostess · United States · 2012	15 oz → 13.5 oz	−10.0%	+11.1%	—

By country

Country	Cases	Median cut
United Kingdom	14	−12.5%
Germany	12	−18.8%
United States	12	−11.3%
Netherlands	6	−19.4%
Australia	3	−20.0%
Brazil	3	−20.0%
Japan	2	−13.4%
Canada	1	−10.0%
Hong Kong	1	−12.5%
Hungary	1	−10.0%
Italy	1	−3.3%

By year

Documented cases by the year the source dates the change. This counts what was reported, not every pack that shrank, so a busy year can simply mean more coverage.

12012

02013

12014

02015

12016

02017

12018

22019

12020

12021

82022

112023

122024

42025

132026

Hatched bar: 2026 so far (partial year).

Year	Cases	Median cut	Biggest cut that year
2026 (so far)	13	−14.3%	Ines Rosales rosemary & thyme tortas (UK) 180 → 120 g (−33.3%)
2025	4	−19.3%	Alnatura Mais Amaranth Waffeln 150 → 115 g (−23.3%)
2024	12	−16.8%	Ritz Cheese crackers (UK) 200 → 140 g (−30.0%)
2023	11	−12.5%	Tuc Bake Rolls Meersalz (ehemals 7 days) 250 → 150 g (−40.0%)
2022	8	−11.2%	Nesfit oat biscuits (Brazil) 200 → 160 g (−20.0%)
2021	1	−25.4%	Bahlsen Waffel 130 → 97 g (−25.4%)
2020	1	−8.8%	Keebler Club Crackers 13.7 → 12.5 oz (−8.8%)
2019	2	−18.5%	Wasa Delicate Rounds Sesame and Sea Salt 290 → 235 g (−19.0%)
2018	1	−20.0%	McVitie's Digestives, 500 g pack (UK, 2018) 500 → 400 g (−20.0%)
2016	1	−9.6%	McVitie's Digestives Dark Chocolate, 332 g pack (UK) 332 → 300 g (−9.6%)
2014	1	−12.8%	Keebler 13.3 → 11.6 oz (−12.8%)
2012	1	−10.0%	Hostess Twinkies 10-pack 15 → 13.5 oz (−10.0%)

How to compare cookie and cracker packs

Price per 100 g or per ounce. It is the only fair comparison between pack sizes and brands.
“Family size” is not a size. Wheat Thins Family Size 16 oz → 14 oz (United States, 2023); Reduced Fat Wheat Thins Family Size 14.5 oz → 12.5 oz (United States, 2023); Double Stuf Oreo Family Size 20 oz → 18.71 oz (United States, 2023).
Twin packs shrink too. McVitie's Digestives twin pack (UK) 720 g → 630 g (United Kingdom, 2026); McVitie's Hobnobs milk chocolate twin pack (UK) 636 g → 524 g (United Kingdom, 2026).
Oreo: Double Stuf Oreo Family Size 20 oz → 18.71 oz (United States, 2023); Oreo 13.1 oz → 11.78 oz (United States, 2024).
Count the bars in multipacks. Penguin and Club biscuit multipacks 8 bars → 7 bars (United Kingdom, 2022).
Look it up: search a brand, or use the barcode lookup.

More: all cookies & crackers cases · chocolate shrinkflation · chips shrinkflation · cereal shrinkflation · jam & spreads · UK tracker · US tracker · Germany list · Netherlands.

ShrinkRadar Index for cookies and crackers: +21.2% per unit vs +1.3% official inflation (median of the same 29 priced cases since 2018)

Brand records

FAQ

Are cookie packs getting smaller?

Yes. Cookie, biscuit and cracker packs keep shrinking. ShrinkRadar has 56 documented cases of cookies, biscuits, crackers and snack cakes sold in smaller packs or with fewer items, in the UK, Germany, the US, the Netherlands, Australia, Brazil, Japan, Canada, Hong Kong, Hungary and Italy, from 2012 to 2026 (13 of them in 2026). The median cut is 13.2%, which is a 15.3% higher price per gram if the pack price stayed the same. The most recent: COOP mézes puszedli kakaós honey gingerbread cookies (Hungary) 200 g → 180 g (2026); Arnott's Tina wafers 250 g → 200 g (2026); McVitie's Digestives twin pack (UK) 720 g → 630 g (2026); McVitie's Hobnobs milk chocolate twin pack (UK) 636 g → 524 g (2026).

Which cookie or cracker shrank the most?

Tuc Bake Rolls Meersalz (ehemals 7 days): 250 g → 150 g (−40.0%, 2023, source: vzhh.de). Others with big cuts: Piraquê wafer 160 g → 100 g; Ines Rosales rosemary & thyme tortas (UK) 180 g → 120 g; Ritz Cheese crackers (UK) 200 g → 140 g.

Has McVitie's shrunk its packs?

Yes. 10 documented cuts, newest first: McVitie's Digestives twin pack (UK) 720 g → 630 g (2026); McVitie's Hobnobs milk chocolate twin pack (UK) 636 g → 524 g (2026); McVitie's Club Orange biscuit bars (Hong Kong) 176 g → 154 g (2021–2024); McVitie's Digestives (Australia) 400 g → 355 g (2024); McVitie's Go Ahead forest fruit biscuits 218 g → 174 g (2024); McVitie's Digestives Dark Chocolate 433 g → 400 g (2023); McVitie's Digestives 400 g → 360 g (2022); Penguin and Club biscuit multipacks 8 bars → 7 bars (2022); and more in the brand tracker below.

Has Keebler shrunk its packs?

Yes. 3 documented cuts, newest first: Keebler Cookies 11.3 oz → 9.75 oz (2022); Keebler Club Crackers 13.7 oz → 12.5 oz (2020); Keebler 13.3 oz → 11.6 oz (2014).

Has Ritz shrunk its packs?

Yes. 3 documented cuts, newest first: Ritz Bits 8.8 oz → 7.5 oz (2024); Ritz Cheese crackers (UK) 200 g → 140 g (2024); Ritz Original crackers (UK) 200 g → 150 g (2024).

Did the price per gram go up?

Where the source recorded the price before and after (31 cases), 31 cost more per gram afterwards.

Are crackers getting smaller too?

Yes. 15 cracker and crispbread cases, the biggest: Tuc Bake Rolls Meersalz (ehemals 7 days) 250 g → 150 g (Germany, 2023); Ines Rosales rosemary & thyme tortas (UK) 180 g → 120 g (United Kingdom, 2026); Ritz Cheese crackers (UK) 200 g → 140 g (United Kingdom, 2024); Ritz Original crackers (UK) 200 g → 150 g (United Kingdom, 2024).

How do I compare cookie prices fairly?

Use the price per 100 g or per ounce, not per pack. “Family size” and twin packs are names, not standard sizes, and several of them lost weight. The unit price calculator compares packs by weight or count.

Where does this data come from?

From nkfh.gov.hu, theaustralian.com.au, allsupers.co.uk, bourbon.co.jp, prijsprofeet.nl, consumentenbond.nl, vzhh.de, thestandard.com.hk. Each case page quotes or links its source, and we list a cut only when the source gives both the old and the new size or count. We do not estimate.