Did Ritz Bits shrink?

Size FactsDid it shrink? Yes
Before8.8 oz
After7.5 oz
−14.8%smaller
Price per oz · if the price stayed the same+17.3%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 25th-largest of 56 documented cookies & crackers cuts; a bigger cut than 59% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 15 Apr 2024
Country
United States
Brand
Ritz
Category
Cookies & Crackers
Source
mouseprint.org

Source and evidence

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “bakery products” changed +0.6% (12 months to Apr 2024, a broad match for this category). The size cut alone raises the price per ounce by +17.3% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Here, Ritz Bits went from 8.8 ounces per bag down to 7.5.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: cookie, biscuit and cracker shrinkflation, every documented case in one place, brand by brand.

More from Ritz

All 3 Ritz cases →

Ritz products we track

More cookies & crackers in United States

All 12 in the case library →

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Cite this case

ShrinkRadar, “Did Ritz Bits shrink? 8.8 oz → 7.5 oz”, https://shrinkradar.com/cases/ritz-bits-us-2024.html, accessed 2026-11-05. Original source: Here We Shrink Again – Spring 2024 – Part 1 – Mouse Print* (https://www.mouseprint.org/2024/04/15/here-we-shrink-again-spring-2024/).

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