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Did Ritz Original crackers (UK) shrink?

Size FactsDid it shrink? Yes
Before200 g
After150 g
−25.0%smaller
Price per 100 g · observed+33.3%Shelf price £1.25 → £1.25, as recorded by the source.

Before you paid £0.63 per 100 g; after, £0.83 per 100 g: 33.3% more for the same amount.

How big a cut? The joint 8th-largest of 56 documented cookies & crackers cuts (tied with 1 other); a bigger cut than 84% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 17 May 2024
Country
United Kingdom
Brand
Ritz
Category
Cookies & Crackers
Source
thegrocer.co.uk

Source and evidence

The Grocer — Ritz shrinks cracker packs by up to 30%, but prices remain the same (17 May 2024) thegrocer.co.uk

Source fetched 2026-11-02. All 33 The Grocer cases.

200 g became 150 g (-25%) at £1.25 in Tesco and Asda and £1.50 in Morrisons; the Cheese crackers went to 140 g (listed separately).

Evidence
Typetrade press investigation (The Grocer, Assosia shelf-price data)
Confidencehigh
Size cut alone, at the old price+33.3%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “other bakery products” changed +0.6% (12 months to May 2024). This pack’s price per gram changed +33.3%, 32.7 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…News Ritz shrinks cracker packs by up to 30%, but prices remain the same By Niamh Leonard-Bedwell 2024-05-17T12:56:00+01:00 No comments Source: Mondelez Owner Mondelez has replaced the former 200g packs of Original and Cheese crackers with 150g and 140g ones Ritz has become the latest high-profile casualty of shrinkflation, with its boxes of crackers shrinking by as much as…”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: cookie, biscuit and cracker shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Ritz Original crackers (UK) shrink? 200 g → 150 g”, https://shrinkradar.com/cases/ritz-original-crackers-uk-2024.html, accessed 2026-11-05. Original source: The Grocer — Ritz shrinks cracker packs by up to 30%, but prices remain the same (17 May 2024) (https://www.thegrocer.co.uk/news/ritz-shrinks-cracker-packs-by-up-to-30-but-prices-remain-the-same/691483.article).

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