ShrinkRadar
PlusSign inMy alerts
Menu

Did Fox's Chocolatey Rounds biscuits (UK) shrink?

Size FactsDid it shrink? Yes
Before130 g
After117 g
−10.0%smaller
Price per 100 g · observed+11.1%Shelf price £2.50 → £2.50, as recorded by the source.

Before you paid £1.92 per 100 g; after, £2.14 per 100 g: 11.1% more for the same amount.

How big a cut? The joint 41st-largest of 56 documented cookies & crackers cuts (tied with 5 others); a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 21 Jul 2026
Country
United Kingdom
Brand
Fox's
Category
Cookies & Crackers
Source
allsupers.co.uk

Source and evidence

Fox's Chocolatey Biscuits Milk Chocolate Rounds 117g: 130 g → 117 g — Shrinkflation | Allsupers | Allsupers allsupers.co.uk

Source fetched 2026-10-21. All 59 Allsupers cases.

Milk chocolate, salted caramel and double chocolate, at Tesco and Sainsbury's, £2.50 before and after. Found by Allsupers' automated check of Sainsbury's, Tesco listings: the old listing disappeared and a smaller pack of the same product appeared (new pack since 21 July 2026); regular price £2.50 before, £2.50 after. Other matching Allsupers records: record 12472, record 17653, record 18699, record 18702.

Evidence
Typeautomated supermarket price tracker (Allsupers register; retailer listings, regular prices recorded)
Confidencemedium
Size cut alone, at the old price+11.1%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “other bakery products” changed +1.0% (12 months to Jul 2026). This pack’s price per gram changed +11.1%, 10.1 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Before: Foxs Chocolatey Milk Chocolate Rounds 130G (Tesco), size 130 g, regular price £2.50, price per unit £19.23/kg. Now: Fox's Chocolatey Biscuits Milk Chocolate Rounds 117g (Tesco), size 117 g, regular price £2.50, price per unit £21.37/kg. First detected: 26 July 2026. New pack since 21 July 2026.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: cookie, biscuit and cracker shrinkflation, every documented case in one place, brand by brand.

More from Fox's

All 2 Fox's cases →

More cookies & crackers in United Kingdom

All 14 in the case library →

Newest in cookies & crackers

Cookie, biscuit and cracker shrinkflation →

Share, embed or cite this case

XRedditFacebookBlueskyEmail

Shared links show this size card image (PNG, 1200×630), which you can also download and post.

Embed this case on your site

Paste this HTML into a post or page. The card shows the size change and links to this page and the original source. It is free to use; please keep the links.

Preview the embed card

Cite this case

ShrinkRadar, “Did Fox's Chocolatey Rounds biscuits (UK) shrink? 130 g → 117 g”, https://shrinkradar.com/cases/fox-s-chocolatey-rounds-biscuits-uk-uk-2026.html, accessed 2026-11-05. Original source: Fox's Chocolatey Biscuits Milk Chocolate Rounds 117g: 130 g → 117 g — Shrinkflation | Allsupers | Allsupers (https://allsupers.co.uk/research/shrinkflation/ean_swap/13231).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.