Allsupers: shrinkflation cases
By ShrinkRadar · Updated 5 Nov 2026
59 documented shrinkflation cases in our library come from Allsupers (2026), mostly from United Kingdom. We fetched each report, checked the before and after sizes, and link the original page on every case.
Source Facts
Years2026
CountriesUnited Kingdom
Median cut−16.7%
All 59 cases from Allsupers
| Product | Size | Cut |
|---|---|---|
| Milton sterilising fluid (Sainsbury's) Sainsbury's · United Kingdom · 2026 | 1000 ml → 500 ml | −50.0% |
| Buster bathroom plug unblocker (UK) Buster · United Kingdom · 2026 | 600 ml → 300 ml | −50.0% |
| Kellogg's Rice Krispies Squares caramel & chocolate bars (UK) Rice Krispies · United Kingdom · 2026 | 288 g → 144 g | −50.0% |
| Morrisons ginger shot Morrisons · United Kingdom · 2026 | 100 ml → 60 ml | −40.0% |
| Fruit Bowl Peelers (UK) Fruit Bowl · United Kingdom · 2026 | 80 g → 50 g | −37.5% |
| Ines Rosales rosemary & thyme tortas (UK) Ines Rosales · United Kingdom · 2026 | 180 g → 120 g | −33.3% |
| Go Ahead Fruit & Oat Bakes, 6 bars (UK) Go Ahead · United Kingdom · 2026 | 210 g → 150 g | −28.6% |
| Fairy Outdoorable fabric conditioner (UK) Fairy · United Kingdom · 2026 | 84 washes → 60 washes | −28.6% |
| Morrisons frozen sliced green beans (UK) Morrisons · United Kingdom · 2026 | 750 g → 550 g | −26.7% |
| innocent immunity shots, ginger (UK) innocent · United Kingdom · 2026 | 80 ml → 60 ml | −25.0% |
| Aquafresh Fresh & Minty toothpaste (UK, 2026) Aquafresh · United Kingdom · 2026 | 100 ml → 75 ml | −25.0% |
| Scrub Daddy Sponge Daddy dual-sided sponges (UK) Scrub Daddy · United Kingdom · 2026 | 4 sponges → 3 sponges | −25.0% |
| GAIL's challah knots, 2 pack (Waitrose) GAIL's · United Kingdom · 2026 | 220 g → 166 g | −24.5% |
| Lenor fabric conditioner, 78 → 59 washes (UK) Lenor · United Kingdom · 2026 | 78 washes → 59 washes | −24.4% |
| Maynards Bassetts Wine Gums bag (UK) Maynards Bassetts · United Kingdom · 2026 | 165 g → 130 g | −21.2% |
| Mr Kipling Signature salted caramel brownie bites (UK) Mr Kipling · United Kingdom · 2026 | 10 cakes → 8 cakes | −20.0% |
| Morrisons frozen button sprouts (UK) Morrisons · United Kingdom · 2026 | 1000 g → 800 g | −20.0% |
| Birds Eye breaded haddock fish fingers (UK) Birds Eye · United Kingdom · 2026 | 10 fish fingers → 8 fish fingers | −20.0% |
| Cheez-It Cheese & Chilli thin & crispy baked snacks (UK) Cheez-It · United Kingdom · 2026 | 150 g → 120 g | −20.0% |
| Cheez-It Cheese & Smokey Bacon thin & crispy baked snacks (UK) Cheez-It · United Kingdom · 2026 | 150 g → 120 g | −20.0% |
| Tesco roast chicken drumsticks (UK) Tesco · United Kingdom · 2026 | 430 g → 350 g | −18.6% |
| Tesco Finest mini San Marzano tomatoes (UK) Tesco · United Kingdom · 2026 | 270 g → 220 g | −18.5% |
| Tesco tomato & basil pasta (chilled) Tesco · United Kingdom · 2026 | 550 g → 450 g | −18.2% |
| Pukka steak and pepperoni pizza slices (UK) Pukka · United Kingdom · 2026 | 170 g → 140 g | −17.6% |
| McVitie's Hobnobs milk chocolate twin pack (UK) McVitie's · United Kingdom · 2026 | 636 g → 524 g | −17.6% |
| M&M's Peanut family pouch (UK) M&M's · United Kingdom · 2026 | 400 g → 330 g | −17.5% |
| Dean's shortbread petticoat tails and fingers (UK) Dean's · United Kingdom · 2026 | 150 g → 125 g | −16.7% |
| Crown Farms charcoal chicken seekh kebabs (Iceland) Crown Farms · United Kingdom · 2026 | 600 g → 500 g | −16.7% |
| Chaps Premium Zobo soft drink (Morrisons) Chaps · United Kingdom · 2026 | 330 ml → 275 ml | −16.7% |
| Cadbury Time Out Orange wafer multipack (UK) Cadbury · United Kingdom · 2026 | 108 g → 90 g | −16.7% |
| Tesco roast half chicken (UK) Tesco · United Kingdom · 2026 | 600 g → 500 g | −16.7% |
| Tesco Finest roast turkey breast slices (UK) Tesco · United Kingdom · 2026 | 120 g → 100 g | −16.7% |
| Tesco Finest tabbouleh with mint & herb dressing Tesco · United Kingdom · 2026 | 235 g → 200 g | −14.9% |
| Waitrose rhubarb crumbles, 2-pack (UK) Waitrose · United Kingdom · 2026 | 290 g → 250 g | −13.8% |
| Old El Paso Crunchy Taco Shells, 12 (UK) Old El Paso · United Kingdom · 2026 | 156 g → 135 g | −13.5% |
| Dr. Oetker Ristorante Vegan Margherita Pomodori pizza (UK) Dr. Oetker · United Kingdom · 2026 | 340 g → 295 g | −13.2% |
| Tesco Finest couscous salads (Moroccan inspired, smoky roasted vegetable) Tesco · United Kingdom · 2026 | 230 g → 200 g | −13.0% |
| McVitie's Digestives twin pack (UK) McVitie's · United Kingdom · 2026 | 720 g → 630 g | −12.5% |
| Dare Wafer in Dark Chocolate bar (UK) Dare · United Kingdom · 2026 | 50 g → 44 g | −12.0% |
| Quorn vegetarian roast (UK) Quorn · United Kingdom · 2026 | 454 g → 400 g | −11.9% |
| Hartley's Best jam (UK) Hartley's · United Kingdom · 2026 | 340 g → 300 g | −11.8% |
| Lenor in-wash scent booster beads, Spring Awakening (UK) Lenor · United Kingdom · 2026 | 155 g → 137 g | −11.6% |
| Belazu truffle & pecorino nut mix (Waitrose) Belazu · United Kingdom · 2026 | 135 g → 120 g | −11.1% |
| Pringles sharing tubes (UK, 2026) Pringles · United Kingdom · 2026 | 185 g → 165 g | −10.8% |
| Sainsbury's garlic and peri peri mayonnaise Sainsbury's · United Kingdom · 2026 | 280 ml → 250 ml | −10.7% |
| Fox's Half Coated Milk Chocolate Cookies (UK) Fox's · United Kingdom · 2026 | 175 g → 157 g | −10.3% |
| Bisto Best gravy granules, large jar (UK, 2026) Bisto · United Kingdom · 2026 | 390 g → 350 g | −10.3% |
| Fox's Chocolatey Rounds biscuits (UK) Fox's · United Kingdom · 2026 | 130 g → 117 g | −10.0% |
| I Can't Believe It's Not Butter spread (UK) I Can't Believe · United Kingdom · 2026 | 500 g → 450 g | −10.0% |
| Ariel 4in1 PODS, 50 capsules (ASDA) Ariel · United Kingdom · 2026 | 920 g → 840 g | −8.7% |
| Tesco Finest Caesar pasta salad Tesco · United Kingdom · 2026 | 235 g → 215 g | −8.5% |
| ASDA tender chicken breast mini fillets ASDA · United Kingdom · 2026 | 650 g → 600 g | −7.7% |
| Old El Paso Crunchy Taco kit, garlic & paprika (UK) Old El Paso · United Kingdom · 2026 | 308 g → 287 g | −6.8% |
| Danone Skyr high protein natural yoghurt (UK) Danone · United Kingdom · 2026 | 480 g → 450 g | −6.2% |
| ASDA 4 pies, chicken & veg and cheese & veg ASDA · United Kingdom · 2026 | 600 g → 568 g | −5.3% |
| Cadbury Heroes paper tub (UK, summer 2026) Cadbury · United Kingdom · 2026 | 500 g → 475 g | −5.0% |
| itsu hoisin duck dragon'roll (UK) itsu · United Kingdom · 2026 | 203 g → 194 g | −4.4% |
| itsu teriyaki salmon dragon'roll (UK) itsu · United Kingdom · 2026 | 184 g → 176 g | −4.3% |
| Cadbury Dairy Milk gifting bars, Huge Congrats and Thank You (UK) Cadbury · United Kingdom · 2026 | 360 g → 345 g | −4.2% |
Other sources from United Kingdom
- Which?51cases from United Kingdom · 51 in all
- The Grocer33cases from United Kingdom · 33 in all
Categories it covers most
- Pasta, Rice & Meals13cases from this source
- Chips & Snacks7cases from this source
- Chocolate & Candy6cases from this source
- Cookies & Crackers6cases from this source
- Frozen Foods6cases from this source
- Laundry4cases from this source
- Meat & Fish4cases from this source
- Bread & Bakery3cases from this source
Other sources: Verbraucherzentrale Hamburg · Mouse Print* · Consumentenbond · Which? · ynet · Konsument (VKI) · LendingTree · NIH Dietary Supplement Label Database · CHOICE · The Grocer · kepie. Watch. All cases: known cases.