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Did Cheez-It Cheese & Chilli thin & crispy baked snacks (UK) shrink?

Size FactsDid it shrink? Yes
Before150 g
After120 g
−20.0%smaller
Price per 100 g · observed+25.0%Shelf price £2.50 → £2.50, as recorded by the source.

Before you paid £1.67 per 100 g; after, £2.08 per 100 g: 25.0% more for the same amount.

How big a cut? The joint 14th-largest of 94 documented chips & snacks cuts (tied with 7 others); a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 23 Oct 2026
Country
United Kingdom
Brand
Cheez-It
Category
Chips & Snacks
Source
allsupers.co.uk

Source and evidence

Cheez-It Cheese & Chilli Thin & Crispy Baked Snacks 120g: 150 g → 120 g — Shrinkflation | Allsupers | Allsupers allsupers.co.uk

Source fetched 2026-10-24. All 59 Allsupers cases.

Found by Allsupers' automated check of Iceland listings (record 29223): the old listing disappeared and a smaller pack of the same product appeared (first detected 2026-10-23); regular price £2.50 before, £2.50 after. 20% less for the same price: 25% more per gram.

Evidence
Typeautomated supermarket price tracker (Allsupers register; retailer listings, regular prices recorded)
Confidencemedium
Size cut alone, at the old price+25.0%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “crisps” changed +4.5% (12 months to Sep 2026). This pack’s price per gram changed +25.0%, 20.5 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…price per unit +25.0% price per unit Before Cheez-It Cheese & Chilli Thin & Crispy Baked Snacks 150g Iceland Size 150 g Regular price £2.50 Price per unit £16.67 /kg View at the shop › Now Cheez-It Cheese & Chilli Thin & Crispy Baked Snacks 120g Iceland…”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: chips and crisps shrinkflation, every documented case in one place, brand by brand.

More from Cheez-It

All 2 Cheez-It cases →

More chips & snacks in United Kingdom

All 10 in the case library →

Newest in chips & snacks

Chips and crisps shrinkflation →

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Cite this case

ShrinkRadar, “Did Cheez-It Cheese & Chilli thin & crispy baked snacks (UK) shrink? 150 g → 120 g”, https://shrinkradar.com/cases/cheez-it-cheese-and-chilli-thin-and-crispy-baked-snacks-uk-uk-2026.html, accessed 2026-11-05. Original source: Cheez-It Cheese & Chilli Thin & Crispy Baked Snacks 120g: 150 g → 120 g — Shrinkflation | Allsupers | Allsupers (https://allsupers.co.uk/research/shrinkflation/ean_swap/29223).

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