ShrinkRadar
PlusSign inMy alerts
Menu

Did Go Ahead Fruit & Oat Bakes, 6 bars (UK) shrink?

Size FactsDid it shrink? Yes
Before210 g
After150 g
−28.6%smaller
Price per 100 g · observed+40.0%Shelf price £2.10 → £2.10, as recorded by the source.

Before you paid £1.00 per 100 g; after, £1.40 per 100 g: 40.0% more for the same amount.

How big a cut? The 5th-largest of 94 documented chips & snacks cuts; a bigger cut than 90% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 29 Jul 2026
Country
United Kingdom
Brand
Go Ahead
Category
Chips & Snacks
Source
allsupers.co.uk

Source and evidence

Go Ahead Fruit & Oat Bakes Apple: 210 g → 150 g — Shrinkflation | Allsupers | Allsupers allsupers.co.uk

Source fetched 2026-10-21. All 59 Allsupers cases.

Apple at Waitrose and Tesco, strawberry at ASDA; each of the 6 bars went from 35 g to 25 g. Found by Allsupers' automated check of ASDA, Tesco, Waitrose listings: the old listing disappeared and a smaller pack of the same product appeared (new pack since 29 July 2026); regular price £2.10 before, £2.10 after. Other matching Allsupers records: record 13665, record 13164.

Evidence
Typeautomated supermarket price tracker (Allsupers register; retailer listings, regular prices recorded)
Confidencemedium
Size cut alone, at the old price+40.0%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “crisps” changed −1.6% (12 months to Jul 2026). This pack’s price per gram changed +40.0%, 41.6 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Before: Go Ahead Apple Fruit and Oat Bakes Snack Bars (Waitrose), size 210 g, regular price £2.10, price per unit £10.00/kg. Now: Go Ahead Fruit & Oat Bakes Apple (Waitrose), size 150 g, regular price £2.10, price per unit £14.00/kg. First detected: 29 July 2026. New pack since 29 July 2026.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: chips and crisps shrinkflation, every documented case in one place, brand by brand.

More chips & snacks in United Kingdom

All 10 in the case library →

Newest in chips & snacks

Chips and crisps shrinkflation →

Share, embed or cite this case

XRedditFacebookBlueskyEmail

Shared links show this size card image (PNG, 1200×630), which you can also download and post.

Embed this case on your site

Paste this HTML into a post or page. The card shows the size change and links to this page and the original source. It is free to use; please keep the links.

Preview the embed card

Cite this case

ShrinkRadar, “Did Go Ahead Fruit & Oat Bakes, 6 bars (UK) shrink? 210 g → 150 g”, https://shrinkradar.com/cases/go-ahead-fruit-and-oat-bakes-6-bars-uk-uk-2026.html, accessed 2026-11-05. Original source: Go Ahead Fruit & Oat Bakes Apple: 210 g → 150 g — Shrinkflation | Allsupers | Allsupers (https://allsupers.co.uk/research/shrinkflation/ean_swap/13804).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.