Known cases / Years / 2026
Shrinkflation 2026: 83 documented examples
By ShrinkRadar · Updated 2026-10-16 · Every case links its source
Size Facts 2026
Documented cases83
Countries🇩🇪 🇳🇱 🇺🇸 🇬🇧 🇦🇺
Brands69
Median cut−16.7%
Biggest: MilkyWay Multipack, 9 pieces → 5 pieces.
These are the products that got smaller in 2026 according to the consumer agencies, consumer advocates and reporters we track. Main sources: vzhh.de, consumentenbond.nl, mouseprint.org, which.co.uk, theguardian.com, choice.com.au. We fetched each source and checked the before and after sizes. The year is when the source dates the change; some lists are published a few months after the pack changed.
Biggest cuts in 2026
| Product | Size | Cut |
|---|---|---|
| MilkyWay Multipack MilkyWay · 🇩🇪 DE | 9 pieces → 5 pieces | −44.4% |
| Rewe frei von Landbrot Rewe · 🇩🇪 DE | 400 g → 250 g | −37.5% |
| Dettol Original Allesreiniger Dettol · 🇳🇱 NL | 1500 ml → 1000 ml | −33.3% |
| Teekanne Fenchel-Anis-Kümmel Teekanne · 🇩🇪 DE | 60 g → 40 g | −33.3% |
| Bonne Maman Haselnuss & Kakao Creme Bonne · 🇩🇪 DE | 360 g → 250 g | −30.6% |
| Flamingo Estate Shampoo Flamingo · 🇺🇸 US | 17 oz → 12 oz | −29.4% |
| Peijnenburg Gemberkoek Peijnenburg · 🇳🇱 NL | 465 g → 348 g | −25.2% |
| Beckers bester Klarer Apfelsaft Beckers · 🇩🇪 DE | 1 l → 0.75 l | −25.0% |
| Edeka Herzstücke Hearts & Hoops Edeka · 🇩🇪 DE | 500 g → 375 g | −25.0% |
| Katlenburger Johannisbeer-Weinschorle Katlenburger · 🇩🇪 DE | 1 l → 0.75 l | −25.0% |
| Mevgal Original Griechischer Schafmilch Joghurt Mevgal · 🇩🇪 DE | 200 g → 150 g | −25.0% |
| Rittersport Edelkakao Klasse Die Aromatische 74% Rittersport · 🇩🇪 DE | 100 g → 75 g | −25.0% |
| Romy Kokos Romy · 🇩🇪 DE | 200 g → 150 g | −25.0% |
| Zirkulin Schneller Einschlafen Zirkulin · 🇩🇪 DE | 40 pieces → 30 pieces | −25.0% |
| Ültje Studenten Futter Original Ültje · 🇩🇪 DE | 200 g → 150 g | −25.0% |
Biggest hidden price hikes in 2026
Real change in price per unit, from the shelf prices the source recorded before and after.
| Product | Size | Cut | Price · per unit |
|---|---|---|---|
| Edeka Herzstücke Hearts & Hoops Edeka · 🇩🇪 DE | 500 g → 375 g | −25.0% | 2,99 € → 3,49 € +55.6% |
| Teekanne Fenchel-Anis-Kümmel Teekanne · 🇩🇪 DE | 60 g → 40 g | −33.3% | 2,19 € → 2,19 € +50.0% |
| Galaxy Milk Chocolate Extra Large Easter Egg Extra · 🇬🇧 UK | 252 g → 210 g | −16.7% | £4.98 → £5.97 +43.9% |
| M&M's Crispy Easter Egg M&M's · 🇬🇧 UK | 192 g → 156 g | −18.8% | £3.48 → £3.97 +40.4% |
| Maltesers XL Easter egg Maltesers · 🇬🇧 UK | 231 g → 194 g | −16.0% | £6.00 → £7.00 +38.9% |
| MilkyWay Multipack MilkyWay · 🇩🇪 DE | 9 pieces → 5 pieces | −44.4% | 2,99 € → 2,29 € +37.9% |
| Cadbury Mini Eggs Milk Chocolate Easter Egg Cadbury · 🇬🇧 UK | 193.5 g → 181 g | −6.5% | £4.00 → £5.00 +33.6% |
| Mevgal Original Griechischer Schafmilch Joghurt Mevgal · 🇩🇪 DE | 200 g → 150 g | −25.0% | 1,49 € → 1,49 € +33.3% |
| Ültje Studenten Futter Original Ültje · 🇩🇪 DE | 200 g → 150 g | −25.0% | 3,49 € → 3,49 € +33.3% |
| Katlenburger Johannisbeer-Weinschorle Katlenburger · 🇩🇪 DE | 1 l → 0.75 l | −25.0% | 2,99 € → 2,99 € +33.3% |
By country
By category
- Chocolate & Candy 21
- Dairy 7
- Dish & Cleaning 6
- Pasta, Rice & Meals 6
- Coffee & Tea 5
- Juice & Drinks 5
- Personal Care 5
- Bread & Bakery 3
- Breakfast Cereals 3
- Household 3
- Laundry 3
- Baking & Spreads 2
- Cookies & Crackers 2
- Frozen Foods 2
- Health & Supplements 2
- Pet Food 2
- Chips & Snacks 1
- Ice Cream 1
- Meat & Fish 1
- Other 1
- Tobacco & Alcohol 1
- Toilet Paper 1
Brands caught more than once in 2026
All 83 shrinkflation cases from 2026
| Product | Size | Cut |
|---|---|---|
| MilkyWay Multipack MilkyWay · 🇩🇪 DE | 9 pieces → 5 pieces | −44.4% |
| Rewe frei von Landbrot Rewe · 🇩🇪 DE | 400 g → 250 g | −37.5% |
| Dettol Original Allesreiniger Dettol · 🇳🇱 NL | 1500 ml → 1000 ml | −33.3% |
| Teekanne Fenchel-Anis-Kümmel Teekanne · 🇩🇪 DE | 60 g → 40 g | −33.3% |
| Bonne Maman Haselnuss & Kakao Creme Bonne · 🇩🇪 DE | 360 g → 250 g | −30.6% |
| Flamingo Estate Shampoo Flamingo · 🇺🇸 US | 17 oz → 12 oz | −29.4% |
| Peijnenburg Gemberkoek Peijnenburg · 🇳🇱 NL | 465 g → 348 g | −25.2% |
| Beckers bester Klarer Apfelsaft Beckers · 🇩🇪 DE | 1 l → 0.75 l | −25.0% |
| Edeka Herzstücke Hearts & Hoops Edeka · 🇩🇪 DE | 500 g → 375 g | −25.0% |
| Katlenburger Johannisbeer-Weinschorle Katlenburger · 🇩🇪 DE | 1 l → 0.75 l | −25.0% |
| Mevgal Original Griechischer Schafmilch Joghurt Mevgal · 🇩🇪 DE | 200 g → 150 g | −25.0% |
| Rittersport Edelkakao Klasse Die Aromatische 74% Rittersport · 🇩🇪 DE | 100 g → 75 g | −25.0% |
| Romy Kokos Romy · 🇩🇪 DE | 200 g → 150 g | −25.0% |
| Zirkulin Schneller Einschlafen Zirkulin · 🇩🇪 DE | 40 pieces → 30 pieces | −25.0% |
| Ültje Studenten Futter Original Ültje · 🇩🇪 DE | 200 g → 150 g | −25.0% |
| Jumbo Macadamiamix Gezouten Jumbo · 🇳🇱 NL | 130 g → 100 g | −23.1% |
| Lion Minis Lion · 🇩🇪 DE | 234 g → 180 g | −23.1% |
| KitKat Minis KitKat · 🇩🇪 DE | 217 g → 167 g | −23.0% |
| Smarties Minis Smarties · 🇩🇪 DE | 187 g → 144 g | −23.0% |
| Abtei Venen Aktiv Balsam Abtei · 🇩🇪 DE | 125 ml → 100 ml | −20.0% |
| Allos Frucht Pur 75% Himbeere Allos · 🇩🇪 DE | 250 g → 200 g | −20.0% |
| Andrélon Intense Repair Conditioner Andrélon · 🇳🇱 NL | 250 ml → 200 ml | −20.0% |
| Carat Salat-Fix Kräuter italienischer Art Carat · 🇩🇪 DE | 10 g → 8 g | −20.0% |
| Covelt Dixap Appel Covelt · 🇳🇱 NL | 500 ml → 400 ml | −20.0% |
| Gut & Günstig Italienische Limone Gut & Günstig · 🇩🇪 DE | 62.5 g → 50 g | −20.0% |
| Jacobs Espresso Sticks Jacobs · 🇩🇪 DE | 25 pieces → 20 pieces | −20.0% |
| Johma Rundvleessalade Johma · 🇳🇱 NL | 500 g → 400 g | −20.0% |
| Milram Schlagsahne Milram · 🇩🇪 DE | 250 g → 200 g | −20.0% |
| Nivea Sun UV Gesicht Anti-Age LSF 50+ Nivea · 🇩🇪 DE | 50 ml → 40 ml | −20.0% |
| Purina Felix Doppelt Lecker Huhn & Truthahn Purina · 🇩🇪 DE | 1000 g → 800 g | −20.0% |
| Rewe Bio Mini-Salami Rewe · 🇩🇪 DE | 25 g → 20 g | −20.0% |
| Trumpf Edle Tropfen in Nuss Obstbrände Trumpf · 🇩🇪 DE | 250 g → 200 g | −20.0% |
| Enkhuizer Jodekoek Original Enkhuizer · 🇳🇱 NL | 372 g → 298 g | −19.9% |
| Kirkland Fabric Softener Kirkland · 🇺🇸 US | 187 oz → 150 oz | −19.8% |
| Kirkland fabric softener Kirkland · 🇺🇸 US | 187 fl oz → 150 fl oz | −19.8% |
| Verkade Extra Puur Chocoladereep Extra · 🇳🇱 NL | 111 g → 90 g | −18.9% |
| M&M's Crispy Easter Egg M&M's · 🇬🇧 UK | 192 g → 156 g | −18.8% |
| Hershey's Dark Chocolate party-size bag Hershey's · 🇺🇸 US | 29 oz → 23.9 oz | −17.6% |
| Naturgut Bio Steinofen-Pizza Spinat-Feta Naturgut · 🇩🇪 DE | 410 g → 340 g | −17.1% |
| Andrélon Intense Repair Shampoo Andrélon · 🇳🇱 NL | 300 ml → 250 ml | −16.7% |
| Cadbury boxed hollow Easter eggs (15-pack) Cadbury · 🇦🇺 AU | 18 eggs → 15 eggs | −16.7% |
| Galaxy Milk Chocolate Extra Large Easter Egg Extra · 🇬🇧 UK | 252 g → 210 g | −16.7% |
| Head & Shoulders 2 in 1 Menthol Fresh Shampoo Head & Shoulders · 🇳🇱 NL | 300 ml → 250 ml | −16.7% |
| HiPP Pre PUR Anfangsmilch HiPP · 🇩🇪 DE | 600 g → 500 g | −16.7% |
| Milky Way Milky Way · 🇳🇱 NL | 6 bars → 5 bars | −16.7% |
| Rauch Eistee Pfirsich Zero Rauch · 🇩🇪 DE | 1.5 l → 1.25 l | −16.7% |
| Snickers IJs Snickers · 🇳🇱 NL | 6 bars → 5 bars | −16.7% |
| Zonnatura Teff meergranenontbijt Zonnatura · 🇳🇱 NL | 300 g → 250 g | −16.7% |
| Iglo Blubb Sticks Iglo · 🇩🇪 DE | 340 g → 284 g | −16.5% |
| Maltesers XL Easter egg Maltesers · 🇬🇧 UK | 231 g → 194 g | −16.0% |
| Great Value ground coffee can Great Value · 🇺🇸 US | 11.3 oz → 9.6 oz | −15.0% |
| Finish Powerball Ultimate Plus Maxi Pack Finish · 🇩🇪 DE | 42 pieces → 36 pieces | −14.3% |
| Swiffer Duster refills Swiffer · 🇺🇸 US | 28 count → 24 count | −14.3% |
| Toblerone The Edgy Egg Milk Chocolate Easter Egg Toblerone · 🇬🇧 UK | 298 g → 256 g | −14.1% |
| Quilted Northern Mega Roll Quilted Northern · 🇺🇸 US | 295 sheets/roll → 255 sheets/roll | −13.6% |
| Hungry Jack Syrup Hungry Jack · 🇺🇸 US | 27.6 oz → 24 oz | −13.0% |
| Iams XL dry dog food bag Iams · 🇺🇸 US | 44 lb → 38.5 lb | −12.5% |
| Fage Total griechischer Joghurt 0,2% Fett Fage · 🇩🇪 DE | 170 g → 150 g | −11.8% |
| Bounty Multipack Bounty · 🇩🇪 DE | 256.5 g → 228 g | −11.1% |
| Spee Universal Caps All in 1 Spee · 🇩🇪 DE | 18 loads → 16 loads | −11.1% |
| Spee Megaperls Color All in 1 Spee · 🇩🇪 DE | 19 loads → 17 loads | −10.5% |
| Explore Cuisine Organic Red Lentil Penne Explore · 🇩🇪 DE | 250 g → 225 g | −10.0% |
| Thomas' Bagels 6-pack Thomas' · 🇺🇸 US | 20 oz → 18 oz | −10.0% |
| Cadbury Twirl XL Easter egg Cadbury · 🇬🇧 UK | 241 g → 218 g | −9.5% |
| Kellogg's Corn Pops Kellogg's · 🇺🇸 US | 18.1 oz → 16.4 oz | −9.4% |
| M&M's Peanut M&M's · 🇳🇱 NL | 400 g → 363 g | −9.3% |
| Cadbury hollow hunting eggs carton Cadbury · 🇦🇺 AU | 22 eggs → 20 eggs | −9.1% |
| Spee Color Gel All in 1 Spee · 🇩🇪 DE | 22 loads → 20 loads | −9.1% |
| Thomas' Bagels Thomas' · 🇺🇸 US | 22 oz → 20 oz | −9.1% |
| Seepje Wasmiddel Universeel Seepje · 🇳🇱 NL | 23 loads → 21 loads | −8.7% |
| Becel Original Margarine Becel · 🇳🇱 NL | 600 g → 550 g | −8.3% |
| Funny-Frisch Ofenchips Paprika Funny-Frisch · 🇩🇪 DE | 125 g → 115 g | −8.0% |
| Febreze air spray can Febreze · 🇺🇸 US | 8.8 oz → 8.1 oz | −8.0% |
| Blue Band Vloeibaar Blue · 🇳🇱 NL | 750 ml → 700 ml | −6.7% |
| Cadbury Mini Eggs Milk Chocolate Easter Egg Cadbury · 🇬🇧 UK | 193.5 g → 181 g | −6.5% |
| Dawn Platinum Dawn · 🇺🇸 US | 32 oz → 30 oz | −6.2% |
| Dawn Platinum dish soap Dawn · 🇺🇸 US | 32 fl oz → 30 fl oz | −6.2% |
| Oscar Mayer Beef Franks Oscar Mayer · 🇺🇸 US | 16 oz → 15 oz | −6.2% |
| Smucker's Strawberry Jam large jar Smucker's · 🇺🇸 US | 32 oz → 30 oz | −6.2% |
| Mövenpick Eis Vanilla Chocolate Mövenpick · 🇩🇪 DE | 900 ml → 850 ml | −5.6% |
| Cadbury Mini Eggs family pack Cadbury · 🇬🇧 UK | 270 g → 256 g | −5.2% |
| Danerolles Chocolate Croissants Danerolles · 🇳🇱 NL | 275 g → 265 g | −3.6% |
| Cadbury Dairy Milk & White Shell Egg Cadbury · 🇬🇧 UK | 372 g → 360 g | −3.2% |
Download every case as CSV or JSON (CC BY 4.0). Check any pack with the shrinkflation calculator. Spotted one we missed? Submit a sighting.
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FAQ
Is shrinkflation still happening in 2026?
Yes. ShrinkRadar has 83 documented shrinkflation cases dated 2026 so far, from 5 countries, and the list grows as consumer agencies and reporters publish new ones.
What are examples of shrinkflation in 2026?
The biggest documented cuts in 2026 were: MilkyWay Multipack (9 pieces → 5 pieces), Rewe frei von Landbrot (400 g → 250 g), Dettol Original Allesreiniger (1500 ml → 1000 ml), Teekanne Fenchel-Anis-Kümmel (60 g → 40 g), Bonne Maman Haselnuss & Kakao Creme (360 g → 250 g). ShrinkRadar lists 83 sourced cases from 2026.
Which countries had the most shrinkflation cases in 2026?
In our library: Germany 38, Netherlands 18, United States 17, United Kingdom 8, Australia 2. These counts follow where consumer agencies and reporters published lists, so they are not rates.
How much smaller did products get in 2026?
The median documented cut in 2026 was 16.7%, which is a 20.0% hidden price rise per unit if the shelf price stayed the same. The biggest was MilkyWay Multipack, 9 pieces → 5 pieces (−44.4%).
Did prices per unit go up in 2026?
Where the source also recorded the shelf price before and after (63 of the 83 cases from 2026), 63 got more expensive per unit.