Known cases / Juice & Drinks / Cadbury
Did Cadbury Dairy Milk & White Shell Egg shrink?
372 → 360 g −3.2%Size Facts
Before372 g
After
360 g
Hidden unit-price rise at same price+3.3%
When2026
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: Which? — Easter egg Shrinkflation (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“The Cadbury Dairy Milk & White Shell Egg at Tesco, for instance, remained at £15, yet the weight dropped from 372g to 360g.”
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