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Did Dare Wafer in Dark Chocolate bar (UK) shrink?

Size FactsDid it shrink? Yes
Before50 g
After44 g
−12.0%smaller
Price per 100 g · observed+13.6%Shelf price £1.00 → £1.00, as recorded by the source.

Before you paid £2.00 per 100 g; after, £2.27 per 100 g: 13.6% more for the same amount.

How big a cut? The joint 93rd-largest of 189 documented chocolate & candy cuts (tied with 2 others); a bigger cut than 47% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 27 Oct 2026
Country
United Kingdom
Brand
Dare
Category
Chocolate & Candy
Source
allsupers.co.uk

Source and evidence

Dare Wafer In Dark Chocolate 44G: 50 g → 44 g — Shrinkflation | Allsupers | Allsupers allsupers.co.uk

Source fetched 2026-10-28. All 59 Allsupers cases.

Found by Allsupers' automated check of Morrisons listings (record 30041): the old listing disappeared and a smaller pack of the same product appeared (first detected 2026-10-27, new pack since 2026-10-19); regular price £1.00 before, £1.00 after. 12% less for the same £1, so 13.6% more per gram.

Evidence
Typeautomated supermarket price tracker (Allsupers register; retailer listings, regular prices recorded)
Confidencemedium
Size cut alone, at the old price+13.6%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “sugar, jam, honey, syrups, chocolate and confectionery” changed +0.2% (12 months to Sep 2026). This pack’s price per gram changed +13.6%, 13.4 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…price per unit +13.6% price per unit Before Dare Wafer In Dark Chocolate 50G Morrisons Size 50 g Regular price £1.00 Price per unit £20.00 /kg View at the shop › Now Dare Wafer In Dark Chocolate 44G Morrisons Size 44 g Regular price £1.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: chocolate shrinkflation, every documented case in one place, brand by brand.

More chocolate & candy in United Kingdom

All 55 in the case library →

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Chocolate shrinkflation →

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Cite this case

ShrinkRadar, “Did Dare Wafer in Dark Chocolate bar (UK) shrink? 50 g → 44 g”, https://shrinkradar.com/cases/dare-wafer-in-dark-chocolate-bar-uk-2026.html, accessed 2026-11-05. Original source: Dare Wafer In Dark Chocolate 44G: 50 g → 44 g — Shrinkflation | Allsupers | Allsupers (https://allsupers.co.uk/research/shrinkflation/ean_swap/30041).

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