Hungary shrinkflation tracker
Get an email when shrinkflation in Hungary changes: new documented cases. Plus, $5/month or $48/year.
By ShrinkRadar · Updated 2026-11-05 · Every case links its source
Is shrinkflation still happening in Hungary? Yes. We have 80 documented cases of Hungarian products that got smaller (2025–2026), 33 dated 2026. The latest: COOP mézes puszedli kakaós honey gingerbread cookies (Hungary), 200 g → 180 g (2026). The median pack lost 10.0%, an 11.1% hidden price rise per unit at the same price; the biggest cut was Scitec Nutrition 100% Vegan Protein (Hungary) (−60.0%). In Hungarian a smaller pack is a kiszereléscsökkentés (pack-size reduction); shrinkflation is zsugorinfláció.
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Latest Hungarian shrinkflation cases
Newest first, by the date the source gives.
| Product | Size | Cut |
|---|---|---|
| COOP mézes puszedli kakaós honey gingerbread cookies (Hungary) COOP · 2026 · nkfh.gov.hu | 200 g → 180 g | −10.0% |
| The Pink Stuff cleaning paste (Hungary) The Pink Stuff · 2026 · nkfh.gov.hu | 850 g → 750 g | −11.8% |
| BioTechUSA Desert caffeine supplement capsules (Hungary) BioTechUSA · 2026 · nkfh.gov.hu | 100 capsules → 60 capsules | −40.0% |
| Scitec Nutrition Vitamin D3 capsules (Hungary) Scitec Nutrition · 2026 · nkfh.gov.hu | 250 capsules → 210 capsules | −16.0% |
| NIVEA Creme Care and Creme Soft cream soap bars (Hungary) NIVEA · 2026 · nkfh.gov.hu | 100 g → 90 g | −10.0% |
| Ariel gel capsules Winter (per capsule) (Hungary) Ariel · 2026 · nkfh.gov.hu | 20.7 g → 18.3 g | −11.6% |
| BioTechUSA 100% Pure Whey, 4 kg (Hungary) BioTechUSA · 2026 · nkfh.gov.hu | 4000 g → 3000 g | −25.0% |
| Scitec Nutrition 100% Whey Protein Professional 500 g bag (Hungary) Scitec Nutrition · 2026 · nkfh.gov.hu | 500 g → 400 g | −20.0% |
| Scitec Nutrition Protein Delite Shake (Hungary) Scitec Nutrition · 2026 · nkfh.gov.hu | 700 g → 420 g | −40.0% |
| Scitec Nutrition 100% Whey Protein Professional 2.35 kg tub (Hungary) Scitec Nutrition · 2026 · nkfh.gov.hu | 2350 g → 1816 g | −22.7% |
| Scitec Nutrition 100% Whey Protein Professional 5 kg tub (Hungary) Scitec Nutrition · 2026 · nkfh.gov.hu | 5000 g → 4000 g | −20.0% |
| Scitec Nutrition 100% Whey Protein Professional 920 g tub (Hungary) Scitec Nutrition · 2026 · nkfh.gov.hu | 920 g → 780 g | −15.2% |
Newly added to the Hungarian list
8 cases joined the list on 2026-11-02 and 2026-11-01 (the date it was added here, not the date of the change). All additions: latest additions.
| Product | Size | Cut |
|---|---|---|
| COOP mézes puszedli kakaós honey gingerbread cookies (Hungary) COOP · 2026 · nkfh.gov.hu | 200 g → 180 g | −10.0% |
| BioTechUSA 100% Pure Whey, 4 kg (Hungary) BioTechUSA · 2026 · nkfh.gov.hu | 4000 g → 3000 g | −25.0% |
| Nestlé Beba Optipro Junior toddler milk, 600 g (Hungary) Nestlé · 2025 · nkfh.gov.hu | 600 g → 500 g | −16.7% |
| Nestlé Beba Optipro Junior toddler milk, 1.8 kg (Hungary) Nestlé · 2025 · nkfh.gov.hu | 1800 g → 1500 g | −16.7% |
| BioTechUSA 100% Pure Whey, 2.27 kg (Hungary) BioTechUSA · 2026 · nkfh.gov.hu | 2270 g → 2000 g | −11.9% |
| BioTechUSA 100% Pure Whey, 1 kg (Hungary) BioTechUSA · 2026 · nkfh.gov.hu | 1000 g → 900 g | −10.0% |
| Scitec Nutrition 100% Whey Isolate (Hungary) Scitec Nutrition · 2025 · nkfh.gov.hu | 2000 g → 1816 g | −9.2% |
| Scitec Nutrition Egg Pro egg-white protein (Hungary) Scitec Nutrition · 2025 · nkfh.gov.hu | 930 g → 900 g | −3.2% |
Topic guides with Hungarian cases: Vitamin shrinkflation (16) · Protein powder shrinkflation (14) · Diaper shrinkflation (5) · Laundry detergent shrinkflation (44) · Shampoo, soap & toothpaste shrinkflation (6) · Pet food shrinkflation (4) · Personal care shrinkflation (4) · Cleaning products shrinkflation (12).
Full Hungarian shrinkflation list (80)
Filter by year, category or name, and sort by any column. “Hidden rise” is the extra you pay per unit if the shelf price stays the same; “Real per unit” combines the size cut with the shelf prices the source recorded (— where it recorded none). The filters are saved in the address bar, so you can share a filtered list.
80 of 80 cases shown
Reset the filters to see the full list.
Biggest size cuts in Hungary
| Product | Size | Cut |
|---|---|---|
| Scitec Nutrition 100% Vegan Protein (Hungary) Scitec Nutrition · 2026 · nkfh.gov.hu | 1000 g → 400 g | −60.0% |
| BioTechUSA Diet Shake (Hungary) BioTechUSA · 2026 · nkfh.gov.hu | 720 g → 400 g | −44.4% |
| BioTechUSA Desert caffeine supplement capsules (Hungary) BioTechUSA · 2026 · nkfh.gov.hu | 100 capsules → 60 capsules | −40.0% |
| Scitec Nutrition Protein Delite Shake (Hungary) Scitec Nutrition · 2026 · nkfh.gov.hu | 700 g → 420 g | −40.0% |
| Pretty Baby pull-up diapers (Hungary) Pretty Baby · 2025 · nkfh.gov.hu | 64 diapers → 42 diapers | −34.4% |
| Ariel Sensitive Skin liquid detergent 1.7 L → 1.125 L (Hungary) Ariel · 2025 · nkfh.gov.hu | 1.7 l → 1.125 l | −33.8% |
| ALDI dog treats (Hungary) Aldi · 2026 · nkfh.gov.hu | 300 g → 200 g | −33.3% |
| COOP 4Home cold degreaser spray (Hungary) COOP · 2026 · nkfh.gov.hu | 750 ml → 500 ml | −33.3% |
| Pedigree Adult Small dry dog food (Poultry & Vegetables) (Hungary) Pedigree · 2026 · nkfh.gov.hu | 2 kg → 1.4 kg | −30.0% |
| Ariel liquid detergent 3 L → 2.25 L (Fresh Air, Amethyst) (Hungary) Ariel · 2025 · nkfh.gov.hu | 3 l → 2.25 l | −25.0% |
Hungarian brands caught more than once
Brands with two or more documented cases in Hungary. Big brands get more coverage, so this is “caught most often”, not a rate.
| Brand | Cases | Median cut |
|---|---|---|
| Ariel | 19 | −10.0% |
| Lenor | 9 | −6.8% |
| Scitec Nutrition | 9 | −20.0% |
| BioTechUSA | 7 | −20.0% |
| Finish | 6 | −6.7% |
| Extra | 4 | −5.8% |
| Gillette | 3 | −25.0% |
| Aldi | 2 | −25.4% |
| COOP | 2 | −21.7% |
| Nestlé | 2 | −16.7% |
| Pampers | 2 | −4.2% |
| Swiffer | 2 | −10.0% |
By category
| Category | Cases | Median cut |
|---|---|---|
| Laundry | 34 | −8.0% |
| Health & Supplements | 16 | −20.0% |
| Dish & Cleaning | 10 | −9.3% |
| Diapers & Wipes | 5 | −9.6% |
| Pet Food | 4 | −25.0% |
| Shaving & Razors | 3 | −25.0% |
| Baby | 2 | −16.7% |
| Household | 2 | −10.0% |
| Soap, Shampoo & Body Wash | 2 | −10.0% |
| Cookies & Crackers | 1 | −10.0% |
| Personal Care | 1 | −10.0% |
By year
The year the source dates the change. Each year opens the full list filtered to that year.
Stores
Own-label packs, which the retailer controls: Aldi 2. Store brands: Aldi (all store brands).
Sources
Every case comes from a published source that we fetched and checked. Most cited for Hungary: nkfh.gov.hu (80).
Official register. Hungary's National Trade and Consumer Protection Authority (NKFH) publishes a public register of downsized products: each record is a company's own notification with the old and new pack size, the notifying company and the publication date. The Hungarian cases here come from that register; records the company marked as having a matching price cut are left out.
More on Hungary: the Hungary summary page. Other trackers: UK · US · Germany · Netherlands · Australia · Austria · Japan · South Korea · France · Italy · Israel. All countries: countries · all 1366 cases · ShrinkRadar Index · worst offenders · open data. Spotted a smaller pack? Submit a sighting.
FAQ
Is shrinkflation still happening in Hungary in 2026?
Yes. We have 33 documented Hungarian cases dated 2026 so far. The most recent: COOP mézes puszedli kakaós honey gingerbread cookies (Hungary) 200 g → 180 g (2026); The Pink Stuff cleaning paste (Hungary) 850 g → 750 g (2026); BioTechUSA Desert caffeine supplement capsules (Hungary) 100 capsules → 60 capsules (2026).
How many shrinkflation cases are there in Hungary?
ShrinkRadar lists 80 documented, sourced cases in Hungary from 2025 to 2026, covering 25 brands and 11 categories. It is a record of reported cases, not a count of every pack that shrank.
What is the biggest shrinkflation case in Hungary?
Scitec Nutrition 100% Vegan Protein (Hungary): 1000 g → 400 g (−60.0%, 2026, source: nkfh.gov.hu).
Which brands have shrunk the most in Hungary?
Most documented cases in our library: Ariel (19), Lenor (9), Scitec Nutrition (9), BioTechUSA (7), Finish (6), Extra (4), Gillette (3), Aldi (2). Big brands get more press coverage, so read this as “caught most often”, not a rate.
How much smaller do packs get in Hungary?
The median documented cut is 10.0%, which is an 11.1% hidden price rise per unit if the shelf price stays the same.
Where does the Hungarian data come from?
From nkfh.gov.hu. Each case page links and quotes its source. 80 cases are high confidence.