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Did Ariel gel capsules Winter (per capsule) (Hungary) shrink?

Size FactsDid it shrink? Yes
Before20.7 g
After18.3 g
−11.6%smaller
Price per 100 g · if the price stayed the same+13.1%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 35th-largest of 100 documented laundry cuts (tied with 1 other); a bigger cut than 45% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 14 Jul 2026
Country
Hungary
Brand
Ariel
Category
Laundry
Source
nkfh.gov.hu

Source and evidence

NKFH (Hungarian consumer protection authority) downsizing register — ARIEL gélkapszula WINTER 30 darab (2026-07-14) nkfh.gov.hu

Source fetched 2026-10-27.

Listed in the NKFH downsizing register (published 2026-07-14) on notification by Procter and Gamble Hungary KKT.: 60 darab; 20,7 gramm/db → 60 darab; 18,3 gramm/db. The register has 2 records for this change (flavours/scents/pack variants): ARIEL gélkapszula WINTER 30 darab; ARIEL gélkapszula WINTER 60 darab. Other record pages: nkfh.gov.hu. Pack counts stayed the same; each capsule holds less gel (12% less). The register gives sizes only, no shelf prices.

Evidence
Typeofficial register (company notification to Hungary's consumer protection authority, NKFH)
Confidencehigh

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What the source says

“Termék megnevezése/ Márkanév ARIEL gélkapszula WINTER 60 darab Közzététel időpontja 2026. 07. 14. Bejelentő cégnév Procter and Gamble Hungary KKT. Korábbi termékméret 60 darab; 20,7 gramm/db Új, csökkentett termékméret 60 darab; 18,3 gramm/db Termékjelölés szerinti forgalmazó Procter and Gamble Hungary KKT.”

More from Hungary: the Hungary shrinkflation tracker has all 80 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Ariel gel capsules Winter (per capsule) (Hungary) shrink? 20.7 g → 18.3 g”, https://shrinkradar.com/cases/ariel-gel-capsules-winter-per-capsule-hungary-2026.html, accessed 2026-11-05. Original source: NKFH (Hungarian consumer protection authority) downsizing register — ARIEL gélkapszula WINTER 30 darab (2026-07-14) (https://nkfh.gov.hu/kiszereles-csokkentes/bkugz46uu07hdq42xhpu4riv).

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