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Did Ariel laundry gel, 1.95 L bottle (Israel) shrink?

Size FactsDid it shrink? Yes
Before1.95 l
After1.755 l
−10.0%smaller
Price per l · if the price stayed the same+11.1%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 41st-largest of 100 documented laundry cuts (tied with 10 others); a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →

When
2025–2026 · reported Feb 2026
Country
Israel
Brand
Ariel
Category
Laundry
Source
israelhayom.co.il

Source and evidence

Israel Hayom — companies shrink packs, we pay more (6 Feb 2026) israelhayom.co.il

Source fetched 2026-10-25.

Israel Hayom (6 Feb 2026); the Israel Consumer Council compared per-100 g/ml prices with 10 July 2025. 10% less gel; the Mountain Spring scent cost 18% more per unit, the biggest rise in the check.

Evidence
Typenewspaper investigation with Israel Consumer Council price check
Confidencehigh

Check the math in the calculator.

What the source says

“…}, "headline": "המחיר לא זז, ובכל זאת התייקר: החברות מקטינות אריזות ואנחנו משלמים יותר", "description": "במותג הג'ל של אריאל חלה הורדת כמות מ-1.95 ליטר ל-1.755 ליטר בלבד ובמותג פמפרס פרימיום קר, שלב 2, ירדה הכמות ל-39 חיתולים לעומת 43 • תופעת ה\"שרינקפלציה\" בה המחיר נותר על כנו אך…”

More from Israel: the Israel shrinkflation tracker has all 65 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Ariel laundry gel, 1.95 L bottle (Israel) shrink? 1.95 l → 1.755 l”, https://shrinkradar.com/cases/ariel-laundry-gel-1-95-l-bottle-israel-2025-2026.html, accessed 2026-11-05. Original source: Israel Hayom — companies shrink packs, we pay more (6 Feb 2026) (https://www.israelhayom.co.il/business/consumers/article/19843785).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.