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Did Ariel laundry capsules, carton (Israel) shrink?

Size FactsDid it shrink? Yes
Before24 washes
After23 washes
−4.2%smaller
Price per wash · if the price stayed the same+4.3%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 87th-largest of 100 documented laundry cuts (tied with 1 other); a bigger cut than 3% of all 1,366 cases in the library. See the biggest cuts →

When
2023–2024 · reported Apr 2024
Country
Israel
Brand
Ariel
Category
Laundry
Source
ynet.co.il

Source and evidence

ynet — how makers shrink packs (5 Apr 2024, with the Israel Consumer Council) ynet.co.il

Source fetched 2026-10-25. All 54 ynet cases.

The switch from small plastic tubs to a cardboard box came with one wash fewer per pack.

Evidence
Typenewspaper investigation with Israel Consumer Council survey
Confidencehigh

Check the math in the calculator.

What the source says

“תכולה. טבליות כביסה \"אריאל\" של פרוקטר אנד גמבל עברו מאריזות הפלסטיק הקטנות הפופולריות לאריזות קרטון ידידותיות יותר לסביבה, וגם מבטיחות יעילות גבוהה יותר, אבל מספר הכביסות שמספקת האריזה ירד - מ-24 ל-23. בסדרת מנות אישיות להכנת קפוצ'ינו על בסיס אבקה של נסטלה, יצא מוצר חדש: אבקת שיבולת שועל.”

More from Israel: the Israel shrinkflation tracker has all 65 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Ariel laundry capsules, carton (Israel) shrink? 24 washes → 23 washes”, https://shrinkradar.com/cases/ariel-laundry-capsules-carton-israel-2023-2024.html, accessed 2026-11-05. Original source: ynet — how makers shrink packs (5 Apr 2024, with the Israel Consumer Council) (https://www.ynet.co.il/economy/article/s1voibh1a).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.