Did Sod concentrated fabric softener (Israel) shrink?
Size FactsDid it shrink? Yes
Before900 ml
After850 ml
−5.6%smaller
Price per 100 ml · observed+5.9%Shelf price ₪16.90 (900 ml) → ₪16.90 (850 ml), as recorded by the source.
Before you paid ₪1.88 per 100 ml; after, ₪1.99 per 100 ml: 5.9% more for the same amount.
How big a cut? The joint 73rd-largest of 100 documented laundry cuts (tied with 2 others); a bigger cut than 9% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2026 · reported Oct 2026
- Country
- Israel
- Brand
- Sod
- Category
- Laundry
- Source
- ynet.co.il
Source and evidence
What the source says
“נה של מוצר כדרך להעלות מחירים והפעם, מרכך הכביסה המרוכז סוד שהוקטן ב-50 מ\"ל ומחירו לא ירד בהתאם. חיתולי האגיס שוב מתכווצים ומתייקרים, גם פמפרס וטיטולים הוקטנו בקבוקי מרכך סוד בנפח מצומק של 850 מ\"ל החלו לצוץ בנקודות המכירה לצד בקבוקי 900 מ\"ל, הגודל הקודם של המותג. זאת הקטנת נפח של 5.5%.”
More from Israel: the Israel shrinkflation tracker has all 65 documented cases, sortable and filterable.
Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.
More laundry in Israel
All 10 in the case library →- Laundry · 2025–2026
Ariel laundry powder, 8 kg bag (Israel)
8 → 7 kg−12.5%
Israel · Source: israelhayom.co.il - Laundry · 2025–2026
Ariel laundry gel, 1.95 L bottle (Israel)
1.95 → 1.755 l−10.0%
Israel · Source: israelhayom.co.il - Laundry · 2023–2024
Ariel laundry capsules, carton (Israel)
24 → 23 washes−4.2%
Israel · Source: ynet.co.il
Newest in laundry
Laundry detergent shrinkflation →- Laundry · 2026
Cheer liquid laundry detergent jug
92 → 81 fl oz−12.0%
United States · Source: mouseprint.org - Laundry · 2026
Lenor in-wash scent booster beads, Spring Awakening (UK)
155 → 137 g−11.6%
United Kingdom · Source: allsupers.co.uk - Laundry · 2026
Ariel gel capsules Winter (per capsule) (Hungary)
20.7 → 18.3 g−11.6%
Hungary · Source: nkfh.gov.hu
