Shrinkflation guides
Plain explanations of shrinkflation, built on our library of 687 documented cases and daily checks of 340 products.
- Guide
What is shrinkflation?
Shrinkflation is when a pack gets smaller but the price stays the same or rises. Plain definition, how it differs from inflation and skimpflation, and 687 sourced examples. - Guide
How to spot shrinkflation
Practical checklist to catch shrinkflation: read the net weight, compare unit prices on shelf tags, check pack sizes, use the calculator, and search known cases. - Tool
Shrinkflation calculator
Old and new size and price in, real price change per unit out. - Data
Worst offenders
Biggest cuts, hidden per-unit price hikes and repeat brands.
Brands caught most often
- Aldi 11
- Cadbury 11
- Charmin 9
- Ostmann 9
- Jacobs 7
- KitKat 7
- Knorr 7
- Dr. Oetker 6
- Lorenz 6
- Pringles 6
- Bounty 5
- Costa 5
- Dawn 5
- Doritos 5
- Dove 5
- Hershey's 5
- Iglo 5
- Kleenex 5
- Lay's 5
- McVitie's 5
- Rewe 5
- Simply Orange 5
- Woolworths 5
Categories by documented cases
- Chocolate & Candy 115
- Pasta, Rice & Meals 54
- Dairy 48
- Breakfast Cereals 44
- Chips & Snacks 43
- Coffee & Tea 43
- Personal Care 41
- Baking & Spreads 33
- Juice & Drinks 32
- Cookies & Crackers 30
- Laundry 28
- Toilet Paper 27
- Meat & Fish 23
- Dish & Cleaning 17
- Tobacco & Alcohol 15
- Ice Cream 14
- Frozen Foods 14
- Paper Towels 12
- Household 12
- Oral Care 10
- Health & Supplements 9
- Pet Food 8
- Tissues 6
- Bread & Bakery 4
- Other 3
- Baby 2