Known cases / Years / 2021

Shrinkflation 2021: 49 documented examples

By ShrinkRadar · Updated 2026-10-16 · Every case links its source

Size Facts 2021

Did packs shrink in 2021?Yes

Documented cases49

Countries🇩🇪 🇺🇸 🇨🇦 🇫🇷

Brands42

Median cut−13.3%

Biggest cut−50.0%

Pricier per unit (of 35 priced)35

Biggest: Mein Veggie Tag Veganer Bio Aufschnitt, 140 g → 70 g.

These are the products that got smaller in 2021 according to the consumer agencies, consumer advocates and reporters we track. Main sources: vzhh.de, mouseprint.org, cbc.ca, cnn.com, foodwatch.org. We fetched each source and checked the before and after sizes. The year is when the source dates the change; some lists are published a few months after the pack changed.

Biggest cuts in 2021

Product	Size	Cut
Mein Veggie Tag Veganer Bio Aufschnitt Mein · 🇩🇪 DE	140 g → 70 g	−50.0%
Denkmit Weichspüler Himmlische Frische Denkmit · 🇩🇪 DE	1.5 l → 1 l	−33.3%
Knorr Rahm Soße Knorr · 🇩🇪 DE	102 g → 68 g	−33.3%
Nature Box Feste Duschpflege Nature · 🇩🇪 DE	150 g → 100 g	−33.3%
Beba Junior Beba · 🇩🇪 DE	8347 ml → 5797 ml	−30.5%
Blankenburger Orancia Blankenburger · 🇩🇪 DE	1000 ml → 700 ml	−30.0%
Knorr Natürlich Lecker! Fix Lasagne Knorr · 🇩🇪 DE	60 g → 43 g	−28.3%
Bahlsen Waffel Bahlsen · 🇩🇪 DE	130 g → 97 g	−25.4%
Bref Power WC-Kraftgel gegen 99,9% der Bakterien Bref · 🇩🇪 DE	1000 ml → 750 ml	−25.0%
Elkos MED Bodylotion Urea Elkos · 🇩🇪 DE	400 ml → 300 ml	−25.0%
Nivea Hand Creme Intensive Pflege Nivea · 🇩🇪 DE	100 ml → 75 ml	−25.0%
Dial Body Wash Dial · 🇺🇸 US	21 oz → 16 oz	−23.8%
Funny Frisch Big Erdnuss Flippies Funny · 🇩🇪 DE	225 g → 175 g	−22.2%
Funny Frisch Erdnuss Flippies Funny · 🇩🇪 DE	250 g → 200 g	−20.0%
Homann Champignonsauce Homann · 🇩🇪 DE	500 ml → 400 ml	−20.0%

Biggest hidden price hikes in 2021

Real change in price per unit, from the shelf prices the source recorded before and after.

Product	Size	Cut	Price · per unit
Homann Champignonsauce Homann · 🇩🇪 DE	500 ml → 400 ml	−20.0%	0,99 € → 1,49 € +88.1%
Nature Box Feste Duschpflege Nature · 🇩🇪 DE	150 g → 100 g	−33.3%	2,66 € → 2,95 € +66.4%
Blankenburger Orancia Blankenburger · 🇩🇪 DE	1000 ml → 700 ml	−30.0%	0,70 € → 0,75 € +53.1%
Denkmit Weichspüler Himmlische Frische Denkmit · 🇩🇪 DE	1.5 l → 1 l	−33.3%	0,95 € → 0,95 € +50.0%
Knorr Rahm Soße Knorr · 🇩🇪 DE	102 g → 68 g	−33.3%	1,19 € → 1,19 € +50.0%
Beba Junior Beba · 🇩🇪 DE	8347 ml → 5797 ml	−30.5%	12,95 € → 12,95 € +44.0%
Fa Seife Refreshing Lemon Fa · 🇩🇪 DE	100 g → 90 g	−10.0%	0,35 € → 0,45 € +42.9%
Garnier Mizellen Reinigungswasser All-in-1 Normale Haut Garnier · 🇩🇪 DE	400 ml → 375 ml	−6.2%	2,85 € → 3,75 € +40.4%
Knorr Natürlich Lecker! Fix Lasagne Knorr · 🇩🇪 DE	60 g → 43 g	−28.3%	0,99 € → 0,99 € +39.5%
Bahlsen Waffel Bahlsen · 🇩🇪 DE	130 g → 97 g	−25.4%	1,99 € → 1,99 € +34.0%

By country

By category

Brands caught more than once in 2021

All 49 shrinkflation cases from 2021

Product	Size	Cut	Source
Mein Veggie Tag Veganer Bio Aufschnitt Mein · 🇩🇪 DE	140 g → 70 g	−50.0%	vzhh.de
Denkmit Weichspüler Himmlische Frische Denkmit · 🇩🇪 DE	1.5 l → 1 l	−33.3%	vzhh.de
Knorr Rahm Soße Knorr · 🇩🇪 DE	102 g → 68 g	−33.3%	vzhh.de
Nature Box Feste Duschpflege Nature · 🇩🇪 DE	150 g → 100 g	−33.3%	vzhh.de
Beba Junior Beba · 🇩🇪 DE	8347 ml → 5797 ml	−30.5%	vzhh.de
Blankenburger Orancia Blankenburger · 🇩🇪 DE	1000 ml → 700 ml	−30.0%	vzhh.de
Knorr Natürlich Lecker! Fix Lasagne Knorr · 🇩🇪 DE	60 g → 43 g	−28.3%	vzhh.de
Bahlsen Waffel Bahlsen · 🇩🇪 DE	130 g → 97 g	−25.4%	vzhh.de
Bref Power WC-Kraftgel gegen 99,9% der Bakterien Bref · 🇩🇪 DE	1000 ml → 750 ml	−25.0%	vzhh.de
Elkos MED Bodylotion Urea Elkos · 🇩🇪 DE	400 ml → 300 ml	−25.0%	vzhh.de
Nivea Hand Creme Intensive Pflege Nivea · 🇩🇪 DE	100 ml → 75 ml	−25.0%	vzhh.de
Dial Body Wash Dial · 🇺🇸 US	21 oz → 16 oz	−23.8%	mouseprint.org
Funny Frisch Big Erdnuss Flippies Funny · 🇩🇪 DE	225 g → 175 g	−22.2%	vzhh.de
Funny Frisch Erdnuss Flippies Funny · 🇩🇪 DE	250 g → 200 g	−20.0%	vzhh.de
Homann Champignonsauce Homann · 🇩🇪 DE	500 ml → 400 ml	−20.0%	vzhh.de
Kitkat Sammelpackung KitKat · 🇩🇪 DE	5 pieces → 4 pieces	−20.0%	vzhh.de
Nadler Kartoffelsalat Nadler · 🇩🇪 DE	500 g → 400 g	−20.0%	vzhh.de
Alouette Feuchtes Toilettenpapier Deluxe Alouette · 🇩🇪 DE	60 pieces → 50 pieces	−16.7%	vzhh.de
Elnett Haarspray Intensives Volumen Elnett · 🇩🇪 DE	300 ml → 250 ml	−16.7%	vzhh.de
Lion Sammelpack Lion · 🇩🇪 DE	6 pieces → 5 pieces	−16.7%	vzhh.de
Penny Happy End Feuchtes Toilettenpapier Penny · 🇩🇪 DE	60 pieces → 50 pieces	−16.7%	vzhh.de
Walmart Chicken Caesar Salad Walmart · 🇺🇸 US	14.4 oz → 12.1 oz	−15.8%	mouseprint.org
Tostitos Hint of Lime Tostitos · 🇺🇸 US	13 oz → 11 oz	−15.4%	cnn.com
Season Sardines Season · 🇺🇸 US	4.38 oz → 3.75 oz	−14.3%	mouseprint.org
Clusters Almonds Clusters · 🇩🇪 DE	375 g → 325 g	−13.3%	vzhh.de
Kitkat Minis KitKat · 🇩🇪 DE	15 pieces → 13 pieces	−13.3%	vzhh.de
Lion Minis Lion · 🇩🇪 DE	15 pieces → 13 pieces	−13.3%	vzhh.de
Smarties Mini Smarties · 🇩🇪 DE	15 pieces → 13 pieces	−13.3%	vzhh.de
Nesquik Knusper Frühstück Nesquik · 🇩🇪 DE	375 g → 330 g	−12.0%	vzhh.de
Tresemme Keratin Shampoo Tresemme · 🇺🇸 US	25 oz → 22 oz	−12.0%	mouseprint.org
Bounty Paper Towels Bounty · 🇺🇸 US	165 sheets → 147 sheets	−10.9%	mouseprint.org
Costco-Kirkland Toilet Paper Kirkland · 🇺🇸 US	425 sheets → 380 sheets	−10.6%	mouseprint.org
Smarties Sammelpackung Smarties · 🇩🇪 DE	152 g → 136 g	−10.5%	vzhh.de
Fa Seife Refreshing Lemon Fa · 🇩🇪 DE	100 g → 90 g	−10.0%	vzhh.de
Kiri cheese portion Kiri · 🇫🇷 FR	20 g → 18 g	−10.0%	foodwatch.org
Knorr Pasta Snack Pilz-Rahm-Sauce Knorr · 🇩🇪 DE	70 g → 63 g	−10.0%	vzhh.de
Pril Kraft-Gel Ultra Plus Kraft · 🇩🇪 DE	500 ml → 450 ml	−10.0%	vzhh.de
Valensina Pink Grapfruit Valensina · 🇩🇪 DE	1 l → 0.9 l	−10.0%	vzhh.de
Barilla spaghetti (Canada) Barilla · 🇨🇦 CA	454 g → 410 g	−9.7%	cbc.ca
Lenor 2in1 Color Waschmittel Lenor · 🇩🇪 DE	1155 ml → 1045 ml	−9.5%	vzhh.de
Ariel Colorwaschmittel Flüssig Ariel · 🇩🇪 DE	22 loads → 20 loads	−9.1%	vzhh.de
Coral Colorwaschmittel Optimal Color Coral · 🇩🇪 DE	1.1 l → 1 l	−9.1%	vzhh.de
Tostitos Hint of Guacamole Tostitos · 🇺🇸 US	12 oz → 11 oz	−8.3%	mouseprint.org
Crest Toothpaste Crest · 🇺🇸 US	4.1 oz → 3.8 oz	−7.3%	mouseprint.org
Kleenex Box Balsam Kleenex · 🇩🇪 DE	60 pieces → 56 pieces	−6.7%	vzhh.de
Doritos Doritos · 🇺🇸 US	11.8 oz → 11 oz	−6.4%	mouseprint.org
Garnier Mizellen Reinigungswasser All-in-1 Normale Haut Garnier · 🇩🇪 DE	400 ml → 375 ml	−6.2%	vzhh.de
Pearl Milling Company Maple Syrup Lite Pearl Milling Company · 🇨🇦 CA	750 ml → 710 ml	−5.3%	cbc.ca
Milky Way Milky Way · 🇺🇸 US	11.2 oz → 10.7 oz	−5.2%	mouseprint.org

Download every case as CSV or JSON (CC BY 4.0). Check any pack with the shrinkflation calculator. Spotted one we missed? Submit a sighting.

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FAQ

What are examples of shrinkflation in 2021?

The biggest documented cuts in 2021 were: Mein Veggie Tag Veganer Bio Aufschnitt (140 g → 70 g), Denkmit Weichspüler Himmlische Frische (1.5 l → 1 l), Knorr Rahm Soße (102 g → 68 g), Nature Box Feste Duschpflege (150 g → 100 g), Beba Junior (8347 ml → 5797 ml). ShrinkRadar lists 49 sourced cases from 2021.

Which countries had the most shrinkflation cases in 2021?

In our library: Germany 35, United States 11, Canada 2, France 1. These counts follow where consumer agencies and reporters published lists, so they are not rates.

How much smaller did products get in 2021?

The median documented cut in 2021 was 13.3%, which is a 15.4% hidden price rise per unit if the shelf price stayed the same. The biggest was Mein Veggie Tag Veganer Bio Aufschnitt, 140 g → 70 g (−50.0%).

Did prices per unit go up in 2021?

Where the source also recorded the shelf price before and after (35 of the 49 cases from 2021), 35 got more expensive per unit.