ShrinkRadarNet Wt. watch · groceries & household

Known cases / Chips & Snacks / Doritos

Did Doritos shrink?

11.75 → 11 oz −6.4%
Size Facts
Did it shrink?Yes
Before11.8 oz
After
11 oz
Cut−6.4%
Hidden unit-price rise at same price+6.8%
When2021
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh

Source: Mouse Print* — Here We Downsize (and UP-size) Again — Spring 2021 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“Eight years ago, we brought you news that Doritos had downsized its 11.75-ounce bags to just 11 ounces”

Doritos products we track

Other documented cases

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