Is ice cream getting smaller? Ice cream shrinkflation, brand by brand

How to compare ice cream

1. Price per litre or per fluid ounce. Tubs of different sizes sit side by side in the freezer; only the volume tells you which is cheaper.
2. Check the ml per stick. Magnum ice creams (4-pack, per stick) 110 ml → 100 ml (United Kingdom, 2022); Magnum Classic 6x 660 ml → 600 ml (Germany, 2024); Jumbo Chocs Almond-ijsjes (6-pack, per item) 120 ml → 100 ml (Netherlands, 2025).
3. Count the items. Fudgsicle fudge pops box 20 pops → 18 pops (United States, 2026).
4. Family tubs lose the most. Cremissimo Bourbon Vanille 1300 ml → 900 ml (Germany, 2024); Cremissimo Nogger Choc 900 ml → 825 ml (Germany, 2024).
5. Look it up: search a brand, or use the barcode lookup.

More: all ice cream cases · butter, cheese & yogurt · chocolate shrinkflation · cookie shrinkflation · drinks shrinkflation · frozen food shrinkflation · US tracker · Germany list · best-known examples · Thanksgiving & holiday meal.

FAQ

Is ice cream getting smaller?

Yes. Ice cream tubs, pints and multipacks keep shrinking. ShrinkRadar has 20 documented cases of ice cream tubs, pints, bars and frozen desserts sold in smaller packs or with fewer items, in the US, Germany, Canada, Italy, Japan, the Netherlands, the EU and the UK, from 2008 to 2026 (5 of them in 2026). The median cut is 9.5%, which is a 10.6% higher price per unit if the pack price stayed the same. The most recent: Meiji Tsujiri rich matcha ice bars, multipack (Japan) 7 bars → 6 bars (2026); Coppa del Nonno coffee ice cream cup (Italy) 70 g → 65 g (2021–2026); Maxibon ice cream sandwich (Italy) 102 g → 96 g (2026); Mövenpick Eis Vanilla Chocolate 900 ml → 850 ml (2026).

Which ice cream shrank the most?

Cremissimo Bourbon Vanille: 1300 ml → 900 ml (−30.8%, 2024, source: vzhh.de). Others with big cuts: Meiji Tsujiri rich matcha ice bars, multipack (Japan) 7 bars → 6 bars; Morinaga Pakisiel ice bars, multipack (Japan) 7 bars → 6 bars; Umpqua Frozen Yogurt 56 oz → 48 oz.

Has Häagen-Dazs shrunk its ice cream?

Yes. 3 documented cuts, newest first: Häagen-Dazs tub (Canada) 500 ml → 450 ml (2023); Haagen-Dazs ice cream 16 oz → 14 oz (2010); Häagen-Dazs ice cream carton (US) 16 fl oz → 14 fl oz (2009).

Has Ben & Jerry's shrunk its ice cream?

Yes. 2 documented cuts, newest first: Ben & Jerry's tub (Canada) 500 ml → 473 ml (2023); Ben & Jerry's tub (Europe) 500 ml → 465 ml (2020).

Did the price per unit go up?

Where the source recorded the price before and after (6 cases), 6 cost more per unit afterwards.

Are ice cream pints getting smaller?

Yes. Häagen-Dazs ice cream carton (US) 16 fl oz → 14 fl oz (United States, 2009); Haagen-Dazs ice cream 16 oz → 14 oz (United States, 2010); Ben & Jerry's tub (Europe) 500 ml → 465 ml (Europe, 2020); Ben & Jerry's tub (Canada) 500 ml → 473 ml (Canada, 2023); Häagen-Dazs tub (Canada) 500 ml → 450 ml (Canada, 2023). Each is a separate report about a specific carton.

Why is ice cream sold in 1.5 quarts instead of a half gallon?

Our cases show 1.75-quart (56 oz) tubs cut to 1.5 quarts (48 oz): Breyers 56 oz → 48 oz (United States, 2008); Umpqua Frozen Yogurt 56 oz → 48 oz (United States, 2023). Some 48 oz tubs were then cut again: Turkey Hill ice cream 48 oz → 46 oz (United States, 2025). A half gallon is 64 oz; none of our sourced cases records a half-gallon tub being cut, so we do not list one.

How do I compare ice cream prices fairly?

Use the price per litre or per fluid ounce for tubs, and the price per stick together with the ml per stick for multipacks. The unit price calculator compares tubs by volume or count.

Where does this data come from?

From mouseprint.org, meiji.co.jp, open.online, vzhh.de, morinaga.co.jp, consumentenbond.nl, cbc.ca, which.co.uk. Each case page quotes or links its source, and we list a cut only when the source gives both the old and the new size or count. We do not estimate.