Did Maxibon ice cream sandwich (Italy) shrink?
Size FactsDid it shrink? Yes
Before102 g
After96 g
−5.9%smaller
Price per 100 g · if the price stayed the same+6.2%Hypothetical: the size cut alone. The source recorded no shelf prices.
How big a cut? The 17th-largest of 20 documented ice cream cuts; a bigger cut than 10% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2026 · reported 22 Jun 2026
- Country
- Italy
- Brand
- Maxibon
- Category
- Ice Cream
- Source
- open.online
Source and evidence
Against official inflation: Eurostat HICP (IT) “ice, ice cream and sorbets” changed −0.4% (12 months to Jun 2026). The size cut alone raises the price per gram by +6.2% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.
What the source says
“…La Stampa fa una serie di esempi: «Una Coppa del Nonno pesava 70 grammi nel 2021, oggi 65 . Un Magnum classico pesava quattro grammi in meno . Un Maxibon di Nestlé è passato da 102 a 96 grammi », dice Antonella Borrometi , alimentarista di Altroconsumo .”
More from Italy: the Italy shrinkflation list has all 20 documented cases, sortable and filterable.
Topic guide: ice cream shrinkflation, every documented case in one place, brand by brand.
More ice cream in Italy
All 2 in the case library →- Ice Cream · 2021–2026
Coppa del Nonno coffee ice cream cup (Italy)
70 → 65 g−7.1%
Italy · Source: open.online
Newest in ice cream
Ice cream shrinkflation →- Ice Cream · 2026
Fudgsicle fudge pops box
20 → 18 pops−10.0%
United States · Source: mouseprint.org - Ice Cream · 2026
Meiji Tsujiri rich matcha ice bars, multipack (Japan)
7 → 6 bars−14.3%
Japan · Source: meiji.co.jp - Ice Cream · 2026
Mövenpick Eis Vanilla Chocolate
900 → 850 ml−5.6%
Germany · Source: vzhh.de
