Are jam jars and spreads getting smaller? Jam, spread, syrup and baking shrinkflation

By ShrinkRadar · Updated 2026-11-05 · Every figure comes from a sourced case

Yes. Jam jars, spreads, syrup bottles and baking mixes keep shrinking. We have 37 documented cases of jams, spreads, syrups, sugar, baking mixes and desserts that got smaller, in Germany, the US, Canada, Australia, Italy, France, the UK, Austria and Spain, from 2010 to 2026, 6 of them in 2026. The median pack lost 14.3% of its contents, a 16.7% hidden price rise per unit at the same pack price. The latest: Welch's Grape Jam jar, 32 oz → 30 oz (2026, mouseprint.org). The biggest: Dr.Oetker LoVE it! Grieß Natur, 400 g → 180 g (−55.0%). Where the source also recorded the price (14 cases), 14 of 14 cost more per unit afterwards. Nocciolata cocoa and hazelnut spread was cut in 3 jar sizes (4 reports): Nocciolata 270 g → 250 g (Germany, 2023); Nocciolata Rigoni di Asiago 270g jar 270 g → 250 g (Italy, 2024); Nocciolata Rigoni di Asiago 350g jar 350 g → 325 g (Italy, 2024); Nocciolata Rigoni di Asiago 700g jar 700 g → 650 g (Italy, 2024).

Spreads & Baking Facts

Are jam jars and spreads getting smaller?Yes

Documented cuts37

Jam, peanut butter and chocolate spreads12

Sugar, baking mixes and pantry staples12

Syrups, sauces, oil and vinegar7

Cakes, tarts and desserts6

Brands27

Countries9

Years2010–2026

Median cut−14.3%

Hidden rise per unit at the same price (median)+16.7%

Biggest cut−55.0%

Pricier per unit (of 14 priced)14

Check any pack with the unit price calculator.

Latest documented cuts

Baking & Spreads · 2026
Welch's Grape Jam jar
32 → 30 oz−6.2%
United States · Source: mouseprint.org
Baking & Spreads · 2026
Hartley's Best jam (UK)
340 → 300 g−11.8%
United Kingdom · Source: allsupers.co.uk
Baking & Spreads · 2026
Hungry Jack Syrup
27.6 → 24 oz−13.0%
United States · Source: mouseprint.org
Baking & Spreads · 2026
Bonne Maman Haselnuss & Kakao Creme
360 → 250 g−30.6%
Germany · Source: vzhh.de
Baking & Spreads · 2026
Allos Frucht Pur 75% Himbeere
250 → 200 g−20.0%
Germany · Source: vzhh.de
Baking & Spreads · 2026
Smucker's Strawberry Jam large jar
32 → 30 oz−6.2%
United States · Source: mouseprint.org

Biggest cuts

Baking & Spreads · 2023
Dr.Oetker LoVE it! Grieß Natur
400 → 180 g−55.0%
Germany · Source: vzhh.de
Baking & Spreads · 2022
Wonnemeyer Rote Grütze (Aldi)
1000 → 500 g−50.0%
Germany · Source: vzhh.de
Baking & Spreads · 2025
Dr. Oetker Käse-Streusel Backmischung
730 → 370 g−49.3%
Germany · Source: vzhh.de

Brand tracker: every documented cut

Brands with two or more cases, newest first. Each line is a separate report, often a different size or variety, so the numbers do not always chain.

Brand	Cases	Documented cuts	Biggest
Dr. Oetker	4	Dr. Oetker Käse-Streusel Backmischung: 730 → 370 g (2025) Dr. Oetker Original Pudding Schokolade: 133.5 → 89 g (2025) Dr. Oetker Rote Grütze (Austria): 500 → 400 g (2025) Dr.Oetker LoVE it! Grieß Natur: 400 → 180 g (2023)	−55.0%
Betty Crocker	3	Betty Crocker Cake Mixes: 18.25 → 15.25 oz (2023) Betty Crocker SuperMoist cake mix: 432 → 375 g (2023) Betty Crocker cake mix, 2023 cut to 13.25 oz: 15.25 → 13.25 oz (2023)	−16.4%
Rigoni di Asiago	3	Nocciolata Rigoni di Asiago 270g jar: 270 → 250 g (2024) Nocciolata Rigoni di Asiago 350g jar: 350 → 325 g (2024) Nocciolata Rigoni di Asiago 700g jar: 700 → 650 g (2024)	−7.4%
Aldi	2	Aldi Kringle & Co iced Christmas cake: 100 → 90 g (2024) Wonnemeyer Rote Grütze (Aldi): 1000 → 500 g (2022)	−50.0%
Hungry Jack	2	Hungry Jack Syrup: 27.6 → 24 oz (2026) Hungry Jack syrup large bottle: 27.6 → 24 fl oz (2025)	−13.0%
Woolworths	2	Woolworths Rocky Road tarts: 240 → 180 g (2024) Woolworths Salted Caramel tarts: 210 → 180 g (2024)	−25.0%

Jam, peanut butter and chocolate spreads

Newest first. “Hidden rise” is the extra you pay per gram or ounce if the jar price stays the same.

Product	Size	Cut	Hidden rise	Price · real change per unit
Welch's Grape Jam jar Welch's · United States · 2026	32 oz → 30 oz	−6.2%	+6.7%	—
Hartley's Best jam (UK) Hartley's · United Kingdom · 2026	340 g → 300 g	−11.8%	+13.3%	£1.70 → £1.70 +13.3%
Bonne Maman Haselnuss & Kakao Creme Bonne Maman · Germany · 2026	360 g → 250 g	−30.6%	+44.0%	4,69 € → 3,49 € +7.2%
Allos Frucht Pur 75% Himbeere Allos · Germany · 2026	250 g → 200 g	−20.0%	+25.0%	3,99 € → 3,79 € +18.7%
Smucker's Strawberry Jam large jar Smucker's · United States · 2026	32 oz → 30 oz	−6.2%	+6.7%	—
Jif Peanut Butter To Go Cups Jif · United States · 2024	1.5 oz → 1.1 oz	−26.7%	+36.4%	—
Nocciolata Rigoni di Asiago 270g jar Rigoni di Asiago · Italy · 2024	270 g → 250 g	−7.4%	+8.0%	—
Nocciolata Rigoni di Asiago 350g jar Rigoni di Asiago · Italy · 2024	350 g → 325 g	−7.1%	+7.7%	—
Nocciolata Rigoni di Asiago 700g jar Rigoni di Asiago · Italy · 2024	700 g → 650 g	−7.1%	+7.7%	—
Nocciolata Nocciolata · Germany · 2023	270 g → 250 g	−7.4%	+8.0%	4,99 € → 4,99 € +8.0%
Carrefour Reflets de France Corsican orange marmalade Reflets de France · France · 2023	325 g → 315 g	−3.1%	+3.2%	—
EnerBIO Erbeere Fruchtaufstrich EnerBIO · Germany · 2020	340 g → 300 g	−11.8%	+13.3%	1,69 € → 1,69 € +13.3%

Sugar, baking mixes and pantry staples

Sugar, sweeteners, cake and pudding mixes, seeds and spices.

Product	Size	Cut	Hidden rise	Price · real change per unit
Dr. Oetker Käse-Streusel Backmischung Dr. Oetker · Germany · 2025	730 g → 370 g	−49.3%	+97.3%	3,99 € → 3,79 € +87.4%
Dr. Oetker Original Pudding Schokolade Dr. Oetker · Germany · 2025	133.5 g → 89 g	−33.3%	+50.0%	0,99 € → 0,99 € +50.0%
Redpath sugar (Walmart test) Redpath · Canada · 2024	2000 g → 1500 g	−25.0%	+33.3%	—
Alnatura Sesam ungeschält Alnatura · Germany · 2024	500 g → 400 g	−20.0%	+25.0%	3,49 € → 3,49 € +25.0%
Betty Crocker Cake Mixes Betty Crocker · United States · 2023	18.25 oz → 15.25 oz	−16.4%	+19.7%	—
Betty Crocker cake mix, 2023 cut to 13.25 oz Betty Crocker · United States · 2023	15.25 oz → 13.25 oz	−13.1%	+15.1%	—
Dr.Oetker LoVE it! Grieß Natur Dr. Oetker · Germany · 2023	400 g → 180 g	−55.0%	+122.2%	2,29 € → 1,29 € +25.2%
BioWagner Bio Paprika edelsüß BioWagner · Germany · 2023	80 g → 50 g	−37.5%	+60.0%	3,79 € → 2,69 € +13.6%
Zentis Belmandel Zentis · Germany · 2023	400 g → 300 g	−25.0%	+33.3%	2,19 € → 2,89 € +76.0%
Betty Crocker SuperMoist cake mix Betty Crocker · Canada · 2023	432 g → 375 g	−13.2%	+15.2%	—
Saint Louis white sugar Saint Louis · France · 2019	750 g → 650 g	−13.3%	+15.4%	—
Sweet'N Low packet Sweet'N Low · United States · 2018	0.04 oz → 0.035 oz	−12.5%	+14.3%	—

Syrups, sauces, oil and vinegar

Product	Size	Cut	Hidden rise	Price · real change per unit
Hungry Jack Syrup Hungry Jack · United States · 2026	27.6 oz → 24 oz	−13.0%	+15.0%	—
Hungry Jack syrup large bottle Hungry Jack · United States · 2025	27.6 fl oz → 24 fl oz	−13.0%	+15.0%	—
Ocean Spray cranberry sauce jar, smooth and whole Ocean Spray · United Kingdom · 2024	250 g → 200 g	−20.0%	+25.0%	—
Crisco vegetable oil bottle (Canada) Crisco · Canada · 2019–2024	1420 ml → 1180 ml	−16.9%	+20.3%	—
Primadonna natives Olivenöl extra aus Griechenland Primadonna · Germany · 2024	750 ml → 500 ml	−33.3%	+50.0%	7,49 € → 6,99 € +40.0%
Pearl Milling Company Maple Syrup Lite Pearl Milling Company · Canada · 2021	750 ml → 710 ml	−5.3%	+5.6%	—
Pastene wine vinegar Pastene · United States · 2010	32 fl oz → 25.4 fl oz	−20.6%	+26.0%	—

Cakes, tarts and desserts

Product	Size	Cut	Hidden rise	Price · real change per unit
Dr. Oetker Rote Grütze (Austria) Dr. Oetker · Austria · 2025	500 g → 400 g	−20.0%	+25.0%	—
Woolworths Rocky Road tarts Woolworths · Australia · 2024	240 g → 180 g	−25.0%	+33.3%	—
Woolworths Salted Caramel tarts Woolworths · Australia · 2024	210 g → 180 g	−14.3%	+16.7%	—
Aldi Kringle & Co iced Christmas cake Aldi · Australia · 2024	100 g → 90 g	−10.0%	+11.1%	—
Calvé mayonesa casera, jar (Spain) Calvé · Spain · 2022–2023	225 ml → 210 ml	−6.7%	+7.1%	€0.95 → €1.70 +91.7%
Wonnemeyer Rote Grütze (Aldi) Aldi · Germany · 2022	1000 g → 500 g	−50.0%	+100.0%	2,49 € → 1,59 € +27.7%

By country

Country	Cases	Median cut
Germany	12	−31.9%
United States	9	−13.0%
Canada	4	−15.0%
Australia	3	−14.3%
Italy	3	−7.1%
France	2	−8.2%
United Kingdom	2	−15.9%
Austria	1	−20.0%
Spain	1	−6.7%

By year

Documented cases by the year the source dates the change. This counts what was reported, not every pack that shrank, so a busy year can simply mean more coverage.

12010

02011

02012

02013

02014

02015

02016

02017

12018

12019

12020

12021

12022

92023

122024

42025

62026

Hatched bar: 2026 so far (partial year).

Year	Cases	Median cut	Biggest cut that year
2026 (so far)	6	−12.4%	Bonne Maman Haselnuss & Kakao Creme 360 → 250 g (−30.6%)
2025	4	−26.7%	Dr. Oetker Käse-Streusel Backmischung 730 → 370 g (−49.3%)
2024	12	−18.5%	Primadonna natives Olivenöl extra aus Griechenland 750 → 500 ml (−33.3%)
2023	9	−13.2%	Dr.Oetker LoVE it! Grieß Natur 400 → 180 g (−55.0%)
2022	1	−50.0%	Wonnemeyer Rote Grütze (Aldi) 1000 → 500 g (−50.0%)
2021	1	−5.3%	Pearl Milling Company Maple Syrup Lite 750 → 710 ml (−5.3%)
2020	1	−11.8%	EnerBIO Erbeere Fruchtaufstrich 340 → 300 g (−11.8%)
2019	1	−13.3%	Saint Louis white sugar 750 → 650 g (−13.3%)
2018	1	−12.5%	Sweet'N Low packet 0.04 → 0.035 oz (−12.5%)
2010	1	−20.6%	Pastene wine vinegar 32 → 25.4 fl oz (−20.6%)

How to compare jars, syrups and baking packs

Price per 100 g or per ounce. Jars and bottles are shaped to look full; the net weight on the label is the number to compare.
Large jam jars: Smucker's Strawberry Jam large jar 32 oz → 30 oz (United States, 2026); Welch's Grape Jam jar 32 oz → 30 oz (United States, 2026).
Syrup bottles: Hungry Jack Syrup 27.6 oz → 24 oz (United States, 2026); Hungry Jack syrup large bottle 27.6 fl oz → 24 fl oz (United States, 2025); Pearl Milling Company Maple Syrup Lite 750 ml → 710 ml (Canada, 2021).
Baking mixes: Dr. Oetker Käse-Streusel Backmischung 730 g → 370 g (Germany, 2025); Betty Crocker Cake Mixes 18.25 oz → 15.25 oz (United States, 2023); Betty Crocker SuperMoist cake mix 432 g → 375 g (Canada, 2023); check the cake size or servings on the box.
Look it up: search a brand, or use the barcode lookup.

More: all baking & spreads cases · chocolate shrinkflation · cookie shrinkflation · butter & margarine · cereal shrinkflation · sauces & spices · Germany list · US tracker · UK tracker · Thanksgiving & holiday meal.

ShrinkRadar Index for baking goods and spreads: +25.1% per unit vs +2.8% official inflation (median of the same 14 priced cases since 2018)

Brand records

FAQ

Are jam jars and spreads getting smaller?

Yes. Jam jars, spreads, syrup bottles and baking mixes keep shrinking. ShrinkRadar has 37 documented cases of jams, spreads, syrups, sugar, baking mixes and desserts sold in smaller packs or with fewer items, in Germany, the US, Canada, Australia, Italy, France, the UK, Austria and Spain, from 2010 to 2026 (6 of them in 2026). The median cut is 14.3%, which is a 16.7% higher price per unit if the pack price stayed the same. The most recent: Welch's Grape Jam jar 32 oz → 30 oz (2026); Hartley's Best jam (UK) 340 g → 300 g (2026); Bonne Maman Haselnuss & Kakao Creme 360 g → 250 g (2026); Allos Frucht Pur 75% Himbeere 250 g → 200 g (2026).

Which jar or baking product shrank the most?

Dr.Oetker LoVE it! Grieß Natur: 400 g → 180 g (−55.0%, 2023, source: vzhh.de). Others with big cuts: Wonnemeyer Rote Grütze (Aldi) 1000 g → 500 g; Dr. Oetker Käse-Streusel Backmischung 730 g → 370 g; BioWagner Bio Paprika edelsüß 80 g → 50 g.

Has Dr. Oetker shrunk its packs?

Yes. 4 documented cuts, newest first: Dr. Oetker Käse-Streusel Backmischung 730 g → 370 g (2025); Dr. Oetker Original Pudding Schokolade 133.5 g → 89 g (2025); Dr. Oetker Rote Grütze (Austria) 500 g → 400 g (2025); Dr.Oetker LoVE it! Grieß Natur 400 g → 180 g (2023).

Has Betty Crocker shrunk its packs?

Yes. 3 documented cuts, newest first: Betty Crocker Cake Mixes 18.25 oz → 15.25 oz (2023); Betty Crocker SuperMoist cake mix 432 g → 375 g (2023); Betty Crocker cake mix, 2023 cut to 13.25 oz 15.25 oz → 13.25 oz (2023).

Has Rigoni di Asiago shrunk its packs?

Yes. 3 documented cuts, newest first: Nocciolata Rigoni di Asiago 270g jar 270 g → 250 g (2024); Nocciolata Rigoni di Asiago 350g jar 350 g → 325 g (2024); Nocciolata Rigoni di Asiago 700g jar 700 g → 650 g (2024).

Did the price per unit go up?

Where the source recorded the price before and after (14 cases), 14 cost more per unit afterwards.

Are chocolate and hazelnut spreads getting smaller?

Yes. 6 nut and chocolate spread cases: Bonne Maman Haselnuss & Kakao Creme 360 g → 250 g (Germany, 2026); Jif Peanut Butter To Go Cups 1.5 oz → 1.1 oz (United States, 2024); Nocciolata 270 g → 250 g (Germany, 2023); Nocciolata Rigoni di Asiago 270g jar 270 g → 250 g (Italy, 2024); Nocciolata Rigoni di Asiago 350g jar 350 g → 325 g (Italy, 2024); Nocciolata Rigoni di Asiago 700g jar 700 g → 650 g (Italy, 2024).

Are jam jars getting smaller?

Yes. 6 jam, marmalade and fruit spread cases, the biggest: Allos Frucht Pur 75% Himbeere 250 g → 200 g (Germany, 2026); EnerBIO Erbeere Fruchtaufstrich 340 g → 300 g (Germany, 2020); Hartley's Best jam (UK) 340 g → 300 g (United Kingdom, 2026); Smucker's Strawberry Jam large jar 32 oz → 30 oz (United States, 2026); Welch's Grape Jam jar 32 oz → 30 oz (United States, 2026).

Is sugar getting smaller?

Yes. Redpath sugar (Walmart test) 2000 g → 1500 g (Canada, 2024); Saint Louis white sugar 750 g → 650 g (France, 2019).

Are cake mixes getting smaller?

Yes. Dr. Oetker Käse-Streusel Backmischung 730 g → 370 g (Germany, 2025); Betty Crocker Cake Mixes 18.25 oz → 15.25 oz (United States, 2023); Betty Crocker SuperMoist cake mix 432 g → 375 g (Canada, 2023).

How do I compare jam and spread prices fairly?

Use the price per 100 g or per ounce, not per jar: jar sizes differ between brands and a new jar can look the same with less inside. The unit price calculator compares jars by weight or volume.

Where does this data come from?

From mouseprint.org, allsupers.co.uk, vzhh.de, vorarlberg.orf.at, which.co.uk, nowtoronto.com, cbc.ca, choice.com.au. Each case page quotes or links its source, and we list a cut only when the source gives both the old and the new size or count. We do not estimate.