Did Ocean Spray cranberry sauce jar, smooth and whole shrink?
How big a cut? The joint 13th-largest of 37 documented baking & spreads cuts (tied with 3 others); a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2024 · reported 7 Dec 2024
- Country
- United Kingdom
- Brand
- Ocean Spray
- Category
- Baking & Spreads
- Source
- which.co.uk
Source and evidence
Against official inflation: ONS CPI (UK) “food” changed +2.0% (12 months to Dec 2024, a broad match for this category). The size cut alone raises the price per gram by +25.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.
What the source says
“…Ocean Spray’s cranberry sauces have shrunk the most. Both its smooth and whole cranberry sauces went from 250g to 200g, meaning you get 20% less in a jar this year.”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
Topic guide: jam, spreads and baking shrinkflation, every documented case in one place, brand by brand.
More from Ocean Spray
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