Is pet food getting smaller? Cat and dog food shrinkflation

How to compare pet food

1. Price per kg or per pound. Bag and pouch sizes differ between brands and stores, so the pack price says little.
2. Big bags shrink by kilos. Pedigree Vitalité adult dry dog food, poultry or beef (France) 10 kg → 7 kg (France, 2023); Select Gold dry cat food, 10 kg bag (Fressnapf, Austria) 10 kg → 7 kg (Austria, 2023); James Wellbeloved Adult Hypoallergenic dry dog food, turkey & rice (UK) 15 kg → 12 kg (United Kingdom, 2015–2025).
3. Treats too. Pedigree Biscrok Gravy Bones dog biscuits (UK) 500 g → 400 g (United Kingdom, 2015–2025); Pedigree Jumbone Medium, beef & poultry (UK) 200 g → 180 g (United Kingdom, 2015–2025); Pedigree Jumbone Riesenknochen 200 g → 180 g (Germany, 2020).
4. Cat litter: Catsan Katzenstreu Hygiene Plus 20 l → 18 l (Germany, 2020); compare litres or kilos per pack.
5. Look it up: search a brand, or use the barcode lookup.

More: all pet food cases · cat litter & pet supplies · store brands · laundry detergent shrinkflation · UK tracker · US tracker · Germany list · Austria list.

FAQ

Is pet food getting smaller?

Yes. Cat food pouches, dog food bags and treats keep shrinking. ShrinkRadar has 37 documented cases of cat food, dog food, treats and cat litter sold in smaller packs or with fewer items, in Germany, the UK, Austria, Hungary, France, the US, Brazil, Hong Kong and Japan, from 2019 to 2026 (4 of them in 2026). The median cut is 15.0%, which is a 17.6% higher price per unit if the pack price stayed the same. The most recent: Purina Felix Doppelt Lecker Huhn & Truthahn 1000 g → 800 g (2026).

Which pet food shrank the most?

Dein Bestes Katzenfutter-Senior: 750 g → 450 g (−40.0%, 2020, source: vzhh.de). Others with big cuts: Select Gold dry cat food, 10 kg bag (Fressnapf, Austria) 10 kg → 7 kg; Friskies kitten dry food with chicken (France) 2 kg → 1.5 kg; Select Gold dry cat food, small bag (Fressnapf, Austria) 400 g → 300 g.

Has Pedigree shrunk its pet food?

Yes. 8 documented cuts, newest first: Pedigree Adult Small dry dog food (Poultry & Vegetables) (Hungary) 2 kg → 1.4 kg (2026); Pedigree Adult Complete dry dog food, beef & vegetables (UK) 15 kg → 12 kg (2015–2025); Pedigree Biscrok Gravy Bones dog biscuits (UK) 500 g → 400 g (2015–2025); Pedigree Jumbone Medium, beef & poultry (UK) 200 g → 180 g (2015–2025); Pedigree Vitalité adult dry dog food, poultry or beef (France) 10 kg → 7 kg (2023); Pedigree adult dog food (Brazil) 1000 g → 900 g (2023); Pedigree Jumbone Riesenknochen 200 g → 180 g (2020); Pedigree Schmackos 172 g → 144 g (2020).

Has Purina shrunk its pet food?

Yes. 4 documented cuts, newest first: Purina Felix Doppelt Lecker Huhn & Truthahn 1000 g → 800 g (2026); Purina One 800 g → 750 g (2022); Purina One dry cat food, 800 g bag (Austria) 800 g → 780 g (2022); Purina One dry cat food, large bag (Austria) 6 kg → 5.7 kg (2022).

Has Whiskas shrunk its pet food?

Yes. 4 documented cuts, newest first: Whiskas cat food pouch (UK) 100 g → 85 g (2023); Whiskas cat food pouches (Austria) 100 g → 85 g (2023); Whiskas dry cat food bag (UK) 2 kg → 1.9 kg (2023); Whiskas Knuspertaschen 72 g → 60 g (2020).

Has Felix shrunk its pet food?

Yes. 3 documented cuts, newest first: Felix As Good As It Looks cat food pouches, 12-pack (UK) 100 g → 85 g (2025); Felix Tendres Effilés en gelée cat food pouches, 12-pack (France) 100 g → 85 g (2022); Felix mixed selection in jelly cat food, 44-sachet pack (UK) 44 sachets → 40 sachets (2019).

Did the price per unit go up?

Where the source recorded the price before and after (14 cases), 14 cost more per unit afterwards.

Why did cat food pouches go from 100 g to 85 g?

5 documented cases made exactly that cut: Kitekat cat food pouches, 12-pack (Austria) 100 g → 85 g (Austria, 2023); Whiskas cat food pouches (Austria) 100 g → 85 g (Austria, 2023); Felix Tendres Effilés en gelée cat food pouches, 12-pack (France) 100 g → 85 g (France, 2022); Felix As Good As It Looks cat food pouches, 12-pack (UK) 100 g → 85 g (United Kingdom, 2025); Whiskas cat food pouch (UK) 100 g → 85 g (United Kingdom, 2023). That is 15% less food per pouch; a 12-pouch pack now holds 1.02 kg instead of 1.2 kg. Compare the price per kg, not per pouch.

Is dog food getting smaller?

Yes. 14 dog food and treat cases, the biggest: ALDI dog treats (Hungary) 300 g → 200 g (Hungary, 2026); Pedigree Adult Small dry dog food (Poultry & Vegetables) (Hungary) 2 kg → 1.4 kg (Hungary, 2026); Pedigree Vitalité adult dry dog food, poultry or beef (France) 10 kg → 7 kg (France, 2023); James Wellbeloved Adult Hypoallergenic dry dog food, turkey & rice (UK) 15 kg → 12 kg (United Kingdom, 2015–2025).

How do I compare pet food prices fairly?

Use the price per kg or per pound, and check the feeding guide: the same daily portion from a smaller bag means more bags a year. The unit price calculator compares bags by weight.

Where does this data come from?

From nkfh.gov.hu, vzhh.de, mouseprint.org, okaidokulab.com, thegrocer.co.uk, topdogharnesses.co.uk, thestandard.com.hk, quechoisir.org. Each case page quotes or links its source, and we list a cut only when the source gives both the old and the new size or count. We do not estimate.