Did James Wellbeloved Adult Hypoallergenic dry dog food, turkey & rice (UK) shrink?
Size FactsDid it shrink? Yes
Before15 kg
After12 kg
−20.0%smaller
Price per kg · if the price stayed the same+25.0%Hypothetical: the size cut alone. The source recorded no shelf prices.
How big a cut? The joint 9th-largest of 36 documented pet food cuts (tied with 4 others); a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2015–2025 · reported 2025
- Country
- United Kingdom
- Brand
- James Wellbeloved
- Category
- Pet Food
- Source
- topdogharnesses.co.uk
Source and evidence
What the source says
“…1 Biodegradable Dog Poop Bags +15.08% -25% 72 bags instead of 80 2 Pedigree Adult Complete with Beef & Vegetables +30.01% -20% 12kg instead of 15kg 3 James Wellbeloved Adult Dog Hypoallergenic Turkey & Rice +23.80% -20% 12kg instead of 15kg 4 Pedigree Biscrok Gravy Bones +15.87% -20% 400g instead of 500g 5 Pedigree Jumbone Medium - Beef & Poultry -6.29%…”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
Topic guide: pet food shrinkflation, every documented case in one place, brand by brand.
More pet food in United Kingdom
All 8 in the case library →- Pet Food · 2025
Felix As Good As It Looks cat food pouches, 12-pack (UK)
100 → 85 g−15.0%
United Kingdom · Source: thegrocer.co.uk - Pet Food · 2015–2025
Pedigree Adult Complete dry dog food, beef & vegetables (UK)
15 → 12 kg−20.0%
United Kingdom · Source: topdogharnesses.co.uk - Pet Food · 2015–2025
Pedigree Biscrok Gravy Bones dog biscuits (UK)
500 → 400 g−20.0%
United Kingdom · Source: topdogharnesses.co.uk
Newest in pet food
Pet food shrinkflation →- Pet Food · 2026
ALDI dog treats (Hungary)
300 → 200 g−33.3%
Hungary · Source: nkfh.gov.hu - Pet Food · 2026
Pedigree Adult Small dry dog food (Poultry & Vegetables) (Hungary)
2 → 1.4 kg−30.0%
Hungary · Source: nkfh.gov.hu - Pet Food · 2026
Purina Felix Doppelt Lecker Huhn & Truthahn
1000 → 800 g−20.0%
Germany · Source: vzhh.de
