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Did Pedigree Adult Complete dry dog food, beef & vegetables (UK) shrink?

Size FactsDid it shrink? Yes
Before15 kg
After12 kg
−20.0%smaller
Price per kg · observed+62.5%Shelf price £22.99 → £29.89, as recorded by the source.

Before you paid £1.53 per kg; after, £2.49 per kg: 62.5% more for the same amount.

How big a cut? The joint 9th-largest of 36 documented pet food cuts (tied with 4 others); a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →

When
2015–2025 · reported 2025
Country
United Kingdom
Brand
Pedigree
Category
Pet Food
Source
topdogharnesses.co.uk

Source and evidence

Shrinkflation has hit the UK's dog food, and other products – TopDog Harnesses topdogharnesses.co.uk

Source fetched 2026-10-21.

A 20% smaller bag at a 30% higher price: 62.5% more per kilo over ten years.

Evidence
Typeretailer price study (TopDog Harnesses: Zooplus listings from 2015 found with the Wayback Machine, compared with 2025)
Confidencemedium
Size cut alone, at the old price+25.0%

Check the math in the calculator or compare old and new unit prices.

What the source says

“73ml instead of 490ml A popular choice for dog owners is the Pedigree Adult Complete kibble, and this has not only reduced in size but also increased in price. In 2015, you could get a 15kg bag for £22.99, but in the present day, this will cost you nearly £30 (£29.89), and it’s now only 12kg.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: pet food shrinkflation, every documented case in one place, brand by brand.

More from Pedigree

All 8 Pedigree cases →

Pedigree products we track

Pedigree brand page →

More pet food in United Kingdom

All 8 in the case library →

Newest in pet food

Pet food shrinkflation →

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Cite this case

ShrinkRadar, “Did Pedigree Adult Complete dry dog food, beef & vegetables (UK) shrink? 15 kg → 12 kg”, https://shrinkradar.com/cases/pedigree-adult-complete-dry-dog-food-beef-and-vegetables-uk-uk-2015-2025.html, accessed 2026-11-05. Original source: Shrinkflation has hit the UK's dog food, and other products – TopDog Harnesses (https://topdogharnesses.co.uk/blogs/news/shrinkflation-has-hit-uk-dog-food).

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