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Did Pedigree Jumbone Medium, beef & poultry (UK) shrink?

Size FactsDid it shrink? Yes
Before200 g
After180 g
−10.0%smaller
Price per 100 g · if the price stayed the same+11.1%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 28th-largest of 36 documented pet food cuts (tied with 2 others); a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →

When
2015–2025 · reported 2025
Country
United Kingdom
Brand
Pedigree
Category
Pet Food
Source
topdogharnesses.co.uk

Source and evidence

Shrinkflation has hit the UK's dog food, and other products – TopDog Harnesses topdogharnesses.co.uk

Source fetched 2026-10-21.

TopDog: the price fell 6.3% while the pack lost 10%, so the price per gram still rose about 4%.

Evidence
Typeretailer price study (TopDog Harnesses: Zooplus listings from 2015 found with the Wayback Machine, compared with 2025)
Confidencemedium

Check the math in the calculator.

What the source says

“3 James Wellbeloved Adult Dog Hypoallergenic Turkey & Rice +23.80% -20% 12kg instead of 15kg 4 Pedigree Biscrok Gravy Bones +15.87% -20% 400g instead of 500g 5 Pedigree Jumbone Medium - Beef & Poultry -6.29% -10% 180g instead of 200g 6 FURminator deShedding Ultra Premium Shampoo +47.56% -3.47% 473ml instead of 490ml A popular choice for dog owners…”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: pet food shrinkflation, every documented case in one place, brand by brand.

More from Pedigree

All 8 Pedigree cases →

Pedigree products we track

Pedigree brand page →

More pet food in United Kingdom

All 8 in the case library →

Newest in pet food

Pet food shrinkflation →

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Cite this case

ShrinkRadar, “Did Pedigree Jumbone Medium, beef & poultry (UK) shrink? 200 g → 180 g”, https://shrinkradar.com/cases/pedigree-jumbone-medium-beef-and-poultry-uk-uk-2015-2025.html, accessed 2026-11-05. Original source: Shrinkflation has hit the UK's dog food, and other products – TopDog Harnesses (https://topdogharnesses.co.uk/blogs/news/shrinkflation-has-hit-uk-dog-food).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.