Did Whiskas dry cat food bag (UK) shrink?
How big a cut? The joint 34th-largest of 36 documented pet food cuts (tied with 1 other); a bigger cut than 6% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2023 · reported 27 Jan 2023
- Country
- United Kingdom
- Brand
- Whiskas
- Category
- Pet Food
- Source
- asiantrader.biz
Source and evidence
Against official inflation: ONS CPI (UK) “products for pets” changed +17.2% (12 months to Jan 2023). The size cut alone raises the price per kilogram by +5.3% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.
What the source says
“…A pack of 12 pouches currently costs £4.50 in Tesco, stated the report. Whiskas has also stopped selling 2kg bags of dry food and now only sells 1.9kg bags. Despite making them smaller, it has raised the price.”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
Topic guide: pet food shrinkflation, every documented case in one place, brand by brand.
More from Whiskas
All 4 Whiskas cases →- Pet Food · 2023
Whiskas cat food pouches (Austria)
100 → 85 g−15.0%
Austria · Source: konsument.at - Pet Food · 2023
Whiskas cat food pouch (UK)
100 → 85 g−15.0%
United Kingdom · Source: en.wikipedia.org - Pet Food · 2020
Whiskas Knuspertaschen
72 → 60 g−16.7%
Germany · Source: vzhh.de
Whiskas products we track
Whiskas brand page →- Cat Food
Whiskas Poultry Selection in Gravy
Net wt.1.2 kgNo size change16 checks · last 2026-11-05
- Cat Food
Whiskas Duo Surf and Turf
Net wt.40x85g =3.4kgNo size change16 checks · last 2026-11-05
- Cat Food
Whiskas Ocean Menu in Jelly
Net wt.6x 400gNo size change16 checks · last 2026-11-05
More pet food in United Kingdom
All 8 in the case library →- Pet Food · 2025
Felix As Good As It Looks cat food pouches, 12-pack (UK)
100 → 85 g−15.0%
United Kingdom · Source: thegrocer.co.uk - Pet Food · 2015–2025
Pedigree Adult Complete dry dog food, beef & vegetables (UK)
15 → 12 kg−20.0%
United Kingdom · Source: topdogharnesses.co.uk - Pet Food · 2015–2025
James Wellbeloved Adult Hypoallergenic dry dog food, turkey & rice (UK)
15 → 12 kg−20.0%
United Kingdom · Source: topdogharnesses.co.uk
Newest in pet food
Pet food shrinkflation →- Pet Food · 2026
ALDI dog treats (Hungary)
300 → 200 g−33.3%
Hungary · Source: nkfh.gov.hu - Pet Food · 2026
Pedigree Adult Small dry dog food (Poultry & Vegetables) (Hungary)
2 → 1.4 kg−30.0%
Hungary · Source: nkfh.gov.hu - Pet Food · 2026
Purina Felix Doppelt Lecker Huhn & Truthahn
1000 → 800 g−20.0%
Germany · Source: vzhh.de
