Did Whiskas cat food pouches (Austria) shrink?

Size FactsDid it shrink? Yes
Before100 g
After85 g
−15.0%smaller
Price per 100 g · if the price stayed the same+17.6%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 19th-largest of 36 documented pet food cuts (tied with 5 others); a bigger cut than 59% of all 1,366 cases in the library. See the biggest cuts →

When
2023 · reported 2 Oct 2024
Country
Austria
Brand
Whiskas
Category
Pet Food
Source
konsument.at

Source and evidence

Shrinkflation: Mogelpackungen bei Waschmittel und Co. konsument.at

Source fetched 2026-10-20. All 31 Konsument (VKI) cases.

Mars says it 'harmonised' pouches to 85 g in Austria early in the year, the same change that caused a stir in the UK.

Evidence
Typeconsumer organisation (VKI / KONSUMENT: reader reports checked with the manufacturer)
Confidencehigh

Check the math in the calculator.

Against official inflation: Eurostat HICP (AT) “products for pets and other household animals” changed +2.4% (12 months to Oct 2024). The size cut alone raises the price per gram by +17.6% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Für das angesprochene Produkt haben wir nach Prüfung eine Preisanpassung vorgenommen." Bild: VKI Whiskas-Katzenfutterbeutel Einheitlich 85 statt 100 Gramm beinhalten seit Kurzem die Whiskas-Katzenfutter-Beutel , der Preis ist gleich geblieben oder sogar gestiegen. Dies hat vor allem in Großbritannien für Aufsehen gesorgt.”

More from Austria: the Austria shrinkflation list has all 37 documented cases, sortable and filterable.

Topic guide: pet food shrinkflation, every documented case in one place, brand by brand.

More from Whiskas

All 4 Whiskas cases →

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Whiskas brand page →

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All 7 in the case library →

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Cite this case

ShrinkRadar, “Did Whiskas cat food pouches (Austria) shrink? 100 g → 85 g”, https://shrinkradar.com/cases/whiskas-cat-food-pouches-austria-at-2023.html, accessed 2026-11-05. Original source: Shrinkflation: Mogelpackungen bei Waschmittel und Co. (https://konsument.at/shrinkflation-und-mogelpackungen).

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