Did Select Gold dry cat food, small bag (Fressnapf, Austria) shrink?

Size FactsDid it shrink? Yes
Before400 g
After300 g
−25.0%smaller
Price per 100 g · if the price stayed the same+33.3%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 6th-largest of 36 documented pet food cuts (tied with 2 others); a bigger cut than 84% of all 1,366 cases in the library. See the biggest cuts →

When
2023 · reported 2 Oct 2024
Country
Austria
Brand
Select Gold
Category
Pet Food
Source
konsument.at

Source and evidence

Evidence
Typeconsumer organisation (VKI / KONSUMENT: reader reports checked with the manufacturer)
Confidencehigh

Check the math in the calculator.

Against official inflation: Eurostat HICP (AT) “products for pets and other household animals” changed +2.4% (12 months to Oct 2024). The size cut alone raises the price per gram by +33.3% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Preis wie vorher die 10 kg. Wie lässt sich dies rechtfertigen?", fragte uns ein erzürnter Konsument. Aber nicht nur beim 10-kg-Sack wurde der Inhalt reduziert: Statt 400 g sind es jetzt 300 g, statt 3 kg nur noch 2,5 kg und eben statt 10 kg nur noch 7 kg. Was sagt Fressnapf dazu?”

More from Austria: the Austria shrinkflation list has all 37 documented cases, sortable and filterable.

Topic guide: pet food shrinkflation, every documented case in one place, brand by brand.

More from Select Gold

All 3 Select Gold cases →

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Cite this case

ShrinkRadar, “Did Select Gold dry cat food, small bag (Fressnapf, Austria) shrink? 400 g → 300 g”, https://shrinkradar.com/cases/select-gold-dry-cat-food-small-bag-fressnapf-austria-at-2023.html, accessed 2026-11-05. Original source: Shrinkflation: Mogelpackungen bei Waschmittel und Co. (https://konsument.at/shrinkflation-und-mogelpackungen).

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